Visibility Leads to Profits: Danni White on the Business Growth Trailblazers Podcast

In today's episode, we explore the branded merchandise sphere with Amanda Hofman, CEO and co-founder of Go To Market Studio. Amanda discusses the common pitfalls businesses face in branded merchandise and emphasizes the importance of creating fashionable, cool, and interesting designs that people actually want to wear rather than plastering logos on everything.Amanda Hofman is the entrepreneur behind Go To Market Studio, a disruptive woman-owned branded merchandise company on a mission to redefine how businesses approach swag. With knowledge of the pulse of fashion and sustainability, Amanda is revolutionizing the branded merchandise industry through her innovative print-on-demand model.Connect with Amanda on:●      Website: https://gotomarket.studio/●      IG: https://www.instagram.com/gotomarketstudio●      LinkedIn: http://linkedin.com/in/amandagoldfinehofmanResourcesConnect with Hashtags & Habits:Website: https://www.hashtagsandhabits.comFollow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at [email protected]. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency. He discusses future AI trends, balancing human talent with artificial intelligence, and his habit of constantly learning to stay ahead of the curve.Terry Zelen is the President and Creative Director of Zelen Communications, a marketing agency specializing in real estate, healthcare, and restaurants. With over 35 years of marketing expertise, Terry is now focused on harnessing AI for creative and marketing applications. Connect with Terry on:● Zelen Communications: www.zelencommunications.com●Terry Zelen on LinkedIn (http://linkedin.com/in/terry-zelen-6712879) and Instagram (https://www.instagram.com/zelenterry/).●  Watch out for an upcoming article by Terry on the Forbes Marketing CouncilYou’ll Learn●      The various services Zelen Communications provides●      Practical applications of AI in marketing ●      Maintaining brand voice and consistency when using AI tools●      Integrating AI across omnichannel marketing campaigns●      Using AI for ideation and standing out from competitors●      Future trends and niche AI tools for specific industries●      Balancing human talent with AI efficiency●      Terry's habit of staying curious and constantly learningResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have...

Sammi Bivens, the founder and CEO of Digital Marketing Maven and Associates, shares her expertise in leveraging web design, social media, content creation, email marketing, and more to help entrepreneurs unlock their full potential.Sammi provides valuable insights into SEO, sharing practical tactics and tools for optimizing websites, images, and social media content for better visibility. Additionally, she discusses the role of AI in marketing, offering tips on utilizing AI tools like ChatGPT effectively while maintaining brand authenticity. Sammi shares her approach to building and maintaining strategic partnerships, emphasizing the power of organic networking and delivering exceptional service. Connect with Sammi:●      Website●      Social Media: @digimarketingmavenConnect with Hashtags & Habits:Follow us on IG and FB @hashtagsandhabitspodcast. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at [email protected]. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. Entrepreneurship—scratch that—building anything from the ground up is both exciting and challenging. It has its good days and bad days, but setting boundaries can help us build without burnout. Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com.ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at [email protected]. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!

In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers.Jordan defines what scaling means to her and emphasizes the importance of a holistic approach, addressing six core areas: leadership, offers, visibility, operations, planning, and sales. She stresses the need to tackle all these facets strategically, avoiding the temptation of chasing shiny objects or quick fixes.The conversation explores the common pitfalls business owners encounter when scaling, such as struggling with prioritization and getting caught up in the noise of the online space. Jordan discusses the crucial role of mindset, sharing her journey of working with a mindset coach to navigate the emotional rollercoaster of entrepreneurship.She emphasizes the importance of treating business decisions as experiments, embracing an iterative approach, and being willing to pivot based on data and insights. Tune in now!Today’s GuestJordan King is a serial entrepreneur and an expert on scaling businesses. She has founded multiple businesses, including a half-million-dollar agency, in just two years while pregnant and juggling two young toddlers.&nbsp;Jordan's company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of experts, helping women scale their businesses without burning out.In addition to her business ventures, Jordan has published a book and launched a top 100 podcast. She offers valuable insights into the power of podcasting as a platform for influence. She shares her approach to maintaining momentum while balancing multiple responsibilities as a mother and business owner.Connect with Jordan on:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;WebsiteYou’ll Learn●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jordan's definition of scaling●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The six core areas crucial for sustainable scaling●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Common pitfalls business owners encounter when scaling&nbsp;●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of a holistic approach and addressing all six core areas strategically●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jordan's experience in building, scaling, and successfully selling a brand●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strategies for navigating the emotional rollercoaster of entrepreneurship through mindset work and support systems.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Insights into launching and leveraging podcasts for influence and thought leadership.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to explore exit strategies and consider building businesses with the potential for future acquisition.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tips for maintaining momentum and work-life balance as a mother and business owner.ResourcesConnect with Hashtags &amp; Habits:Follow us on IG:&nbsp;https://www.instagram.com/hashtagsandhabitspodcast/&nbsp;&nbsp;and FB:&nbsp;https://www.facebook.com/hashtagsandhabitspodcast/.&nbsp;Check out the video version via YouTube:&nbsp;https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG:&nbsp;https://instagram.com/mdanniwhite, FB:&nbsp;<a...

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. As book publishing company owners, we know all too well the challenges of being able to share our stories with the world. But when we do share our stories and create space for others, it is incredibly powerful and impactful. Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com/ResourcesConnect with Hashtags &amp; Habits:Follow us on IG:&nbsp;https://www.instagram.com/hashtagsandhabitspodcast/&nbsp;&nbsp;and FB:&nbsp;https://www.facebook.com/hashtagsandhabitspodcast/.&nbsp;Check out the video version via YouTube:&nbsp;https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG:&nbsp;https://instagram.com/mdanniwhite, FB:&nbsp;https://www.facebook.com/mdanniwhite7, LI:&nbsp;https://www.linkedin.com/in/danniwhite/, and TikTok:&nbsp;https://tiktok.com/@mdanniw.&nbsp;If you want to be a guest or sponsor or have a question you'd like me to answer, email us at&nbsp;[email protected].&nbsp;If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!

In this episode, we talk about authentic online presence and purpose-driven entrepreneurship with Alitzel Guerrero, a podcast strategy consultant for spiritual entrepreneurs.&nbsp;Alitzel shares her journey from a 9-to-5 job in advertising to becoming a mindfulness coach and video podcasting expert. She emphasizes aligning digital communication strategies with one's authentic self.&nbsp;Alitzel discusses the power of video podcasting, content repurposing strategies, and the art of balancing content creation with other entrepreneurial tasks. She also shares valuable insights on overcoming perfectionism, defining your "genius zone," and the transformative power of visualization in achieving your goals. She offers productivity tips for busy entrepreneurs trying to achieve business goals.&nbsp;Tune in as we explore how to create a genuine online presence that expands your business and network!Today’s GuestAlitzel Guerrero is a podcast strategy consultant for spiritual entrepreneurs, mindfulness coach, and host of two podcasts: The Soulful Entrepreneur and Latinos Rolando.&nbsp;With a background in advertising and media, Alitzel helps purposeful entrepreneurs create authentic online presences that resonate with their values and expand their businesses.&nbsp;She specializes in video podcasting and content repurposing, guiding clients away from pushy marketing tactics towards more genuine and impactful communication.Connect with Alitzel on:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Website&nbsp;●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;YouTube●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Instagram●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;LinkedIn●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Podcast: The Soulful Entrepreneur on all podcast platformsYou’ll Learn●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of authenticity in digital marketing and communication●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strategies for effective content repurposing and cross-promotion●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to leverage video podcasting for deeper connections with your audience●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Techniques for overcoming perfectionism and prioritizing tasks●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Balancing tasks by focusing on your "genius zone" and delegating●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The power of visualization in achieving entrepreneurial goals●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Building mutually beneficial relationships with podcast guestsResourcesConnect with Hashtags &amp; Habits:Follow us on IG:&nbsp;https://www.instagram.com/hashtagsandhabitspodcast/&nbsp;&nbsp;and FB:&nbsp;<a href="https://www.facebook.com/hashtagsandhabitspodcast/" rel="noopener noreferrer"...

Learning about people who find their true calling in unforeseen circumstances is always fascinating. Our guest shares an inspiring tale of transformation, shifting from civil engineering to fashion entrepreneurship and becoming an online educator. She has seamlessly blended her diverse experiences to create something remarkable for herself and her community.In this episode, I’m joined by Amber Renae as we explore entrepreneurship, personal branding, and the power of resilience. Amber's journey from civil engineering to fashion entrepreneurship to online education provides valuable insights into navigating career transformations. She highlights the importance of personal branding, debunks common misconceptions, and shares practical tips for building an authentic connection with your audience. Amber emphasizes the need for adaptability, the power of digital products, and the significance of nurturing true fans.Amber further explains her approach to amplifying personal branding, the impact of authentic audience engagement, and creating successful digital products. She also shares her strategies for overcoming setbacks and maintaining a positive mindset as an entrepreneur.Are you looking to enhance your brand or navigate a career change? Tune in for practical advice to help you grow your business and achieve your dream life!Today's GuestAmber Renae is an online educator, personal branding expert, and former fashion entrepreneur. She helps her audience amplify their visibility and personal branding through digital products and online courses. Amber's expertise has led to television appearances, media features, and the release of her book, Dream Life: The Creative Entrepreneur's Guide to Amplifying Your Online Business and Living Your Dream Life.Connect with Amber:Instagram:&nbsp;https://www.instagram.com/theamberrenae/?hl=enWebsite:&nbsp;https://amberrenae.com/aboutBook (Dream Life):&nbsp;https://amberrenae.com/shopYou'll Learn●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of personal branding for entrepreneurs●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to build an authentic connection with your audience●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strategies for amplifying your brand●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The significance of nurturing true fans●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tips for overcoming setbacks and maintaining a positive mindset●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The benefits of creating digital products●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to leverage past experiences to build your current business●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The impact of resilience and adaptability in entrepreneurshipResourcesConnect with Hashtags &amp; Habits:Follow us on IG:&nbsp;https://www.instagram.com/hashtagsandhabitspodcast/&nbsp;&nbsp;and FB:&nbsp;https://www.facebook.com/hashtagsandhabitspodcast/.&nbsp;Check out the video version via YouTube:&nbsp;https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG:&nbsp;https://instagram.com/mdanniwhite, FB:&nbsp;<a href="https://www.facebook.com/mdanniwhite7" rel="noopener noreferrer"...

This episode is a cross-promotion with Jamie Drew and The Bliss Code.Check out The Bliss Code community here: https://www.facebook.com/share/j3uQHwdLBjYJV5pd/.In this episode, I talk about creating and elevating your personal brand.Resources:Connect with Hashtags &amp; Habits:Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com&nbsp;Follow us on IG:&nbsp;https://www.instagram.com/hashtagsandhabitspodcast/&nbsp;&nbsp;and FB:&nbsp;https://www.facebook.com/hashtagsandhabitspodcast/.&nbsp;Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG:&nbsp;https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw.&nbsp;If you want to be a guest or sponsor or have a question you'd like me to answer, email us at&nbsp;[email protected].&nbsp;If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

This episode is a cross-promotion with SwagHer Magazine.Check out my feature here: http://swagheronline.com/a-journey-into-strategic-marketing-with-danni-white/In this episode, I talk about personal branding beyond social media and share examples of where and how you can leverage relationship building to grow your thought leadership through collaboration, networking, and other offline strategies.&nbsp;Resources:Connect with Hashtags &amp; Habits:Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com&nbsp;Follow us on IG:&nbsp;https://www.instagram.com/hashtagsandhabitspodcast/&nbsp;&nbsp;and FB:&nbsp;https://www.facebook.com/hashtagsandhabitspodcast/.&nbsp;Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG:&nbsp;https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw.&nbsp;If you want to be a guest or sponsor or have a question you'd like me to answer, email us at&nbsp;[email protected].&nbsp;If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!