Grow Your Painting Business

In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including: How to prevent data loss How to keep working if your office is damaged How to protect your business assets How to maintain financial stability How to communicate with team members and client For more information about the tools, techniques, and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.affinitytechpartners.com/

  In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes  a difference in your painting business  Describing culture clearly and modeling it in leadership For more information on what we discussed in this episode, visit https://www.searchprimer.com.            

    In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including:  Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potential clients Avoiding common mistakes For more information on what we discussed in this episode, visit https://www.searchprimer.com.    

  In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5    

  Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://search.google.com/search-console/about    

In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions  - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/search-console/about

In part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss: How to better design a website for conversion How to choose a hosting service that helps you convert Simple steps that help more mobile users convert For more information on the tools and techniques discussed in this episode, please visit: https://www.searchrprimer.com/

In this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strategy For more information about the tools and techniques discussed in this website, please visit  http://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/ http://www.olark.com/

In this episode, Michael, Chris, and Beth discuss content marketing for your painting business: Why do you need a writer to help create content? Are you presenting your content in a way that connects with your target audience? How can an editorial schedule help you set a pace for content production? For more information on the tools and techniques discussed in this episode, please visit http://www.searchprimer.com/.