Grow My Etsy Shop | The Etsy Seller Podcast

Are you constantly testing new hooks, changing headlines, and creating different versions of the same product listing, but struggling to actually scale your Etsy shop? You might be approaching marketing the wrong way. In this episode, we're breaking down the difference between testing new hooks and creating true marketing variety. Drawing from what's happening with major brands and Meta advertising in 2026, we'll explore why successful marketing is moving beyond simply changing the words and instead focusing on reaching entirely different types of buyers. You'll learn about the five stages of customer awareness and how to structure your marketing around three critical stages: Problem, Solution, and Product. We'll also explore how to apply this to your Etsy shop by: Understanding why changing hooks isn't the same as reaching new audiences. Creating product listings that speak to different customer needs. Using problem, solution, and product messaging to improve conversions. Finding new markets for products you already sell. Turning existing products into gift-focused listings that attract entirely different buyers. The big takeaway? Stop trying to sell the same product to the same person in five different ways. Start finding new people who have a reason to buy what you're already selling. It's time to think bigger about your Etsy marketing.

How do you stand out in an oversaturated Etsy niche without simply copying what everyone else is doing? In this episode, Jered breaks down how to differentiate your products, communicate premium value, and give customers a reason to choose you over the competition. From lifetime guarantees to showing your creative process, you'll learn how to demonstrate quality rather than just claim it. We also dive into how to use Etsy Ads data to identify why shoppers are clicking but not buying, how to better align your listings with customer intent, and how to turn potential objections into selling points. If you're competing in a crowded market, it's time to stop asking how you can copy what's working and start asking how you can elevate it.

Etsy's AI policy changes have sellers worried, but could they actually give your shop an advantage? In this episode, I break down the changes, discuss what they mean for handmade sellers, print-on-demand shops, and digital products, and explain why real product photos matter beyond following the rules. We're talking buyer trust, the role of AI mockups, and why a simple video of your product in someone's hands can do more selling than another polished image. If you're wondering what to change in your listings and how to turn that work into an opportunity...this episode is for you. Link to Etsy Seller Handbook article: https://www.etsy.com/seller-handbook/article/1522733284810  Link to image listing requirements article: https://www.etsy.com/legal/policy/listing-image-requirements/253962679005#rules-by-product-type Watch on youtube - https://youtu.be/Dcxum0y9iOs

What happens when the products that built your Etsy shop stop bringing in the sales they used to? Working harder on the same listings might not be the answer. Watch on the tube: https://youtu.be/sga01j57ZDU See the video in my skool group for free: https://www.skool.com/grow-my-etsy-shop-3051 Join Mastermind: https://www.growmyetsyshop.com/mastermind In this episode, I'm talking about why successful shops get stuck, how to recognize when it's time to pivot, and why your ability to sell is a bigger asset than any single product. We'll explore how to expand around the customers you already understand and use your existing listings to increase order value. You've built skills that can carry you beyond your current bestseller. Let's talk about how to use them.

Watch on youtube to see the video - https://youtu.be/wPDjL8_H2ns Your Etsy photos might show your product beautifully. But do they give shoppers a reason to buy it? In this video episode of Grow My Etsy Shop, I review real listings to show the difference between displaying a product and selling it. We look at photos and videos that explain benefits, answer questions, show size and quality, and help shoppers feel ready to purchase. I also break down "monster listings," where shoppers can explore several designs in one listing, and share ways to build trust through demonstrations, your maker story, packaging, and installation instructions. If competitors are selling products that look just like yours, this episode will help you make your listing more convincing. Every photo is an opportunity to move someone closer to buying.

Watch on Youtube to see me walk thorugh - https://youtu.be/cLkz9C32Ae8 Will your next Etsy product actually sell? Before you spend time creating it, look for evidence that shoppers want it. In this special video episode of Grow My Etsy Shop, I walk through real Etsy listings and show you how to estimate product sales using public shop sales and review numbers. We look at recent reviews, seasonal demand, and competing listings to help you decide whether a product idea is worth exploring. Along the way, I share how to stand out when everything looks the same, why your photos need to sell the product, and how your starting price shapes buyer expectations. Follow along with the free Etsy sales calculator: https://growmyetsyshop.com/etsy-formula      

Etsy is opening the door to something that could be a BIG deal for growing sellers: giving other users access to your shop. So… should you hire a VA? In this episode, I break down when an Etsy VA actually makes sense, what I would (and wouldn't) outsource, and how I'd structure the role. We'll talk about using VAs for listing creation, keyword research, customer service, and fulfillment—plus how to train them to work the way you want, where to find good VAs, what you should expect to pay, and why I prefer hiring for specific roles instead of looking for a vague "Etsy assistant." If you're spending so much time operating your shop that you don't have enough time to actually grow it, this episode is for you.

A successful Etsy seller came to me with a problem: her revenue was down 16%, her traffic was down, and she assumed the answer was simple: she needed more traffic. But when we actually pulled her order data apart, that wasn't the problem at all. Her total number of orders was only down about 2%. The real problem was how much each customer was spending. In this episode, I break down the numbers behind her shop and explain why Average Order Value and median order value can tell you things that Etsy's normal dashboard won't. We'll look at why her typical customer went from spending around $40 to around $32, how a cheaper product was unintentionally replacing some of her higher-value sales, and why adding more products wasn't fixing the problem. Then I'll show you the strategy we came up with to fix it: turning the listings Etsy is already sending traffic to into "mini shops" where customers can see complementary products, upgrades, bundles, and variations without needing to leave the listing. If your Etsy revenue has dropped and your first instinct is to blame traffic, SEO, or the algorithm, pull your numbers first. You might already have enough customers. You may just need those customers to buy a little more.   Watch On Youtube: https://youtu.be/jzbOzvAkJAA

https://youtu.be/TMjrqwx0w-M Etsy Ads can absolutely help grow your shop  but they can also burn through your money if you manage them the wrong way. In this episode, I'm breaking down five of the biggest mistakes I see Etsy sellers make with their ads. We're talking about why you shouldn't advertise every listing in your shop, why constantly changing your ads can actually hurt performance, how to properly increase your budget, what to do BEFORE turning off an underperforming ad, and why your Etsy Ads dashboard may not be telling you the whole story. The goal of your ads shouldn't just be immediate sales. Your ads should either be earning you money or teaching you something that helps you earn more money later. If you're currently running Etsy Ads or thinking about starting, this episode will help you spend smarter, gather better data, and give your shop a much better chance of growing profitably.

Starting a new Etsy shop can feel overwhelming, especially when you don't have enough data yet to know what's working. In this episode, I break down the 3 things I think every new Etsy shop needs to focus on if you want to build something that can actually grow. We'll talk about why you shouldn't just create products and hope they sell, how to find a real gap or problem in the market, and why your shop needs a clear core belief behind what you're selling. I'll also explain one of the biggest killers of Etsy sales: friction. Confusion and worry can stop someone from purchasing even when they like your product, which is why your photos and listings need to answer questions, show the product clearly, and make buying feel easy. Finally, we'll talk about the toughest part of being a new seller: making decisions when you barely have any data. Instead of panicking over 11 views or one bad week, your job early on is to experiment, test different angles, and collect useful data as quickly as possible. If your Etsy shop is still new, this episode will give you a much clearer idea of what deserves your attention right now.