The Fitness Founders Podcast

Welcome to the Fitness Founders Mini series, in collaboration with Mehdi Elaichouni, owner of Carpe Diem Jiu Jitsu Throughout each episode, Mehdi shares his first-hand experience navigating the challenges he faced as a new fitness operator, highlighting key learnings and actionable takeaways to help equip new fitness business owners as they set up their first operation. Finding a location for your fitness business is an art and a science. In this episode, Mehdi talks us through the steps that led him to find the perfect first location for Carpe Diem. He highlights the importance of having a vision, doing your research, exploring areas you love as well as the key things to consider once you’ve found a place where you can see your vision coming to life. Connect with Mehdi here: https://www.carpediembjj.sg This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week, we are joined by Cory Sterling, a lawyer and the owner of Conscious Council, a law firm focused on servicing health and wellness businesses.   Connect with Cory here: linkedin.com/in/corysterling/ In this episode, Cory explains the origins of Conscious Council, the biggest legal risks fitness business owners can face, and how using a legal service allows you to really focus on the important areas of your business. As mentioned in the episode, Cory has kindly offered a discount for his excellent course: Don't Get Sued: Legal Essentials for Wellness Professionals, which covers the core issues we've seen our clients have the most questions about. Link to course here: https://sso.teachable.com/secure/357916/checkout/3282459/dont-get-sued Use discount code GLOFOX to it for FREE This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Fred Hoffman is an international fitness expert and consultant based in Paris, France. He is the owner of Fitness Resource Consulting Services.   Back in July Fred joined us to talk about what makes a great customer service, how different digital customer touchpoints and channels work and how customer service strategies differ from market to market.   Connect with Fred here: https://www.linkedin.com/in/fredhoffman/?originalSubdomain=fr   This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Todd Wadler is a former investment banker and is the co-founder of BoxUnion and the current CEO of Title Boxing.  Todd talks to us about starting BoxUnion, how he grew it into a profitable business, and how he applied the lessons he learned to over 150 franchise locations with Title Boxing. Connect with Todd here: https://www.linkedin.com/in/todd-wadler-85513a18/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Josh will be speaking at #Glocon2021 which brings together the best minds in the industry to help you navigate the world post pandemic. Sign up here: https://www.eventbrite.ie/e/glocon-2021-tickets-158559464627 Josh Biro is the founder of The Yogapreneur Collective, an ethical business coaching program for purpose driven yoga studios. In this episode Josh talks about focusing on the core vision of your studio, why value is the key to your pricing and the simple secret to making your sales pitch successful. Connect with Josh here: https://www.instagram.com/joshbiro Find The Yogaprenuer Collective here: https://joshbiro.com/the-yogapreneur-collective/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com

This week we talk to David Marquet, a retired United States Navy captain and submarine commander, leadership expert and bestselling author of Turn the Ship Around and Leadership is Language. In this episode David describes how he transformed USS Santa Fe into what has been called the most empowering organization ever seen, how to transform your leadership style from telling people what to do to letting people make decisions for themselves and why you need to think about the legacy you want to leave as a business owner Find out more about David and his essential leadership books here: https://davidmarquet.com/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to April Fisk, the CEO of Rockbox Fitness, a boxing inspired boutique fitness franchise based in the US. In this episode, April tells us about what the best franchises do at the highest level of operations, the key qualities of a successful franchisee and the importance of building strong communities within a franchise network. Connect with April here: https://www.linkedin.com/in/april-fisk-08600316/ Check out Rockbox Fitness here: https://rockboxfitness.com/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we welcome back Chris Cooper, a gym owner, author and the founder of the fitness business mentorship program Two Brain Business.  In this episode Chris tells us about how gyms were forced to rethink their business models during Covid-19, where fitness operators need to spend their time and money to be successful and he explains the secret behind why you should aim for 150 members when starting out.  Connect with Chris here: https://www.linkedin.com/in/twobrain/?originalSubdomain=ca   Find out more about Two Brain Business here: https://twobrainbusiness.com/   Take a look at their State of The Industry report here:  https://twobrainbusiness.com/research/   Check out this article on Robert Dunbar's research that Chris mentions in the episode: https://www.bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we are joined by Laurie McCartney, who is the President of Global Fitness and Wellness Solutions at Ascend Learning, which includes The National Academy of Sports Medicine (NASM), Athletics and Fitness Association of America (AFAA), Premier Global, ActiveIQ, and ClubConnect. In this episode Laurie talks about the changing role of fitness learning and development, how to add to your toolkit of skills to grow your business and the new opportunities on the horizon for fitness businesses post pandemic. Connect with Laurie here: https://www.linkedin.com/in/laurie-mccartney-1ba1456/ Check out NASM on the following channels: NASM on Facebook https://www.facebook.com/personaltrainers NASM on Instagram https://www.instagram.com/nasm_fitness/ NASM on YouTube https://www.youtube.com/channel/UCjWgUFeyDbeQ3Q_eVCup_7Q This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Debra Strougo and Eric Von Frohlich, the founders of Row House, an Xponential brand and boutique fitness franchise that offers a low-impact, cardio enhancing, full-body strength workout for all fitness levels. In this episode Debra and Eric tell us about the challenges and successes starting out, how they built the brand from a few locations into a franchise and what the future looks like for the company and the industry as a whole. To to get involved with the Gyms Coalition that Debra mentions in the episode check out this link here: https://gymscoalition.org/get-involved Connect with Debra here: https://www.linkedin.com/in/debrastrougo/ Connect with Eric here: https://www.linkedin.com/in/eric-von-frohlich-7a93b525/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/