Girl Behind The Hustle

In this solo episode LC is chatting about the messy middle of entrepreneurship where some people choose to quit, pause, pivot or keep going. Don't worry we've all been there. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website

This week’s Girl Behind The Hustle is LA based artist, Domonique Brown of DomoINK. Domonique’s work has been featured in Issa Rae’s AirBNB, FX’s Snowfall pop-up, on Roland Martin, HomeGoods, SnoopDog, Forbes, NAACP, packaging for haircare brand Camille Rose, Bath & Body Works and so many other amazing places. Her art is a celebration of diversity rendered in color palettes ranging from minimalist to vibrant,  the medium of her illustrations is to invite viewers to engage in a debate about the accepted notions of race and representation. Domonique’s portraits have the purpose of featuring women and men of color who might not otherwise be portrayed, in the hopes others can see a representation of their culture and identity and feel empowered. Listen in as we chat about: How imposter syndrome almost stopped her from showing up The person who encouraged her to pursue art, Thank you educators Why she doesn’t plan on quitting her 9-5 anytime soon  You can connect with Domonique on Instagram TikTok and purchase her art at DomoINK |  Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website

Today I'm chatting with Shayla Varnado of Black Girls Wine. Shayla is the founder of Black Girls Wine Society which is the very first wine sorority with 50 local chapters and over 400 members throughout the US. The Black Girls Wine society was Shayla’s solution to creating Sisterhood and adding diversity to the wine industry. An industry where only an estimated 0.1% of US wine makers and brand owners are Black and black consumers make up about 11 percent of wine drinkers in the country (as reported by the Wine Market Council Consumer Segmentation) Shayla began sharing her favorite wines and wines of the week on her Weekly Winedown live series on IG and quickly began growing a flourishing community. In this episode Shayla shares They key factors to growing an engaged community What you should consider before quitting your job to go into entrepreneurship Things you should know when choosing your next wine Resources mentioned in today’s episode Wine.com Total Wine Instacart Here’s how you can connect with Shayla| Instagram  | Facebook | Website Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at [email protected]

What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the name deriving from part of her Mother's last name. Every move Margarita has made with this brand has been very intentional, which is exactly what's needed to break in and stand out in a crowded market like the beauty industry. Valde is not the typical lipstick brand it is an experience and a gift to make each woman who holds it feel purposeful and encouraged to write their own destiny. You can immediately feel and see the difference when you hold the gold feather covered refillable vessel in your hands. Listen in as we chat about: The importance of bringing your whole self to spaces you occupy How Valde landed in Oprah's hands Taking Valde into the NFT space with the first ever beauty launch Funding and The Rising Latinx Beauty Grant Tools & Resources Mentioned Notion Abundance by Deepak Chopra Survivor Abortion Fund Here’s how you can connect with Margarita  Instagram | Valde Beauty | Twitter | Discord | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at [email protected]

Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or service that can grow with them after they take the first step. Listen in as we chat with Alex Cawley about what her history with working at Lululemon & Soul Cycle taught her about creating community to win in business. Alex is now working with health and wellness brands as a Marketing Consultant through her company Forever Friday to help brands implement systems and strategies so that biz owners can have more time to do the things they love. Listen in as we chat about: The importance of niching down in large markets Creating a product mix and product ladder that will keep your customers coming back How creating for everyone will damage your reputation Using grassroots marketing to stand out amongst competitors How you can steal Soul Cycle and Dry Bar's Business Strategy  Here’s how you can connect with Alex | Instagram  | Forever Friday Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at [email protected]

Today on the show we’re chatting with LA Born Niki Koss, an award winning actress, producer, director and filmmaker. Niki is an all around powerhouse. She was recently included in the entertainment list of Forbes 30 Under 30 and was also the winner of the Female Filmmaker of the Year at the 2019 Burbank International Film Festival.  You've definitely seen her work on your screen. She's a series regular on the acclaimed Freeform Network series, "Famous In Love as Alexis Glenn. Nikki is passionate about telling stories that contribute to changing the world in a positive way and  recently launched her award winning production company, K Factor Films to do just that. Her inaugural directorial film, “Night, Night” debuted last November.  Listen in as we chat about: Building relationships for the long haul Creating community and growing your social media presence The most important investment you can make as an inspiring filmmaker Here’s how you can connect with Niki | Instagram  | K Factor Films | Night Night | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at [email protected]

If you’re continuously fumbling your boundaries when dating or in relationships, certified life coach Reka Robinson is who you need to talk to. Named one of the the top 10 female life coaches transforming lives in 2020 by Yahoo finance, Reka is transforming the way women over 30 approach dating. After experiencing a toxic relationship in 2017, Reka had an “Eat Pray Love” moment and spent 10 days traveling to heal and figure out what she wanted in her life. What she discovered is that it all starts with you, your worth and your happiness. You are more than your relationship status. Reka founded Single You Academy and Podcast to help other women transform from trying to prove their worth in order to be loved by a man to women who know who she is, what she wants and how to get it. Here’s how you can connect with Reka TikTok | Instagram  | Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at [email protected]

Just as there are seasons in weather, there are seasons in business. In this inaugural Founder Pep Talk, Lu'Cretia talks about seasons in business and why it's important to mind the season that you're in so you don't miss the lesson. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website

Part 2- Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. You need friends who remind you that you’re a big deal. You need goalfriends who hype you up, encourage you and remind you of your greatness daily. Guests: Ericka Webb-Polanco High School Friend, Idea Generator (Entrepreneur for 12 years) Motherhood Expert, Journalist, Public Relations Professional, Doctoral Candidate https://www.heyericka.com The Groupchat April, Amber, Ericka Long Time Client Nafeesah Graphic Designer, Confidently Branded Quotable: Stand true in your gifts and in what you’ve been called to do. -LC Surround yourself with people who are going to pour into and who are going to fill your cup. Who remind that you are worthy of everything that you deserve and you deserve to have everything that you desire. -LC Start with one of your gifts. Go all in! Tuck the other one in your back pocket and when it’s time for you to pivot be ready” LC Put yourself in something that brings you joy- Ericka You need a solid three[friends] it will do wonders for you in entrepreneurship - Jasmine You need a long form content that you own - LC I didn't think I was qualified because I didn’t go to school for it, but it took me sharing my story to get out of the way - Nafeesah It may not look big on the outside, but to me I knew what it took to get to the 3,500 people in my c community because I remember when I started and it was just a few. You gotta show God that you can work with the few that you got -Nafeesah Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website

Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. From sitting at her desk listening to podcasts dreaming of being a fulltime entrepreneur to getting fired and choosing to transition into full entrepreneurship in lieu of finding another full time job. Her Goalfriends were there every step of the way pushing her, dreaming alongside of her and holding her accountable. This is the story of Girl Behind The Hustle told through Friends. It all began with a thought. Guests: Chantel Cousin, Pusher (Entrepreneur for 11 years) Producer, Award Winning Filmmaker www.therapyrich.com www.chantelchavon.com Jasmine Lopez Church Sista, Dreamer (Entrepreneur for 12 years): Photographer, Non Profit Founder & Executive Director www.thefirehousedream.org www.authenticadventure.co Jasmine Dantzler Client turned Friend, Supportive (Entrepreneur for 8 years): Nail Artist, Personal Stylist & Vintage Boutique Owner Noteables: Steal Healversation Overall Dope Human, Kyla Dixon Friend and Encourager , TiAsia Spann Sister and Hype Woman, Courtney Angel & Why Podcasts that helped me dream: Side Hustle Pro, The Read and Believing Bigger  Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website