How to Market and Sell an Online Course with Jeff Cobb

💡 Guest bioJennie Wright has had a diverse career, starting with a background in finance before transitioning into investor relations and communications in the gold mining industry. She was responsible for organizing large in-person events such as conferences and AGMs. Although her job in the mining industry eventually came to an end due to the nature of startup culture, Jennie's varied experiences have left her well-equipped to navigate the challenges of the professional world.ℹ️ IntroductionIn this episode of the Frugalpreneur podcast, we hear from Jennie Wright, a bootstrapped entrepreneur who shares her journey of accidental business beginnings, growth, and the valuable lessons she learned along the way. Jennie discusses how she transitioned from working in marketing to becoming a fractional CMO, emphasizing the power of networking, building a niche, and creating consistent, quality content. She also reflects on her successes, such as effectively utilizing referrals, and shares her insights on common pitfalls to avoid when starting a business. Join us as Jennie offers actionable takeaways and invites listeners to connect with her for further marketing and strategy discussions.📚 Timestamped overview00:00 Entrepreneur networking drove business growth in 2012.05:12 Online reputation led to easier sales, mistakes hindered.08:10 Focus on one skill; avoid overcomplicating processes.❇️ Key topics and bulletsPrimary Topic: Introduction to the Frugalpreneur podcast- Showcase episode featuring a bootstrapped entrepreneur sharing their business journey- Intention to provide valuable takeaways for the listeners' own business journeyPrimary Topic: Jennie Wright's Entrepreneurial Journey- Accidental start to the business- Transition from a large retail store to investor relations and communications in gold mining- Move into online summits and virtual telesummits- Evolution into a fractional CMO for multiple companiesPrimary Topic: Strategies for Bootstrapping the Business- Networking as a fundamental strategy for growth- Building up email lists and word-of-mouth referrals- Focusing on warm traffic for client acquisition- Effective use of referrals for rapid business growth- Niche specialization as the key to successPrimary Topic: Successes and Failures in Bootstrapping- Success: Establishing a strong reputation in the online summits niche- Failure: Mistakes in platform selection and unnecessary spending- Failure: Inadequate focus on building social credibilityPrimary Topic: Tips, Tricks, and Techniques for Bootstrapping- Emphasizing networking as a critical growth tool- Consistent content creation and online presence- Niche specialization for quick business growth- Overcoming the fear of visibility and leveraging platforms like podcasts- Advising against over-complicating processes and advocating a simple tech stack- Identifying and rectifying business inefficiencies as a priorityPrimary Topic: Conclusion and Call to Action- Invitation for potential guests to share their stories on the podcast- Encouragement for listeners to implement takeaways in their businesses- Contact information for connecting with Jennie Wright for marketing and strategy advice❓ Questions1. How did Jennie Wright stumble into entrepreneurship, and what skills did she bring with her from her previous roles?2. How did Jennie bootstrap her business, and what strategies did she use to grow her clientele quickly?3. What role did networking play in Jennie's business growth, and how did she leverage it to her advantage during the early stages of her business?4. What were Jennie's top tips...

💡 Speaker biosSarah St. John is the dedicated host of the Frugalpreneur podcast, where she showcases bootstrapped entrepreneurs and shares their valuable insights and experiences. With a passion for helping others navigate the world of entrepreneurship, Sarah is committed to providing actionable tips, tricks, and tools to her listeners. Her goal is to offer inspiration and practical advice for those embarking on their own journey as a frugalpreneur. Through her podcast, Sarah seeks to empower others to achieve success while navigating the challenges and triumphs of starting a business from the ground up.ℹ️ IntroductionIn this episode of the Frugalpreneur podcast, we feature Jeremy, a seasoned entrepreneur who shares his insights and experiences on bootstrapping businesses. He emphasizes the entrepreneurial freedom that comes with running a business and discusses his approach to helping business owners and founders overcome obstacles through structured mastermind groups. Jeremy highlights the importance of validating business ideas through MVPs (minimum viable products) and shares both successes and failures from his entrepreneurial journey. Listeners will gain valuable takeaways on bootstrapping and peer advisory, as well as this unique opportunity to join the Bay Area Mastermind group. Don't miss out on these practical tips and firsthand experiences from a successful entrepreneur on this episode of Frugalpreneur.📚 Timestamped overview00:00 Built product to fill need, gained customers.03:28 Test MVP to validate idea and bootstrap.07:37 Chat with experienced members, join mastermind group.❇️ Key topics and bulletsPrimary Topic: Introduction to the Frugalpreneur podcast- Host introduces the episode as a showcase featuring a bootstrapped entrepreneur- Purpose of showcasing entrepreneurs to provide valuable takeaways for listeners in their own business journeyPrimary Topic: Entrepreneurial Freedom- Guest shares advocacy for entrepreneurship and its role in providing various forms of freedom- Focus on financial freedom, time freedom, and choice (optionality)- Ability to choose how to spend time, work with whom, and prioritize family and personal interests- Emphasis on businesses supporting entrepreneurship and solving societal problems through entrepreneurial effortsPrimary Topic: Structured Mastermind Groups- Guest's current focus on working with founders, business owners, and entrepreneurs through mastermind groups- Structured approach involves monthly full-day deep dives for peer advisory, aiming to help businesses overcome plateaus and scale upPrimary Topic: Bootstrapping and Incubation of Business Ideas- Guest's history of bootstrapping all his businesses- Technique of incubating new business ideas within existing businesses to fill gaps or needs- Process of spinning off and growing successful ideas into standalone businessesPrimary Topic: Success and Failure Stories in Bootstrapping- Example of successfully filling a gap in the market with a product born from a Mastermind group discussion- Story of launching a new ecommerce business and quickly gaining paying customers before the business was fully operational- Lesson from a product launch webinar blunder and its impact on business operationsPrimary Topic: MVP and Customer Validation- Emphasis on the concept of an MVP (minimum viable product)- Importance of customer transactions for validating business ideas- Recommendation to start with the smallest, easiest version of a product or service to show early value and attract early customers- Iterative process of gathering feedback and rapidly improving the offering based on customer responsesPrimary Topic: Benefits of...

💡 Guest bioMatt Peet is a videographer who started his business straight out of college in 2014. He initially focused on wedding videography and built a successful career in that field for 8 years. During his second year in the industry, he listened to a podcast called Entrepreneurs on Fire and became inspired to work with the host, John Lee Dumas. Matt took a bold step and offered to shoot a video for Dumas for free, and this initiative led to an exciting opportunity for his career.ℹ️ IntroductionIn this episode of the Frugalpreneur podcast, we feature a bootstrapped entrepreneur, Matt, who shares his journey of starting a videography business fresh out of college. He explains how his pivotal experience of working with a well-known entrepreneur led him to discover the power of funnels, significantly transforming his business. Matt delves into his frugal bootstrap methods using a WordPress website and offers valuable insights into leveraging ClickFunnels to bootstrap a business. He candidly discusses his biggest success and failure in business, and provides practical advice for aspiring entrepreneurs. Tune in as Matt shares his journey and imparts valuable tips and techniques for bootstrapping a business.📚 Timestamped overview00:00 Blog sells wedding videography, uses application funnel.05:14 Targeted ads lead to better results.07:29 Earn through ClickFunnels, then promote your business.09:35 "Enjoyed episode? Implement nugget, share your story!"❇️ Key topics and bulletsPrimary Topic: Matt's Entrepreneurial Journey- Matt's journey from college to entrepreneurship - Start as a wedding videographer - Encounter with John Lee Dumas - Transition to working with John and others - Discovery of the power of funnels - Dive into the world of funnels - Building funnels for others - Formation of a mastermind for funnel builders- Bootstrap Strategies - Use of a WordPress website and blog - Application funnel for selling services - Transition to using ClickFunnelsPrimary Topic: Success and Failures- Major Success - Building a powerful funnel for a client - Realization of the power of funnels- Major Failures - Ineffective use of adsPrimary Topic: Recommendations for Bootstrapping- Utilizing ClickFunnels and the Affiliate Program - Significance of ClickFunnels Affiliate program - The potential to earn through affiliate sign-ups - Importance of the One Funnel Away Challenge- Encouragement to join the One Funnel Away Challenge - Free access and additional bonuses - The impact of the challenge on business transformation- Recap and Promotion - Encouragement to join the One Funnel Away Challenge - Benefits of taking the challengePrimary Topic: Conclusion- Sarah St John's closing remarks - Invitation to potential guests for the show.❓ Questions1. What strategies did the entrepreneur in this episode use to bootstrap his business, and how effective were they?2. How did the entrepreneur utilize funnels to grow his business, and what impact did it have on his revenue and growth?3. What was the entrepreneur's biggest success in business, and how did it shape his mindset and approach to business?4. What was the entrepreneur's biggest failure while bootstrapping his business, and what lesson did he learn from it?5. How did the entrepreneur use affiliate marketing as a strategy to offset the costs of tools like ClickFunnels, and how effective was this approach?6. What are the key factors that the entrepreneur attributes to the success of using funnels in his...

💡 Guest bioJohn was not initially inclined to take risks and start his own business, but after his father was let go from his job, he vowed to never work for anyone else again. With little money to start with, John and his father began their own business with just a desk, a typewriter, and a phone. This experience taught John the value of hard work and independence, and ultimately led him to become a successful entrepreneur.ℹ️ IntroductionWelcome to the Frugalpreneur podcast! In this episode, we have a special showcase featuring John, a successful bootstrapped entrepreneur. John shares his inspiring journey of building a business with minimal resources and the valuable lessons he learned along the way. From starting with almost nothing to achieving $5,000,000 in sales, John's story is a testament to the power of frugal entrepreneurship. He emphasizes the importance of running a lean operation, maintaining strong cash flow, and leveraging personal connections for business growth. John also reflects on his biggest failure and most rewarding success, offering practical advice for fellow entrepreneurs. Join us as we dive into John's remarkable insights and experiences on the Frugalpreneur podcast!📚 Timestamped overview00:00 Entrepreneur shares risk-taking journey with family roots.03:44 Declare miles, sales calls are effective methods. Keep cash flow and bills current.08:20 Customer feedback led to MBA, business education.09:29 Best job led to book, Lifeline to a Soul.❇️ Key topics and bulletsPrimary topic: Introduction to the podcast and guest- Showcase episode featuring a bootstrapped entrepreneur- Brief background of guest's journey as an entrepreneurPrimary topic: Starting a business with minimal resources- Joining father's company with minimal assets- Initial skepticism about risk in entrepreneurship- Learning valuable lessons from father's experience working in salesPrimary topic: Bootstrapping tips for business success- Importance of keeping overhead costs low- Utilizing independent contractors- Prioritizing face-to-face sales calls over advertising- Focus on cash flow management- Keeping business lean until identifying target marketPrimary topic: Lessons from failures and successes- Biggest failure: neglecting proper bookkeeping and getting audited for sales tax- Biggest success: receiving referrals from satisfied customers- Emphasizing the value of personal relationships in businessPrimary topic: Practical advice for bootstrapping- Avoid hiring employees until necessary- Cash flow management as a priority- Face-to-face networking for customer acquisition- Continual self-education and staying updated with business practicesPrimary topic: Transition into teaching and writing- Pursuing an MBA to stay updated in the business world- Opportunities to speak to entrepreneurship classes- Teaching at a minimum security prison and writing a book- Promotion of the book Lifeline to a Soul on the podcastPrimary topic: Conclusion and call to action- Thanking the host for the opportunity- Inviting listeners to visit the website and request an autographed copy of the guest's book❓ Questions1. How has John's experience with a risky job transition shaped his perspective on entrepreneurship?2. John emphasized the value of keeping overhead low and using independent contractors. How has this approach contributed to the success of his business?3. What was the pivotal role played by a referral from a satisfied customer in John's business? How can entrepreneurs cultivate these types of relationships?4. John highlighted the importance of proper...

💡 Guest bioMadhu's journey to becoming a conscious business coach and mentor began on his 18th birthday when he chose to become a monk. His curiosity about ancient sciences led him to study physical, mental, and spiritual health over the next five years. After leaving the monastery, he began offering holistic services to others but struggled financially, making less than $20,000 a year. Determined to make a change, he delved into sales, marketing, and business, ultimately finding success and making a difference in the lives of others. Now, Madhu has many years of experience and over $100,000 worth of sales and marketing training under his belt.ℹ️ IntroductionToday's episode is a showcase featuring Madhu, a conscious business coach and mentor who embarked on a unique journey from becoming a monk at 18 to navigating the world of sales, marketing, and business. Madhu shares insights into how he transitioned from struggling financially to building a successful business. He delves into the foundational steps of purpose-driven work, packaging services, and falling in love with sales as a service. Madhu also discusses his measure of success, emphasizing service, and reveals lessons learned from financial missteps. He presents the "monk mindset method" as a key to achieving success and controlling the mind, a theme central to both personal and business growth. If you're seeking guidance on business success while maintaining integrity and serving others, Madhu's journey and wisdom will provide valuable takeaways for your own entrepreneurial endeavors.📚 Timestamped overview00:00 Transitioned from health to business, helping others succeed.03:05 Package services to resonate and drive action.07:02 Visualize, plan, schedule, address obstacles, persist consistently.09:27 Contact us at [email protected] for support.❇️ Key topics and bulletsPrimary Topic: Personal Journey and Transition to Business- Madhu's decision to become a monk and study ancient sciences- Transitioning to offering holistic services after leaving the monastery- Financial struggles and the realization for the need to change- Delving into learning about sales, marketing, and business- Transitioning from health services to business coaching to help struggling wellness professionals- Focusing on helping others and the impact of doing so- Steps taken to get the business to its current statePrimary Topic: Business Success and Measures- The importance of purpose-driven work- Monetizing the improvement of quality of life for others- Packaging and messaging services to resonate with ideal clients- Embracing sales as a way of serving- Scaling and serving more people while maintaining quality- Measuring success through service and the impact made on othersPrimary Topic: Successes and Failures- Success in training others to change lives- The significance of receiving financial reciprocation for the value delivered- Balancing cool successes with the acknowledgment of past failures- Financial mismanagement and the lessons learnedPrimary Topic: The Monk Mindset Method- Five steps to achieve success: want, claim, identify behaviors, set a consistent schedule, and address stressors- The importance of controlling the mind to achieve business success- Offer for additional support and access to free materialsPrimary Topic: Additional Tools and Resources- Emphasis on the importance of controlling the mind- Use of systems, processes, and automations- The conscious closing system for sales without manipulation tactics- Offer for additional support and access to free courses and materials❓ Questions1. What are some key takeaways...

💡 Guest bioAnna spent 18 years in the corporate world, working in client services in the financial services industry before pursuing a career at Patagonia, where she networked her way to the top of the corporate headquarters in California. After deciding to leave that industry, she returned to financial services but lost her job and was unemployed for 14 months.ℹ️ IntroductionIn this episode of the Frugalpreneur podcast, our guest Anna shares her journey from the corporate world to becoming a bootstrapped entrepreneur. After experiencing unemployment and pivoting through various business ideas, she found her passion for coaching and connecting with individuals one-on-one. Anna's story is a testament to the determination required to build a business from the ground up without taking out loans or seeking investors. She offers insights into the importance of saying no to unnecessary expenses, getting clear on what you love doing, and persisting through the challenges of entrepreneurship. Tune in to hear Anna's valuable tips for fellow frugalpreneurs and discover how she helps entrepreneurs align their businesses with their dreams.📚 Timestamped overview00:00 Dislike led to new business passion discovery.04:47 Entrepreneurs learn to say yes and no.06:19 Persistence led to success, but finances suffered.09:50 Identify what you love, apply it throughout.❇️ Key topics and bulletsPrimary Topic: Anna's Entrepreneurial Journey- Anna's background in the corporate world- Pursuing entrepreneurship after feeling the desire for autonomy and financial independence- Transitioning from a failed lingerie design business to a coaching business- Bootstrapping the business by self-funding and working part-time jobs- Learning to say no to unnecessary expenses and investments in other programsPrimary Topic: Successes and Failures in Bootstrapping- Success: Learning to say no and avoiding unnecessary expenses- Failure: Almost depleting her savings to invest in a program, which led to financial struggles and the need for a full-time jobPrimary Topic: Tips and Tricks for Bootstrapping- Getting crystal clear on what she loves doing in her business- Leveraging her love for 1-on-1 conversations in marketing and networking- Aligning front-end and back-end business activities with what she loves doing- Noticing problems and having the ability to solve them for profit- Emphasizing the importance of persistence and personal development in entrepreneurshipPrimary Topic: Inviting Listeners to Engage- Encouraging listeners to reach out for a 30-minute free consultation on her website- Promoting her podcast series on essential entrepreneurship knowledge- Expressing appreciation for the audience's time and interest in her work❓ Questions1. How did Anna transition from the corporate world to starting her own business? What were the key factors that led her to pursue entrepreneurship?2. What was the initial business idea that Anna pursued, and why did she ultimately pivot away from it? How did she discover her true passion for meeting people one-on-one?3. How did Anna bootstrap her business? What financial strategies and sacrifices did she employ in the early stages of her entrepreneurial journey?4. What were some of the challenges Anna faced while building her business, and how did she navigate them? How did she decide when to say "yes" or "no" to investment opportunities such as courses and programs?5. Can you discuss Anna's biggest success and failure in bootstrapping her business? What lessons did she learn from these experiences?6. What are Anna's tips and tricks for successfully bootstrapping a business? How did she leverage her...

💡 Guest bioCarole is a seasoned entrepreneur who has always been in the business of building and launching new services and products. With the extra time during the COVID pandemic, she decided to pursue her dream of creating a sustainable line of design furniture for cats that also appeals to humans. This led her to launch a successful crowdfunding campaign on Kickstarter. Through this experience, she discovered a passion for entrepreneurship and began working with other entrepreneurs as a strategic advisor and mentor. Carole now serves as a fractional CMO, offering her expertise in marketing and growth to start-up companies.ℹ️ IntroductionIn this episode of Frugalpreneur, we feature Carole, a seasoned entrepreneur who shares her journey of bootstrapping a sustainable business, focusing on design furniture for cats that humans can also enjoy. Carole discusses her experience launching a crowdfunding campaign on Kickstarter and her transition to becoming a fractional CMO, offering strategic and marketing support to startups. She opens up about her successes, such as reaching her Kickstarter goal and building valuable partnerships, as well as her challenges, like underestimating production and shipping costs. Carole also provides valuable tips and tactics for fellow entrepreneurs, emphasizing the importance of finding a supportive network, leveraging social media platforms, and remaining curious and vulnerable. Tune in to discover Carole's inspiring entrepreneurial journey and gain insights for your own bootstrapped business endeavors.📚 Timestamped overview00:00 Entrepreneur develops furniture for cats, mentors startups.03:53 Reached out to brands for collaboration, success.09:30 Entrepreneur offers services as interim CMO.11:04 Numerous free resources available for inspiration and networking.❇️ Key topics and bulletsPrimary Topic: Introduction to Carole's Entrepreneurial Journey- Carole describes her background as an entrepreneur, developing departments, launching new services, and a side hustle during COVID.Primary Topic: Becoming a Fractional CMO- Carole details her decision to work with entrepreneurs as an adviser and mentor, eventually becoming a fractional CMO to help entrepreneurs build sustainable businesses.Primary Topic: Crowdfunding Campaign- Carole explains her decision to create a crowdfunding campaign on Kickstarter for sustainable design furniture for cats and humans, detailing the success and market validation she achieved.Primary Topic: Tactics and Techniques for Bootstrapping- Carole discusses how she approached influencers, built partnerships, and reached out to professionals to help spread the message about her product. - Reaching out to influencers - Partnerships and cross-promotion - Collaboration with professionals in the pet industryPrimary Topic: Successes and Failures- Carole shares her biggest successes including reaching her Kickstarter goal and failures such as underestimating the cost of production and shipping.Primary Topic: Tips and Tricks for Entrepreneurs- Carole provides advice for entrepreneurs based on her experiences, such as finding a community of fellow entrepreneurs, utilising online resources, leveraging social media, putting shyness aside, and staying curious.Primary Topic: The Journey of Entrepreneurship- Carole reflects on the journey of entrepreneurship, the need for introspection, and how it led her to offer services as a fractional CMO.Primary Topic: Closing Thoughts- Carole encourages sharing experiences, leveraging free resources, and networking events to get inspired.These topics and sub-topics cover Carole's entrepreneurial journey, her strategies for success and overcoming challenges, as well as her...

💡 Guest bioChad has been in the investment business for 16 years, initially thinking he would be managing investments, only to realize it's more about managing investors. He is passionate about helping people become better investors, which requires behavior change, coaching, and relationships. Coming from a household with a financial advisor, Chad saw firsthand how changing someone's finances can also change the trajectory of their entire life.ℹ️ IntroductionOn this episode of Frugalpreneur, we dive into the journey of Chad, a bootstrapped entrepreneur who has navigated the world of managing investments and investors for the past 16 years. Chad shares his insights on the importance of behavior change, coaching, and relationships in helping individuals become better investors. He also discusses his experience with living frugally, taking small risks, and patiently waiting for the right clients in order to grow and thrive. Chad reflects on his biggest failure as an entrepreneur and offers valuable advice on identifying ideal clients and taking meaningful action towards business goals. Tune in to hear Chad's inspirational story and actionable tips for your own bootstrap business journey.📚 Timestamped overview00:00 Dad's impact inspired meaningful financial career success.04:51 Overcoming fear of rejection is key. Focus on target audience in marketing efforts.07:15 Be clear on your audience and actions.❇️ Key topics and bulletsPrimary Topic: Introduction to the Podcast Episode- Host introduces the episode as a showcase featuring a bootstrapped entrepreneur- Purpose of the showcase episode is to provide valuable takeaways for listeners in their own business journeyPrimary Topic: Chad's Entrepreneurial Journey- Chad's original intention was to manage investments but learned that the role involved managing investors and coaching for behavior change- Saw the impactful work of his father, a financial advisor, in changing people's lives through financial management- Currently works with firms like Dave Ramsey to apply financial principles and guide people towards meaningful change and growthPrimary Topic: Bootstrapping Strategies- Started the business with no debt, few resources, and minimal liabilities- Acted as the "chief everything officer," taking on all roles and responsibilities- Took small, intentional risks and made small investments initially, as advised in "Good to Great" by Jim Collins- Patiently waited for the right clients, living frugally on both personal and business levels- Survived difficult periods due to intentional budgeting and lack of debtPrimary Topic: Overcoming Failure and Fear- Chad's biggest failure was the fear of facing rejection and waiting for the concept of "perfect" before putting himself and his services out there- Realized the power of offering himself and his services directly to potential clients rather than relying solely on advertising and marketing- Overcoming the fear of rejection became pivotal to his successPrimary Topic: Tips, Tricks, and Tactics- Importance of knowing the ideal client and customer, rather than spreading effort and energy everywhere- Emphasized the power of getting crystal clear about who you're trying to serve and creating marketing tailored to a specific, ideal client- Recognized the tendency of entrepreneurs to create busy work that looks important but is actually procrastination, and the need to focus on high-impact actions insteadPrimary Topic: Conclusion and Gratitude- Chad expresses gratitude to the host for the opportunity to share his experiences and hopes it was valuable and encouraging for the audience❓ Questions1. How did Chad's initial perception

💡 Guest bioAnn is a passionate yoga instructor who found her calling after a transformative trip to India. Her own journey from dark, anxious stages of life to feeling lighter and more creative fueled her desire to share the benefits of yoga and meditation with others. Starting with teaching at local yoga studios, retirement communities, and community centers, Ann eventually moved her practice online to reach those dealing with chronic pain, arthritis, and disabilities. Despite skepticism, she continued to pursue her mission and eventually completed her master's degree in yoga therapy while expanding her online presence. Her dedication to helping others find wellness and peace through yoga is a testament to her unwavering commitment to her practice.ℹ️ IntroductionIn this episode of the Frugalpreneur podcast, we feature Ann, a bootstrapped entrepreneur who has found success by sharing her passion for yoga, meditation, and mind-body practices. From teaching in yoga studios to moving her business online, Ann has navigated her journey with resilience and resourcefulness. She shares her tips on building a business slowly, hiring the right people, and personally promoting her books. Ann's dedication to her craft shines through as she discusses the impact of meditation on her entrepreneurial endeavors and invites listeners to explore her latest book, "Meditation for the Real World." Tune in to gain valuable insights and inspiration from Ann's frugalpreneurial journey.📚 Timestamped overview00:00 Yoga transformed life leading to online teaching.06:02 Author emphasizes personal approach to book promotion.07:56 Entrepreneur uses brief meditations to manage pressure.❇️ Key topics and bulletsPrimary Topic: Entrepreneurial Journey- Ann's transformation from a consumer of yoga and meditation to an entrepreneur- Starting small by teaching in-person yoga classes- Transitioning to offering online yoga classes pre-pandemic- Utilizing her background in yoga therapy to teach and write about yoga- The impact of the pandemic on her business and the shift to focus on online offerings- Writing articles online, leading to a book deal and becoming a published author- Balancing teaching, writing, and self-promotion while managing her business- The slow growth and evolution of her business, including hiring her first employee after a decadePrimary Topic: Building a Business Slowly- Starting with teaching yoga classes and being a massage therapist- Managing all aspects of the business herself initially- Slow but sustainable growth with a small team of only three members- Focusing on writing and serving clients instead of growing the team- Opting for a multimillion-dollar business with a small team rather than managing a large teamPrimary Topic: Hiring and Team Management- The challenges of hiring and issues with previous hires- Improving the hiring process to find the right fit and maintain a strong team- The importance of hiring the right people and the impact of a strong team memberPrimary Topic: Book Promotion- Ann's approach to promoting her books without a publicist- Personalized outreach to readers for reviews and engagement- Directly reaching out to podcast hosts and using services like podmatch.com for podcast appearances- Maximizing personalized and cost-effective strategies for book promotionPrimary Topic: Integrating Mind-Body Practices into Entrepreneurship- The critical role of meditation in managing the pressures of entrepreneurship- Incorporating meditation into daily routines for decision-making and energy management- Promoting her book, "Meditation for the Real World," and offering free audio meditations for...

💡 Speaker biosHeather is the founder of a company that specializes in creating products that heal the body on a cellular level. After realizing the urgent need for a gentle detoxification product made from volcanic ash and marine plasma to combat the effects of heavy metals in the environment, Heather assembled a team of chemists and like-minded individuals to bring this product to life. The biggest success for her has been the positive response from customers who have experienced deeper sleep, less stress, and a more zen-like state after using the product. Despite facing setbacks in the initial stages of starting her company, Heather persevered and continued to push forward, emphasizing the importance of not giving up even in the face of major challenges. Even though the company has only been officially operating for a few months, Heather's determination and resilience have driven its success so far.ℹ️ IntroductionIn this episode of the Frugalpreneur podcast, we feature Heather, a bootstrapped entrepreneur who has created a unique product to address the urgent need for detoxification and healing on a cellular level. She shares her journey of overcoming setbacks and building a team to bring her vision to life. Heather emphasizes the importance of persistence and staying true to your purpose in the face of challenges. She also discusses her strategic approach of utilizing an affiliate program to effectively market her product and make it accessible to a wider audience. Tune in to gain valuable insights and inspiration for your own entrepreneurial endeavors from Heather's experience.📚 Timestamped overview00:00 Started company to detoxify bodies with zeolite.03:12 Signed up as affiliate to promote product.❇️ Key topics and bulletsPrimary Topic: The Inspiration Behind the Business- Heather realized the urgency and need for a product that could heal bodies on a cellular level with a mild gentle detoxification zeolite made from volcanic ash in marine plasma- The product helps with decalcified glands due to heavy metals in food, air, and water- Required teamwork with the proper chemist and other light workers on the same human conscious level to bring the product to fruitionPrimary Topic: Successes and Failures- The biggest successes were the positive response to the product, including deeper sleep, more restful state, less stress, and increased support based on the David Hawkins map of human consciousness levels- The biggest challenge was the time it took to get started, around 2 years of setbacks despite the company being officially in operation for about 3-4 months- Emphasizes the importance of persistence and not giving up, particularly in the face of major setbacksPrimary Topic: Marketing and Distribution- Opted for an affiliate program instead of mass market channels to get the product to humanity- Offers an affiliate program with generous commissions to help get the product out to humanity and make it more economically accessiblePrimary Topic: Keys to Success- Persistence and resilience in the face of setbacks- Forming the right team, including a proper chemist and light workers on the same conscious level- Choosing the right marketing and distribution channels, such as an affiliate program- Recognizing the importance of the product's impact on customers and ensuring it is economically accessible❓ Questions1. What inspired Heather to start her company and what problem was she trying to solve?2. How did Heather navigate the setbacks and challenges she faced in starting her business?3. What role did teamwork play in the development and success of Heather's business?4. What was the significance of the product's impact on the health and well-being