For Women who Write

A year ago, Mikaela was hitting revenue goals she’d dreamed about for years, and she was dreading opening her email every day. She had followed someone else’s playbook, and it worked. She just didn’t want to keep building it.For the podcast’s one-year anniversary, Mikaela shares what happened next: why she sold the publishing side of her business, what she learned in the months after, and the phrase she now runs her whole business around: everything works, but not everything is right.In this episode, she covers:How chasing “what works” kept her stuck in work she didn’t enjoyThe question she now asks before trying any new strategyWhat she’s experimenting with now, including low-ticket offersWhy writing a book is a strategy that works, and how to tell if it’s right for youAn update on her own book, Structure First, Write Second, coming in early 2027If you’re thinking about writing a book in the new year, start with 10 to 15 minutes of writing a few times a week over the holidays, and reach out to Mikaela to talk through your next step.And if this podcast has helped you over the past year, leave an honest review on Apple Podcasts.

What does it really take to write and publish a book? In this honest and vulnerable behind-the-scenes episode, Mikaela Mathews shares an update on her book-writing journey, from navigating developmental edits and making major structural changes to discovering her authentic writing voice.Mikaela opens up about the unexpected emotional challenges of writing a book, including imposter syndrome, shame narratives, and the temptation to hide when creative work starts to feel vulnerable. She shares how she has learned to recognize these thoughts, challenge the beliefs holding her back, and keep moving forward even when the process feels difficult.Listeners will discover why writing a book is about more than outlining, structure, and craft. It is also about who they become along the way. Whether they are just beginning to write, have stepped away from a book project, or are working toward publication, Mikaela offers encouragement and practical insight for navigating the messy middle of the creative process.In this episode, listeners will learn:Why understanding the difference between a big-idea book and a how-to book can transform the writing process.How to find an authentic writing voice instead of trying to sound more authoritative or profound.Why shame and imposter syndrome often surface when pursuing meaningful creative goals.How to identify unhelpful thoughts, respond with compassion, and build a strategy for moving forward.Why the emotional growth that happens while writing a book can be just as meaningful as the finished manuscript.Writing a book isn't always easy, but the hard moments can be where the most meaningful growth happens. Mikaela reminds aspiring authors that their stories matter, their ideas are worth pursuing, and the uphill climb toward publication can be worth every step.

What if the biggest problem with your book isn’t that you don’t have enough to say, but that you have too much?In this episode of For Women Who Write, Mikaela Mathews sits down with Alix and Emily of Intentional Impact Studio to talk about the fascinating overlap between writing a book and designing a course.Because whether you're writing a book, creating a course, or coaching someone one-on-one, your job isn't simply to give people information. It's to take them somewhere.Alix and Emily break down the principles of learning design and share how to create a clear transformation for your reader or learner—from where they are now to where you want them to be.Together, we talk about:Why being an expert doesn't automatically mean you know how to teach your expertiseHow to start with the transformation instead of starting with chaptersWhy you need to know both where your reader is starting and where they're goingHow to decide what belongs in your book—and what needs to be cutWhy frameworks can be powerful (and when a cute acronym actually gets in the way)How to know if your book or course is trying to tackle too muchWhy exercises and reflection questions should actually contribute to the learningHow quick wins and milestones keep readers moving forwardThe surprising similarities between a book, a course, and a coaching programHow to think about your book as a transformation journey—not just a collection of informationIf you're a coach, consultant, speaker, or expert with a book inside you, this conversation will help you think differently about what it means to teach through your book.Your reader doesn't need everything you know. They need the right things, in the right order, to help them get where they're trying to go.

In this episode of For Women Who Write, certified writing coach, editor, and self-publishing expert Mikaela Mathews breaks down some of the biggest myths surrounding self-publishing. With years of experience helping women write, publish, and grow their books, Mikaela explains why self-publishing is no longer the “lesser” option it was once considered.Mikaela tackles two common misconceptions: that self-publishing will hurt an author’s chances of landing a traditional publishing deal and that self-published authors won’t be taken seriously. She explores how self-publishing can actually open doors to traditional publishing, why readers care more about the quality and impact of a book than who published it, and what authors can do to establish credibility.From writing an excellent, reader-focused book and investing in a professional cover to building word-of-mouth referrals, pursuing bestseller status, and gathering reviews, Mikaela shares practical ways authors can take their work seriously without falling into perfectionism.Whether you’re considering traditional publishing, self-publishing, or simply trying to figure out which path is right for your goals, this episode will help you understand your options and move forward with greater confidence.Interested in learning about the difference in self vs traditional publishing? https://www.buzzsprout.com/2554056/episodes/18169113 Click here for a strategy session: https://mikaelamathews.com/workshop#form-7qox92Hbej

What if the thing you think will restrict your creativity is actually what helps unlock it? In this episode, Mikaela Mathews shares why outlining doesn’t have to mean rigid rules, Roman numerals, or boring middle-school English assignments. Instead, the right structure can give writers the freedom to explore their ideas, go deeper, and make real progress on the book they’ve been thinking about.Mikaela breaks down how having a few boundaries around an idea can actually make the writing process feel less overwhelming. She also shares why free writing and outlining don’t have to compete with each other—they can work together to help writers get their ideas onto the page and then organize them into a book that truly serves the reader.Whether a book idea is still living entirely in someone’s head or there are already thousands of words on the page, this episode offers a fresh perspective on the outlining process. An outline doesn’t have to be a set of rules to follow perfectly—it can simply be a guide that helps turn a big idea into a book.

In this episode of For Women Who Write, Mikaela Mathews sits down with her friend Erika Millard, a business owner, mom of four, host of the Get Comfy with Numbers podcast, and now, Bible study author.Erika’s book started with a simple thought: “Someone should write a book about this.”Then came the realization that maybe she was the one who should write it.Mikaela and Erika talk about what happened from there—the fear of sharing her writing, finding a structure that made sense, getting helpful feedback, and making time to keep going even when writing doesn’t fit neatly into her schedule.Erika also shares what her writing process really looks like. Some seasons, the words come easily. Other times, she’s squeezing in a little work at night or on the weekend. Sometimes she sits down to work on the book and barely writes at all.And that’s okay. The book is still moving forward.In this episode, they talk about:• How Erika knew this was a book she needed to write• What helped her move past the fear of actually starting• How working through her outline with Mikaela gave her direction and confidence• Finding time to write when life is already full• Why a messy first draft is completely normal• How an outline can help stories and ideas start falling into place• Erika’s advice for the woman who keeps thinking, “Maybe I should write this”If you’ve been waiting for the perfect season to write your book, this conversation is a good reminder that the process rarely looks perfect. Sometimes it means writing slowly, finding pockets of time when you can, getting help when you need it, and continuing to take the next step.

What does it actually look like to write a book when you’re raising kids, homeschooling, working, and already have a very full life?In this episode of For Women Who Write, Mikaela sits down with her client and friend Alexis, a therapist and mom of three who, not that long ago, was pretty convinced she wasn’t going to write a book.Now, she’s writing one.Alexis shares what changed for her, how a Strategy Session helped her realize she didn’t just have one possible book idea (she had several), and why completing an Outline Intensive with Mikaela made the writing process feel so much more doable.They also talk about what writing looks like in real life.Some days, Alexis gets an hour of writing done before the rest of her day begins. Other days, she sits in Starbucks for 45 minutes and feels like she has almost nothing to show for it.There are chapters she can’t stop writing.There are chapters she keeps avoiding.And there are plenty of moments when the thoughts creep in: Who am I to write this? Does anyone really need another book about this? What if someone else could say it better?Mikaela and Alexis talk about all of it—the fear, perfectionism, faith, motherhood, finding time to write, and learning when to push through a difficult chapter and when to give it some space.Alexis also shares why having a clear outline has mattered so much. Instead of sitting down during a small pocket of writing time and wondering what she should work on, she knows where the book is going and what belongs inside it.And maybe one of the sweetest parts of the conversation: what started as a book Alexis hoped could someday become part of the legacy she leaves her children is already affecting them. They’re watching their mom write a book—and starting to write stories of their own.If writing a book feels important to you, but you keep wondering how it could possibly fit into your actual life, this conversation will encourage you.

Mikaela is writing a book.And even after years of coaching writers, editing manuscripts, and teaching women how to write their books, the process of writing her own has been much messier than she expected.Her book has changed directions more than once. She’s written a full rough draft she decided not to publish. She resisted outlining. She’s received feedback that made her rethink entire chapters. And she’s still working through the fear that comes with putting her own ideas on the page.In this episode, Mikaela takes listeners behind the scenes of what writing her book actually looks like right now.She shares how the idea has changed over the last couple of years, what her editor recently helped her see in the manuscript, and three lessons that have changed the way she approaches writing:• Why taking longer to write a book doesn’t mean you’re doing it wrong• Why professional, objective feedback matters—even when you know your subject well• Why structure and a strong outline can save you so much frustration during the drafting processMikaela also shares the question she’s asking herself as she works toward publication: Is she slowing down because she’s afraid, or because she’s being wise?If your book has taken longer than expected, your idea keeps changing, or you’re wondering whether you should keep going, this episode will encourage you to stay with the work.Your first idea may not be the final book.Your first outline may not hold.Your first draft will need work.Keep going anyway.You may be closer to the right book than you think.

Marketing your book can feel overwhelming. Do you need thousands of followers? Should you be posting every day? What about Amazon ads? And what happens if your launch doesn’t go as planned?In this episode of For Women Who Write, Mikaela sits down with nonfiction book marketing expert Renee Puvvada, founder of Smokin’ Hot Books®, to talk about what actually helps a self-published book sell—and how your book can become a long-term business asset.Renee knows what it’s like to get it wrong. After failing with four books and losing $20,000, she went on to sell 10,283 copies of a niche nonfiction book in a single year with just 183 Instagram followers. Now, she helps soul-led entrepreneurs turn their self-published books into authority-building, business-growing assets while keeping full rights and royalties.Together, they talk about:Why your ideal reader should shape your marketing strategy from the very beginningThe five steps Renee used to sell 10,283 copies in Year 1 without a massive social media followingWhy you don’t need thousands of followers—or to post every day—to sell booksThe five elements of an outstanding Amazon listing, and why your Amazon page can be just as valuable for your brand as your Instagram or LinkedIn profileHow your title, subtitle, cover, and book positioning can make or break salesWhy beginners often fail on Amazon—and the exact steps to give your book a better chance of succeeding the first time aroundHow to build an advanced reader team and generate early reviewsWhat to do after your book launch to keep sales movingHow James Clear sells a copy of Atomic Habits roughly every 15 seconds—and what authors can learn from his podcast strategyHow to stop overcomplicating book marketing and focus on the strategies that actually move the needleWhy your book shouldn’t just be a product you launch, but a long-term authority and business-building assetIf you’ve been putting off writing or marketing your book because the process feels overwhelming—or you’re worried that your book won’t sell—this episode will give you a simpler, more strategic way to think about publishing and book marketing.Want to learn more from Renee?Visit Smokin’ Hot Books® to learn how to turn your self-published book into an authority-building asset for your business:smokin-hotbooks.comYou can also access Renee’s Substack, where she breaks down how high-level authors like Alex Hormozi and Robert Kiyosaki have succeeded using self-publishing:Smokin’ Hot Books on SubstackSpecial offer for For Women Who Write listeners: Get 6 months of free access to the paid tier of Renee’s Substack—a $40 value—using Mikaela’s special link:Get 6 months freeConnect with Renee:Instagram: @reneepuvvadaInstagram: @smokinhotbooksMore from Renee:Author Success

One of the biggest fears aspiring authors face isn't writing a book—it's writing one that feels like every other book on the shelf.In this episode, Mikaela Mathews explains why so many nonfiction books end up sounding generic and shares a practical approach to creating a book that stands out without trying to reinvent the wheel.Listeners will learn why originality isn't about finding a completely new idea. It's about bringing a fresh perspective to a conversation that's already happening. Using examples from bestselling nonfiction books, Mikaela shows how successful authors develop a clear point of view, strengthen their message, and write books readers remember.In this episode, listeners will discover:Why so many books feel generic—and how to avoid that trapHow to find a unique angle for a topic that's already been written aboutA simple exercise for studying other books to clarify your own messageWhy the strongest books contribute to the conversation instead of repeating itPractical steps for writing a book that reflects your voice and serves your readers wellWhether someone is just beginning to write or refining an existing idea, this episode offers a clear framework for creating a book with confidence—one that earns its place in the marketplace because it brings something only its author can offer.