Fitness Career Mastery Podcast

This episode is going to cause you to question a lot about our industry, and how you’re offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don’t think of that is causing a massive population of people to feel unwelcome and defeated by what you’re offering, rather than the way you hope they feel- inspired and excited to come back again. And I guarantee most of it is flying under your radar.   Things like… how you program your workouts, how you coach your workouts… whether or not offering pre-choreographed classes are the right thing to offer. How you’ve positioned your equipment in the room, and what that equipment is in the first place. Even down to what we define as “fit” or “fitness” in the first place! You’ll learn about why each of those and more might be culprits by listening to this episode today.   What’s so interesting to me is that the biggest concern that we hear fitness business owners talk about is their ability to attract new clients, or get clients to stay longer, and in this episode, you’ll learn that the answer to that may come from the realization that you’ve unconsciously and unintentionally been scaring away a huge potential clientele, simply from adopting too limited a view of what your business can be.   SHOW NOTES: https://www.tashaedwards.com/ https://www.instagram.com/iamtashaedwards/  

Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She’s passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like: 1. Knowing the right way to grow by finding the right relationships with complimentary businesses.  2. Learning from what others do well, and what others don’t do well, and applying that to your business. 3. Setting boundaries... sdpecifically how legal policies and procedures/ client agreements/ terms of service are really just a way of of communicating our feelings in a legal document in a way that protects your energy and peace of mind which is directly linked to the success of your business. 4. Reframing the importance of legal agreements- no matter what size business you run. Why it's vitally important that you don't put your future and fate in the hands of a sketchy google doc. Take yourself seriously as a business owner. 5. We wrap up with our guests's take on the future of fitness   SHOW NOTES: She Vs. World Podcast https://www.daniellesteadblanton.com/  

If you’re a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because #1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and #2, your clients aren’t buying your workouts- they’re making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life.   The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn’t talk about is specifically how to do that.   That’s why we invited back our guest today- so he can teach you how to find that leverage to #1- get more clients and make more money, #2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and #3, how you can start to get others to reach out to you for opportunities.   Of all the episodes we’ve done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show.   LINKS: https://athleticgreens.com/fcm Jude's Story Bank Journal Jude's Newsletter

We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers you have (because your uniqueness is always going to be the thing that brings you the most success- if you lean into it). What comes next is a process of marrying this self-assessment, and what YOU want to give to your clients with what they actually NEED. Press play now to learn what that process looks like.   LINKS: https://www.instagram.com/anthonyjwall_fit/ ACE Pro Compass to Provide Unprecedented Ongoing Career Support to ACE Certified Professionals (acefitness.org) ACE Continuing Education: Workshops and Specialist Programs (acefitness.org) Free Webinars | Fitness Webinars | ACE (acefitness.org)  

The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you?   Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses.    But this interview is different in that she’s not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.   We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.   We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.   LINKS:  https://foreverfriday.co/ https://fitnesscareermastery.com/wellnessliving  

Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share.   If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Chris Gagliardi, the Scientific Education Content Manager with ACE.   LINKS: https://www.acefitness.org/ https://www.acefitness.org/about-ace/ace-mover-method/   https://athleticgreens.com/fcm

Being a good trainer is really about relationship building, but to built strong, meaningful, heartfelt, and impactful relationships (as we all should strive to!) it means we have to play a number of roles really well at the same time.   We have to be a coach, an educator, a motivator, but also a DJ, an MC, and more!   Aside from the difficulty of being able to do all of those things well, it can also be difficult to know WHEN to play each role by reading, watching, and listening to our clients.   And that’s what this conversation is about in the first half of this epic two-episode conversation. Our guest today gives some amazing actionable tips to help you execute each role well, and also be able to tell when each is the most appropriate for what your client needs in that moment.   LINKS: https://www.acefitness.org/ https://www.acefitness.org/about-ace/ace-mover-method/   https://athleticgreens.com/fcm

This episode is a continuation of the conversation Shay had with Staci Alden in our previous episode. If you haven't listened to it, they really break down what it means to be a group fitness manager, and demystify this very important role at any fitness facility.   This week Staci talks about going beyond the numbers and the six things to look for when reviewing instructor performance that can't be found in data points, but are still trackable!   Follow Staci: https://www.youtube.com/c/StaciAlden https://stacialden.com/   Get a year's supply of Vitamin D and 5 travel packs of AG1 when you get a subscription to Athletic Greens: https://athleticgreens.com/fcm

In this episode, we are diving into the role of the group fitness manager, which in almost 300 episodes is a topic that we haven’t really touched on before... and yet it was one of the most vital - albeit mysterious - roles of any club or studio.   We know that if you are a studio owner, you may be performing this role yourself. OR if you’re looking to hire someone to fill this position, where do you even begin? As you’ll quickly learn in this episode, there is no roadmap or playbook for a group fitness manager and the  job can be dense and intense.   But it’s also really dynamic, exciting, and fulfilling and if you’re a fitpro listening to our podcast you might be thinking, what opportunities lie in my future when I don’t want to teach 10-15 classes a week anymore, where can my experience take my career in fitness. If you’ve ever had dreams of becoming a group fitness manager, as Shay once did, this episode is also for you. We break down what the role really entails, the qualities necessary to be successful, tips to stay organized, how to effectively communicate to stakeholders, and ultimately make a really complicated job, seem less complicated while avoiding burnout and feeling fulfilled in what can be an all-consuming role,   Our guest, Staci Alden is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and multi-family international companies to small studios. She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. She is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel.   https://www.youtube.com/c/StaciAlden https://stacialden.com/   Check Out Wellness Living using our link to receive 50% off the regular price of their professional membership for the lifetime of your subscription: https://fitnesscareermastery.com/wellnessliving  

We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don’t do it. We also don’t believe that it’s due to a lack of motivation. We believe it’s because they don’t feel seen.   The decision to purchase fitness classes is so different from the decision to purchase anything else. It’s an emotional decision that causes someone to bring the reality of who they are, or who they believe themselves to be into the light and look at it. Oftentimes that’s really scary and uncomfortable. It often means coming into contact with the limiting beliefs about themselves, and looking at those too. And depending on their preconceived notions about what fitness is, or is about through the media, it’s very difficult for most people to start.   This type of person doesn’t need to be motivated more- told that they can do it, or told they could look a certain way. They need to be met where they are, have their feelings and emotions validated, and made to feel seen.   The best way to accomplish this is through telling a story. A very special type of story. A story that combines a bit of your story, but also includes the story of your ideal client, and how you fit into their life story.   That’s why we’ve invited Jude Charles onto the show, who helps you dig deep to find the compelling story that no one else knows and then leverage storytelling to strategically scale your business by consistently connecting with the right type of clients.    Sign up for Jude's newsletter: https://judecharles.co/newsletter   Book a free Breakthrough Session to uncover your own story: www.fitnesscareermastery.com/breakthrough