Why Hiring a Marketing Company First Was the Wrong Move and What to Do Instead When You Launch Your Practice - Part 1
What happens when you stop taking the lower rate and start setting your own? Dr. Janeeka Benoit is an internal medicine and sports medicine board, based in Murfreesboro, Tennessee, and running a fully telehealth practice called Invessel. She got there by way of locums work, three months at a time away from home, with rates that kept dropping no matter how hard she negotiated.Her fiance asked the obvious question: why not start your own practice? She already did telehealth, so she built hers without a brick and mortar. Today she is licensed in 12 states, though most of her patients come from her own community, and she works with high-achieving women navigating midlife and metabolic health.In this conversation with Dr. Anne Gonzalez, she gets specific about the parts most physicians skip: how to network without a clinic, how to ask for referrals even when you think the answer is no, why she scrapped the copy she paid a marketing company to write, and the mind drama that nearly kept her from launching at all.IN THIS EPISODEHow do you start a telehealth practice without a brick and mortar office?How do you find patients locally when your practice is fully virtual?How do you ask for referrals, and who should you be asking?Why did hiring a marketing company not work, and what did she do instead?How do you handle imposter syndrome when you are starting a practice?What do you actually do with the business cards you collect at networking events?If you're a physician thinking about telehealth, figuring out your messaging, or stuck on who you are to be doing this at all, this conversation is one you'll want to hear.About Dr. Janeeka BenoitDr. Janeeka Benoit is an internal medicine physician and fellowship-trained sports medicine physician in Murfreesboro, Tennessee, and the founder of Invessel, a fully telehealth practice focused on metabolic health for high-achieving women in midlife. The name stands for invest in vessel, meaning your mind, body, and spirit. She graduated in 2021, worked as a locums physician in primary care, sports medicine, and hospitalist medicine, and is licensed in 12 states. She is currently pursuing obesity medicine certification and also does sports medicine telehealth.Website: https://invesselhealth.com/Instagram: https://www.instagram.com/drjaneekabenoit_doFB: https://www.facebook.com/profile.php?id=100071327050707TikTok: https://www.tiktok.com/@drjaneekabenoit_doFull show notes and transcript: https://dpclife.com/post/57-janeeka-benoitĀ Follow the show and join the DPC Life Community: https://dpclife.comDirect Primary Care resources: https://dpclife.com/startENJOY THIS EPISODE?Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.Share with any physician who is working on their messaging or thinking about a practice without a brick and mortar office.Subscribe so you do not miss the next episode.Is your DPC practice reaching its full potential?Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/auditConnect with DPC LifeWebsite: https://dpclife.comInstagram: https://www.instagram.com/dpclife/Facebook: https://www.facebook.com/dpclifeLinkedIn: https://www.linkedin.com/showcase/dpc-life-podcastYouTube: https://youtube.com/@thedpclifepodcastConnect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/Follow the show and join the DPC Life Community: https://dpclife.com
