What Every Dealer Needs to Know About OEM Co-Op (With Sarah McVean Brown)
Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.
From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:
✔️ What Co-Op is (and isn’t)
✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds
✔️ How to plan your campaigns across multiple OEMs
✔️ Why working with an agency might save you and make you money
✔️ What happens when you miss the little details (spoiler: it’s $$$)
🎯 Plus, real stories, expert tips, and a free tracking template.
🎧 Listen in and don’t leave money on the table.
📘 Follow Sarah: https://www.linkedin.com/in/sarahmcvean/
📺 YouTube → https://youtube.com/@dealershipfixit
📘 Free Playbook → https://dealers.motohunt.com
🔗 All Links → https://linktr.ee/dealershipfixit
👤 Follow Jacob Berry → https://linkedin.com/in/jacob-b-berry
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