How to Make Your CRM Work Like Magic – with Heather Deatherage

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn’t)✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you and make you money✔️ What happens when you miss the little details (spoiler: it’s $$$)🎯 Plus, real stories, expert tips, and a free tracking template.🎧 Listen in and don’t leave money on the table.📘 Follow Sarah: https://www.linkedin.com/in/sarahmcvean/📺 YouTube → https://youtube.com/@dealershipfixit📘 Free Playbook → https://dealers.motohunt.com🔗 All Links → https://linktr.ee/dealershipfixit👤 Follow Jacob Berry → https://linkedin.com/in/jacob-b-berry

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again.Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀Subscribe now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• LinkedIn → https://www.linkedin.com/in/heather-deatherage-0220932a4/• More Dealership fiXit resources → https://linktr.ee/dealershipfixit• Free Guide: The Ultimate Used Inventory Playbook → https://dealers.motohunt.com

This episode features longtime fixed operations trainer and powersports leadership coach Kurt von Ahnen — and it’s packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.🎧 If you want a stronger, more efficient dealership culture from the service counter out — hit play now.#DealershipFixit #PowersportsLeadership #ServiceOps #FixedOperations #MotorcycleTraining #CustomerExperienceWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.💡 What you’ll learn:Why most dealership websites rank lower than they shouldHow Google sees your site compared to big marketplacesThe three biggest SEO signals to focus onFree tools you can use to test your site’s performance todayHow to build better listings with photos & descriptionsWhy your content has to be authentic — for both Google and your customerMichael also shares why MotoHunt was built to help dealers break through online clutter and connect with serious buyers.🎧 More episodes → https://dealershipfixit.com 🛠️ Learn more → https://dealers.motohunt.com 📺 Watch more → https://youtube.com/@dealershipfixit 👤 Connect with Jacob → https://linkedin.com/in/jacob-b-berry 🔗 Fixit Hub → https://linktr.ee/dealershipfixit

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the showroom experience, this conversation is packed with real-life advice for improving the retail side of your dealership — especially when walk-in traffic matters more than ever.💡 What you’ll learn:Customer handling strategies that drive repeat businessHow to build retail loyalty without discountingWays to improve the handoff between service and P&AThe psychology of dealership walk-ins — and how to win them overIf you're serious about improving your in-store experience and selling more parts, accessories, and apparel, this is a must-listen.🧠 Learn more about Motohunt's inventory & lead tools → https://dealers.motohunt.com

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts, from offers made to final purchases. They also need to focus on effectively marketing and merchandising both their new and used inventory on their websites to drive more leads and sales.Overall, data, process and technology are critical for dealers to effectively manage their inventory and maximize profitability.Be sure to watch the video to learn more!We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today.In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations.🔑 What You’ll Learn:Why your virtual showroom still isn’t good enoughHow to use mobile tech service to retain customersWhy scheduled shopping experiences beat open house chaosHow to provide “pickup & delivery” that actually worksWhy personalized, digital-first selling is the way forwardThis episode is a playbook for powersports and motorcycle dealers who want to lead with innovation, not react in panic. 🎧 Hit play and share with someone who needs it.#DealershipFixit #MotorcycleMarketing #RetailInnovation #ServiceDept #DigitalDealerModel #JaredBurtWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry.Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount.💡 What You’ll Learn:Why passionate, brand-loyal staff give you an edgeHow to train smarter so you actually stand out from the dealer down the streetWhy it's okay if employees aren’t “lifers” — and how to get the best out of them anywayHow to build a “say yes” mentality and never lose a customer againThe two books every manager and salesperson should readWhether you run a single-line store or a multi-brand powerhouse, there’s something in this episode that’ll make your dealership sharper.🎧 Listen now, and don’t forget to follow for more timeless insights from the best in the business.#DealershipFixit #MotorcycleSales #PowersportsLeadership #CustomerExperience #EmployeeTraining #ProgressivePowersportsListen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Leadership in the Dealership — with Kurt Von Ahnen📍 Dealership fiXit Podcast — Episode ThrowbackLeadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, structure, and clarity.🚦 Whether you're a GM, department lead, or just trying to level up your shop culture — this is 15 minutes of real talk that still hits hard today.🔑 What You'll Learn:Why communication is more than just “messaging”The difference between managing and leadingHow to create culture during crisis (without losing your team)What great dealership leadership actually looks like💬 “People don’t need more policies—they need leadership.”🎧 Tap the link in bio or search Dealership fiXit Podcast on Spotify, Apple, or wherever you listen.#DealershipFixit #Powersports #MotorcycleDealer #LeadershipInCrisis #ServiceDept #ShopCulture #PodcastClip #MotorcycleIndustryWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠