The difference between branding, marketing and sales for small businesses (034)

Send us a textIn this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili’s top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this episode is packed with actionable insights and inspiration. Connect with Kaili: Follow on Instagram: https://www.instagram.com/revealstudio.co/ Check out her website: https://revealstudioco.com What You’ll Hear: 01:38 Kaili's Journey to Copywriting 03:20 The Evolution of Reveal Studio Co. 05:31 The Importance of Curiosity in Business 14:37 Embracing Change and Innovation 25:19 Adapting to Market Needs 27:12 Exploring Sales Psychology and Content Needs 28:23 Launching the AI Copy Buddy 33:32 The Importance of Personal Branding 41:55 Innovative Product Development Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities. Learn how transparency, authenticity, and genuine customer connections will shape your strategy. We'll also explore branding beyond logos, the rise of real user content (RUC), the resurgence of email marketing focused on connection and value, and the priority of authenticity over perfection. Get ready to crush it in 2025 with actionable insights and practical tips!What You'll Hear: 00:00 Welcome and Future Predictions00:55 The Importance of Trust in Marketing05:35 Branding Beyond Logos and Colors10:36 Real User Content Over Influencers12:39 The Resurgence of Email Marketing17:48 Authenticity Over Perfection Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the idea of coaching and has evolved into creating programs based on the Energy Leadership Assessment. For ambitious women founders, I've crafted the 'Energy Leadership Intensive' and 'Ambition Amplified' programs to help transform their approach and take decisive actions towards their goals. This episode is all about empowerment, energy, and setting the stage for success in 2025 and beyond.Check out my NEW website: sashafedunchak.comWhat You'll Hear Inside:00:35 Announcing a New Business Venture01:18 The Birth of a Personal Brand02:16 Journey into Coaching05:28 Energy Leadership Explained13:33 The Power of Energy Leadership Assessment19:42 Introducing New Offers Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textThis episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including mindset, managing energy, tapping into feminine flow, and escaping the hustle culture. Sammy shares powerful practices on gratitude, visualization, and manifesting a life you love, while emphasizing the need for women to prioritize their own pleasure and self-care. This episode is all about empowering yourself to design a life full of joy and success.Connect with Sammy:samanthahearn.cominstagram.com/sammyhearninstagram.com/socialspheregroupWhat You’ll Hear Inside:00:06 Introducing Sammy Hearn: Creative Powerhouse03:01 Sammy's Journey: From Journalism to Creativity07:49 Manifesting Success: Mindset and Energy Practices11:43 Daily Habits for a Positive Mindset17:22 The Power of Consistency in Business and Life21:19 Self-Care and Entrepreneurship26:15 The Power of Writing and Boundaries34:33 Female Empowerment and Pleasure Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textWelcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and the importance of self-care. Tune in if you, too, are needing some relief from pressures, and are wanting to slow down, find relaxation, clarity, and self-compassion amid the year's end hustle. Remember, you're exactly where you need to be, and growth awaits in the new year.What You'll Hear:00:24 Navigating the Holiday Hustle00:50 Personal Reflections and Challenges01:37 Giving Yourself Grace04:12 Looking Forward to the New Year05:41 Final Thoughts and Encouragement Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode, we're thrilled to welcome Morgan Rackley, the multi-talented  Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been featured in top publications like Harper's Bazaar and Elle Magazine. Our conversation dives into Morgan's journey, from starting in her mom's hair salon to becoming a successful skincare expert with a packed clientele. She shares valuable insights about the importance of customer service, asking for opportunities, and setting up your business around your desired lifestyle. This episode is packed with inspiration for beautypreneurs looking to build their business authentically and successfully.Connect with Morgan:Find her on Instagram - @morganrackleyskincareCheck out her website - morganrackley.comWhat You’ll Hear:00:24 Meet Morgan Rackley: A Beauty Industry Pioneer01:42 Morgan's Journey: From Shampoo Girl to Lash Entrepreneur09:27 The ADHD Factor: Managing Multiple Passions18:38 The Power of a Strong 'Why' in Business20:07 Embracing Change and Overcoming Judgment25:11 Building a Successful Skincare Business25:46 The Power of Asking and Ambassadorships29:00 Customer Service and Client Retention31:22 Balancing Business and Lifestyle Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can drastically alter customer perception. Regardless of your business type, your website serves as your digital storefront and should reflect the value and experience you want to provide. Don’t miss my insights on enhancing your digital presence to build trust and improve customer engagement. Tune in to get actionable tips on transforming your website into a key player in your business success.What You’ll Hear:00:21 The Luxury Experience Analogy04:26 Applying the Analogy to Your Business05:04 The Importance of a Digital Storefront07:52 Real-World Example: Luxury Hair Salon Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.Be sure to have a notebook handy as you’ll be guided through selecting an anchor channel, setting quarterly goals, and creating a simple content ecosystem. The episode wraps up with tips for building monthly habits to stay consistent. Tune in for practical, actionable advice on achieving marketing success with clarity, consistency, and commitment.What You’ll Hear Inside: 00:26 Overview of the Marketing Calendar Workshop 02:44 Choosing Your Anchor Channel 05:02 Planning Quarterly Marketing Goals 07:45 Creating a Simple Content Ecosystem 09:26 Committing to the Calendar 12:08 Building Monthly Habits for Consistency 14:40 Final Thoughts and Encouragement Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic realm, combining practices like human design, astrology, meditation, and more. Her journey from aspiring doctor to ballet dancer, and eventually finding her calling in aesthetics and human design, offers rich insights. Together, they discuss the profound impact of understanding one's human design, including Mikaela's creation, the Energetic DNA, and how it helps people align with their true selves. They dive into the importance of self-love, acceptance, and how knowing your design can transform personal and professional life, especially in the beauty, health, and wellness industries. Learn more about Mikaela and the Energetic DNA: Follow her on Instagram: https://www.instagram.com/mikaelamaclean/ Check out her website: https://www.mikaelamaclean.com Use the code SASHA25 for $25 off your own Energetic DNA profile by MikaelaWhat You'll Hear: 01:21 Mikaela's Early Aspirations and Ballet Journey 03:23 Transition to Aesthetics and Spirituality 05:26 Integrating Human Design into Practice 14:24 Empowerment Through Human Design 27:05 Understanding Your Unique Design 28:45 The Journey to Energetic DNA 32:59 The Power of Human Design in Business 38:18 Embracing Your True Self 40:23 The Impact of Energetic DNA Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Powerhaus Media. Sasha discusses the importance of serving her community, balancing multiple business roles, and staying true to her vision despite personal and professional hurdles. She emphasizes the value of collaboration, following intuition, and being adaptable in one's entrepreneurial journey. Stay tuned for an upcoming big announcement in part two!Checkout Daring Haus on Instagram: https://www.instagram.com/daringhaus/Follow Powerhaus Media: https://www.instagram.com/powerhaus.media/What You'll Hear:00:00 Personal Reflections 01:57 Client Shoots and Business Evolution 06:40 Daring Haus: Vision and Services 20:35 PowerhausMedia: A New Venture 39:36 Conclusion and Teaser for Part Two Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media