Countertop Success Podcast

Ready to Get More Countertop Leads? Homeowners are searching differently in 2025—and if your shop isn’t showing up in local and AI-powered results, you’re getting passed over. In this free training, you’ll learn how to show up where it matters most using Local SEO, an optimized Google Business Profile, and simple geo-targeted content that drives calls. We’ll also show you how to run Google and Facebook Ads that work—ads that get seen by ready-to-buy homeowners and send them to landing pages designed to convert.  And once the quote comes in? That’s where the follow-up magic happens. Learn how to use automated CRM tools to turn more quotes into jobs, request reviews on autopilot, and build trust that fuels long-term growth.

AI Is Rewriting SEO—Is Your Shop Keeping Up? Google’s algorithm is changing fast—and countertop shops that aren’t sending strong local signals will fall behind. If your website isn’t generating natural leads, it could be because it lacks the geo-relevance and authority Google now expects. With AI driving search results, it’s no longer just about keywords. It’s about how well your business is connected to your local market online. If your goal is to show up in your service areas and turn searches into jobs, your SEO strategy needs a serious update. In this workshop, I’ll break down the new AI-driven SEO formula and show you how to optimize your site for local visibility and more leads.

In this episode, we sit down with Nathan De Los Santos, owner of Saints Granite, to unpack the real-world lessons he’s learned over the years in the countertop industry. From costly mistakes to game-changing strategies, Nathan shares the dos and don’ts that every shop owner needs to hear. Whether you're just starting out or looking to fine-tune your operations, this episode is packed with honest insights, practical takeaways, and hard-earned wisdom to help you grow a smarter, stronger business.

Courtney Castillo, owner of Bella Stone Countertops, shares his expertise on diversifying your countertop lead flow and improving your sales game in this insightful discussion. Drawing from his experience running a successful countertop shop, Courtney highlights the importance of attracting leads from multiple sources to maintain a steady pipeline, even during slower seasons. He also dives into actionable sales tactics, including how to follow up effectively and close deals with confidence. Whether you're looking to expand your reach or refine your approach to quoting and client communication, Courtney’s practical tips can help take your countertop business to the next level.

Are you finding it challenging to close more countertop projects? We’re here to help! Join us for an exclusive session with special guest Justin Shaw, where he’ll reveal three powerful yet simple keys to improving your team’s performance and accountability. In this insightful talk, Justin will dive into how to keep your sales team focused and on track, which key metrics you should be measuring, and why these factors are essential for driving more successful deals. This is a can’t-miss opportunity to gain expert advice and elevate your countertop sales. Whether you're a seasoned pro or just getting started, these insights will help you take your sales to the next level!

In this episode of the Countertop Success Podcast, we're excited to have Kyle Hunt from Actionflow join us to discuss the Two Major Hurdles for Countertop Shops and How to Overcome Them. Kyle will share his expert insights on addressing these challenges head-on and provide practical solutions that can help you streamline operations and boost profitability. Tune in to learn proven strategies that will elevate your business in the competitive countertop industry!

In this episode of the Countertop Success Podcast, we have the pleasure of speaking with Lauren Butler, the Showroom & Marketing Manager at Accent Countertops. Lauren will be sharing her expertise on how to effectively grow your countertop shop. Tune in to gain valuable insights and strategies to take your business to the next level in the ever-evolving countertop industry.

Is your shop slow right now with fewer countertop projects? It’s the holiday season, the market isn’t great and homeowners are pulling back a bit on spending. You need to map out a strategy for 2024 to keep growing.  In this workshop, I’m going to lay out exactly what you need to increase revenue for your shop in 2024. No fluff but solid strategies you can take away and use for your shop.

In this episode, I talk to Tony DeAscentis about how you can overcome challenges when training your countertop shop employees. Tony is the CEO of Ving and he explains how technology can help the process when it comes to training and safety for your shop. One way to bring technology to your shop machines is by using QR codes for each piece of equipment which is genius! Tune in to find out more.

In this episode, I talk to Ed Young from the FabricatorsCoach.com and he dives into ways to get fab shop employees. He has some very clever ways to find help for your shop. One tip that I love is something you can do while you're at a car wash and you see someone detailing a car... Yep, you'll have to listen to find out!