Comic Shops Lose Money on Every Reboot
New here? Start with the Start Here playlist: https://www.youtube.com/playlist?list=PLQEXyVpo2dRkIn June 2016, Batman's reboot sold 280,360 copies to comic shops, nearly triple what the book was doing before. By issue 11 it was selling below the run it replaced. So why did DC's biggest hit since then not reboot Batman at all? Using the same sales chart three times (Rebirth, One More Day and Absolute), here's what a reset actually buys readers and comic shops, and the one move that has beaten both.Note: Diamond/Comichron figures are estimated orders to shops, not sales to readers. The One More Day / Brand New Day numbers and Absolute Batman #1's ~400K are as reported/estimates and haven't been independently verified.Chapters0:00 Batman's reboot nearly tripled. Then what?0:45 The chart, pass 1: Rebirth's spike and fade2:55 Did Rebirth actually work?3:07 When a reset "works," check what else changed4:36 The chart, pass 2: Spider-Man after One More Day5:55 So does anything work?6:09 The chart, pass 3: Absolute, a new front door8:18 The best case against me9:18 What to watch (readers and retailers)10:09 The verdictSources- Comichron, June 2016: https://www.comichron.com/monthlycomicssales/2016/2016-06.html- Comics Beat, Sep 2016: https://www.comicsbeat.com/dc-comics-month-to-month-sales-september-2016-young-chemical-romance/- ICv2, Rebirth vs. New 52: https://icv2.com/articles/news/view/36391/comparing-dcs-rebirth-new-52- One More Day / Brand New Day (as reported): https://comicbookinvest.com/2017/03/14/a-look-at-amazing-and-superior-spider-mans-numbers/ | https://icv2.com/print/article/12098 | http://sequentiallyspeaking.blogspot.com/2008/08/brand-new-day-day-after.html- Absolute: https://www.thepopverse.com/comics-absolute-batman-1-dc-best-selling-comic-2024 | https://icv2.com/print/article/58667 | https://www.dc.com/blog/2024/11/18/absolute-batman-1-is-2024-s-bestselling-comic-book | https://icv2.com/articles/markets/view/61464/full-year-2025-circana-bookscan-top-20-author-superhero-graphic-novelsMusic: "Clean Soul" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Tags: comic book sales, comic book market, Batman Rebirth, Absolute Batman, One More Day, Brand New Day, Spider-Man, DC Comics, Marvel Comics, comic reboots, comic relaunches, retcons, comic shops, pull list, direct market, BookScan, comic industry analysis, Comical Opinions This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit comicalopinions.substack.com