Why Big Brands Do Dumb Things

Click Here to Get All Podcast Show Notes!What if you could drastically improve your leadership with just a few changes? Sharran reveals five fixable mistakes leaders commonly make and shows you exactly how to correct them for better results and stronger teams!Drawing from his experiences and lessons learned, Sharran covers mistakes like taking all the credit, failing to build a public presence, and not painting a big enough vision for your team. He shares why these issues are often overlooked, how they hinder growth, and actionable steps to correct them. Whether you're leading a team, a company, or yourself, this episode will help you elevate your leadership skills and drive real change in your organization.Ready to fix your leadership mistakes and unlock your full potential? Tune in now to learn how to become the leader you were meant to be!“If you lead by force, all you get is compliance and never commitment.”- Sharran SrivatsaaTimestamps:01:10 - Why leadership mistakes aren’t personality flaws02:00 - How to stop taking all the credit04:20 - The importance of building your voice as a leader05:35 - The power of having a public platform for leadership07:55 - Stretching your vision to inspire your team09:41 - Softening your power to foster collaboration12:18 - Sharpening your edge: Be known for a standout skill15:09 - Recap: 5 Fixable Mistakes Leaders MakeResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program - https://www.highlandprime.com/- Grab Sharran’s 4-Week MBA for Free - <a href="https://sharran.com/4weekmba/" rel="noopener noreferrer"...

Click Here to Get All Podcast Show Notes!What can you learn in just 24 hours? More than you think. In this episode, Sharran takes you behind the scenes on a weekend trip to Las Vegas with his son 13-year-old son, Neal, showing how real business and life lessons can come from unexpected places.&nbsp;From booking flights and hotels to experiencing private jet travel firsthand, Sharran shares insights on leadership, personal growth, and the value of being close to either data or operations.&nbsp;Learn how spending time with loved ones and making simple decisions can teach powerful business lessons. Plus, Sharran shares his insights from conversations with business partners and how to integrate honest feedback into your leadership style.Ready to gain powerful lessons in just 24 hours? Tune in to discover how everyday experiences can lead to extraordinary business insights.“We don't have to take our children on a private plane to Las Vegas and a great concert to make them happy; they just want to eat dumplings with you. That's all they want a lot of times.”- Sharran SrivatsaaTimestamps:02:16 - Teaching responsibility through booking flights and hotels03:41 - The truth behind private travel and the social media illusion06:20 - Pros and cons of buying a private plane, especially for entrepreneurs09:31- Two things you can buy with money11:14 - Insights from real conversations&nbsp;14:45 - Family time, honesty, and their impact on growth17:11 - Leadership lessons from Alex and Leila Hormozi&nbsp;23:13 - Creating authentic content through the "Content Mosaic"26:40 - Recap: Father-Son MBAResources:- Wealth Without Wall Street Podcast - https://www.wealthwithoutwallstreet.com/podcast- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - <a href="https://arcmf.com/"...

Click Here to Get All Podcast Show Notes!Social media is rigged, and the smartest people use it to their advantage. Today, you'll learn how to beat the system with polarizing predictions and hot takes that get results.In this episode, Sharran explains why the social media game is rigged and how you can use it to your advantage. With influencers making bold predictions and controversial statements, he breaks down why confidence–rather than accuracy–wins on social media. Learn how to craft hot takes, navigate polarizing topics, and get more traction with your content.&nbsp;Sharran shares how to balance being first with staying open to change, why you should embrace social media’s power to spark conversation, and why being a media company is the key to monetizing attention. This episode will help you use the rigged game of social media to grow your influence, build your brand, and even turn mistakes into opportunities.Ready to play the social media game the right way? Tune in to discover how to craft your hot takes and win big on social media!“Being a media company is selling attention. And when you take that attention and you do it in a goodwill-oriented way and you could point that attention in the right places and help people, that's when you win.”- Sharran SrivatsaaTimestamps:01:21 - The truth about the rigged social media game01:36 - The selective memory of bold predictions and how it works05:26 - The danger of the digital dogma07:41 - Smart people change their minds10:37 - How to view social media as a tool, not your identity18:35 - The "hot take formula" for generating engagement22:43 - Recap: How to Beat the Rigged Social Media GameResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program - <a href="https://www.highlandprime.com/" rel="noopener noreferrer"...

Click Here to Get All Podcast Show Notes!Generating quality leads can be expensive and time-consuming. But what if you could generate high-quality leads on autopilot without spending a dime? Sharran reveals four game-changing systems that can automate your lead generation and fill your pipeline while you sleep.In this episode, Sharran introduces the $0 Lead Engine, a revolutionary system that uses four strategic methods to generate leads without expensive ads or complicated funnels. He walks through practical, actionable steps anyone can implement, even with a virtual assistant or AI.&nbsp;From leveraging LinkedIn’s Industry Hook to Twitter cold outreach, the episode shows you how to take advantage of existing platforms and tools like AI to automate and scale your lead generation. Learn how to get real-time conversations, engage your target audience, and effortlessly build a steady stream of leads.Are you ready to automate your lead generation and scale your business on autopilot? Tune in to learn how the $0 Lead Engine can help you get leads while you sleep.&nbsp;“If you did one list swap per month for the next year, it will dramatically grow your audience base–you'll be shocked as to what it does.”- Sharran SrivatsaaTimestamps:01:25 - Why consistent lead generation is crucial for business growth02:40 - The LinkedIn industry hook: Using DMs and video outreach06:58 - The Twitter cold outreach engine for real-time leads11:14 - Facebook Marketplace freebie hook: A lead magnet strategy14:00 - The list swap method: Leveraging other businesses’ audiences16:54 - Recap: $0 Lead EngineResources:- ChatGPT - https://chatgpt.com/- Loom - https://www.loom.com/- Vidyard - https://www.vidyard.com/- TweetDeck (now X Pro) - https://pro.x.com/- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - <a href="https://www.highlandprime.com/optin-10k-wisdom"...

Click Here to Get All Podcast Show Notes!Making more money won’t make you free–learning how to leverage it will. In this episode, Sharran shares the Wealth Leverage Formula–the mindset, strategies, and tools you need to break free from the time-for-money trap and build real financial freedom. Tune in to hear him reveal the wealth-building secrets that transformed his financial future.&nbsp;Most people believe financial freedom is about earning more but true wealth comes from ownership, leverage, and compounding. Sharran breaks down the Wealth Leverage Formula, showing you how to shift from being a high-earning worker to an investor, owner, and wealth builder. He covers why passive income isn’t what you think, how to leverage AI and media for scale, and why the world’s wealthiest people play the long game.Do you want to stop trading time for money? Of course you do! Discover the Wealth Leverage Formula and start building true financial freedom today.“The goal is not to make more money. The goal is not to have a big company. The goal is to have money so that you can have your money work for you. That is the ultimate goal.”- Sharran SrivatsaaTimestamps:02:38 - Why more income won’t make you financially free03:44 - The myth of passive income (and what it really is)06:33 - The power of ownership and why salaries won’t make you rich10:51 - Using AI, media, and capital to scale income18:37 - How lazy cash is keeping you broke (and what to do instead)22:06 - Compounding: The real secret to long-term wealth23:08 - How Warren Buffett built enormous wealth24:18 - The importance of playing the long game for financial success28:09 - Why other people make more money than you32:51 - Recap: Wealth Leverage FormulaResources:- Wealth Without Wall Street PIOS - https://go.wealthwithoutwallstreet.com/pios- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - <a href="https://www.highlandprime.com/download-job-of-ceo" rel="noopener noreferrer"...

Click Here to Get All Podcast Show Notes!Everyone chases reviews, but few know how to use them strategically. Sharran reveals the tactical secrets of social proof–how to turn reviews into leads, sales, and authority without spending a dime.In this episode, Sharran breaks down the art and science of social proof. While most businesses collect reviews and hope for the best, the smartest ones leverage them to attract clients, build trust, and close deals.&nbsp;Sharran explains why people trust peer reviews more than ads, how to position your best reviews for maximum impact, and why your competitors' bad reviews are your biggest advantage. This episode offers tactical strategies for turning testimonials into a powerful marketing engine that drives results.Stop letting your reviews collect dust! Tune in to learn how to use social proof to scale your business and close more deals.“A bad review with a great response, as you and I would agree, is better than no review at all.”- Sharran SrivatsaaTimestamps:01:41 - Why people trust reviews more than ads03:01 - The power of real customer language in marketing04:20 - How to position reviews for maximum impact07:43 - Turning your competitor’s bad reviews into your advantage10:13 - How AI can craft high-converting messaging from reviews13:30 - Turning reviews into a sales opportunity15:41 - The best way to respond to negative reviews&nbsp;16:49 - Why 4.5 reviews are better than perfect reviews18:44 - Recap: Social Proof SecretsResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- <a href="https://www.highlandprime.com/" rel="noopener noreferrer"

Click Here to Get All Podcast Show Notes!Most people don’t fail because they’re lazy. They fail because they don’t know what to do next.&nbsp;In this episode, Sharran tackles the biggest problem holding people back: useless advice. Phrases like “just do it” or “stay disciplined” sound great, but they don’t tell you what to do next. That’s where the Action Filter comes in. It's a tactical system that helps you break down advice into steps you can execute immediately. It helps turn vague advice into clear, executable steps that drive results.Sharran walks through real-world examples from Michael Jordan, Marvel, and Steve Jobs to show how elite performers turn plans into results. If you’re tired of motivation without action, this episode will give you the clarity you need to move forward.Stop listening to generic advice. Tune in to learn the Action Filter and execute your biggest goals today!“Execution is what separates winners from wannabes.”- Sharran SrivatsaaTimestamps:01:20 - Why most advice is useless without execution02:20 - The ‘Just Do It’ myth and why motivation isn’t enough04:13 - The power of making your goals public (Marvel’s $29B strategy)07:10 - Why finding the right partner accelerates success (Jobs &amp; Wozniak)09:40 - The escape room mindset: Just focus on the next clue11:39 - The 80/20 rule: Why small shifts create massive results14:52 - How Pixar’s 10-slide rule forces clarity in any project17:23 - Recap: The Action FilterResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's...

Click Here to Get All Podcast Show Notes!Are you wondering how to crack the social media code and stop relying on hope and luck? Sharran reveals four game-changing cheat codes that top creators use to go viral, build authority, and monetize their content effortlessly. He also exposes the biggest mistakes content creators make and how to fix them.&nbsp;Whether you're an entrepreneur, coach, or brand builder, these strategies will help you post smarter, grab attention instantly, and turn followers into revenue. Sharran covers mastering platform selection, storytelling hooks, monetization, and strategic partnerships.&nbsp;If you're tired of creating content that goes unnoticed, this episode will help you play the game at a higher level and finally get the traction you deserve. Stop playing small on social media! Tune in and unlock the four cheat codes to build influence, grow your brand, and start making money from your content!“Social media isn't just about getting likes–it's about turning attention into revenue.”- Sharran SrivatsaaTimestamps:02:20 - The four key elements of social media success03:26 - Why most creators fail (and how to fix it)04:20 - Storytelling secrets to keep viewers hooked06:52 - Monetization: Turning attention into revenue09:08 - Small moves that create massive growth10:54 - The "Avengers Script" for powerful partnershipsResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program - <a href="https://www.highlandprime.com/" rel="noopener noreferrer"...

Click Here to Get All Podcast Show Notes!Forget the politics; just follow the money. In 2025, major policy shifts will result in trillions of dollars flowing into AI, energy, defense, and other areas.In this episode, Sharran breaks down the biggest economic shifts set to unfold during Trump’s presidency and how savvy investors can capitalize on them. He reveals seven investment themes that could shape your financial future.From AI infrastructure and energy deregulation to defense spending and manufacturing, Sharran highlights key sectors poised for massive growth. Sharran shares insights on how these policies create ripple effects across industries and how you can position yourself for financial success.&nbsp;Whether you’re investing, running a business, or simply want to stay ahead of economic trends, this episode is your roadmap to opportunity. If you want to stay ahead while others discuss politics, tune in to discover where the money is moving and how to capitalize on it!“Trump's 2025 presidency is more than just a political shift. It is a roadmap for where the money is moving. That's what we wanna find–from AI to oil, military to manufacturing. Every policy creates these ripple effects, and those ripples are where the smartest investors like you can thrive.”- Sharran SrivatsaaTimestamps:01:27 - How policy shifts create hidden opportunities02:43 - AI’s $500B investment boom03:44 - Energy deregulation and oil’s comeback05:09 - Defense spending and tech-driven warfare06:10 - Tariffs, reshoring, and the supply chain reboot07:27 - Private prisons and the business of deportation08:49 - Tax cuts, stock buybacks, and quick profits10:21 - Wall Street deregulation and financial sector shiftsResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community - https://sharran.com/vip/- <a href="https://arcmf.com/"...

Click Here to Get All Podcast Show Notes!Why do top companies like Sonos, Snapchat, and Apple keep making the same costly mistakes? It’s not a lack of talent or resources—it’s something much deeper.In this episode, Sharran unpacks how some of the biggest brands have fallen victim to avoidable mistakes—and what you can do to ensure your business doesn’t follow the same path. From Sonos' disastrous app update to Snapchat's unpopular redesign and Apple Maps' failed launch, Sharran reveals a recurring pattern that costs companies billions in lost trust, revenue, and reputation. Learn the five critical lessons from these failures and how to apply them to your business for smarter decision-making and long-term success.If you want to avoid billion-dollar mistakes in your business, tune in to learn from the failures of the biggest brands and apply these lessons to your business.“If your product isn’t ready, please don’t ship it—your reputation depends on it.”- Sharran SrivatsaaTimestamps:01:15 - Why even smart companies keep making the same mistakes02:36 - Sonos’ app failure: The update that broke customer trust03:20 - Snapchat’s disastrous redesign and mass user backlash04:01 - Apple Maps: The launch that forced a public apology04:50 - Netflix’s Qwikster debacle and the cost of poor communication05:51 - Five major lessons to avoid these business pitfalls07:22 - Here's a big takeaway from the episodeResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program - <a...