The Sweet Spot Between a Medical and an Aesthetics Practice
In this episode, Dr. Alison Tendler discusses her journey from ophthalmology to aesthetics and how more people are starting to venture into this field. She discusses the growing acceptance of self-care and how the conversation around aesthetics has evolved from introducing Botox to clients to its current level of acceptance. Dr. Tendler stresses the importance of preventive care and the desire to maintain a healthy and youthful appearance. Additionally, she highlights how her ophthalmology and aesthetic practices intersect as people become more conscious of their necks and eyes due to the mask-wearing phenomenon. Finally, Dr. Tendler provides tips on managing employees and patients.
More episodes from "Business of Aesthetics Podcast Show"
What Madonna Looked Like at the Grammys: Lessons from Dr. Jeanine Downie on How to Create Natural-Looking Results
43:12Get ready for an episode that's all about keeping patients fresh-faced and fabulous! We're diving into one of the most buzzed-about topics in the entertainment world - Madonna's jaw-dropping appearance at the Grammy Awards. With fans and critics alike wondering just how she achieved that barely recognizable look, we're bringing in an expert to help us unpack the mysteries. In this episode, we're chatting with board-certified dermatologist and all-around skin guru Dr. Jeanine Downie, who shares her top tips and tricks for achieving natural-looking results. We're talking about everything from the importance of understanding your patient's facial structure to the technicalities of filler injections for both men and women. And it's not just about cosmetic procedures - we're also chatting about skincare technologies and practices that can help keep your patients' skin looking youthful and radiant. From skin-tightening machines to the power of exercise and a healthy diet, we're covering all the bases. Get ready for an episode that's jam-packed with valuable insights and tips that'll keep your patients feeling rejuvenated and stunning!
The Sweet Spot Between a Medical and an Aesthetics Practice
39:26In this episode, Dr. Alison Tendler discusses her journey from ophthalmology to aesthetics and how more people are starting to venture into this field. She discusses the growing acceptance of self-care and how the conversation around aesthetics has evolved from introducing Botox to clients to its current level of acceptance. Dr. Tendler stresses the importance of preventive care and the desire to maintain a healthy and youthful appearance. Additionally, she highlights how her ophthalmology and aesthetic practices intersect as people become more conscious of their necks and eyes due to the mask-wearing phenomenon. Finally, Dr. Tendler provides tips on managing employees and patients.
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Trends and Technology with Dr. Bruce Katz
38:30Welcome to this episode of our podcast, where we explore the latest trends and technology in the field of dermatology. Today, we are joined by a renowned dermatologist, Dr. Bruce Katz. In this episode, we will delve into the latest toxin and filler innovations and how they are changing the landscape of cosmetic dermatology. We will also discuss patient trends and the importance of customizing treatments to meet each patient's unique needs. Dr. Katz will share his insights on technology breakthroughs, including the latest laser treatments and other cutting-edge technologies that are enhancing the patient experience.
Patient Communication: How to Build Trust and Connection Featuring Dr. Dusan Sajic
38:37Building a strong connection with patients is crucial for aesthetic practitioners. Patients often come in with a particular idea of what they want to achieve through aesthetic treatments, but it's important to remember that they may not fully understand the procedures or potential outcomes. Therefore, it's essential to actively listen to their concerns and questions, educate them on the available treatments and potential risks and benefits, and find common ground where you and the patient are comfortable moving forward.
4 Biggest Marketing Mistakes Practices Made in 2022 and How to Learn from them
44:25Having a strong online presence for Aesthetic practices is important. Many of the practices are making mistakes when it comes to their marketing strategy, which is impacting their overall performance and success. In this week’s edition, Naren and Jeff give pointers on correcting those mistakes and maximizing your marketing efforts.
Using Social Media to Differentiate
38:49To make an impact on your patients and reach new ones, you must modify your marketing tactics and pick up new skills. According to Hubspot, companies targeting consumers will prioritize communications on social media first, then email, websites, and blogs. Since social media is constantly transforming and developing, you should concentrate on what you can do on social media and do it well if you want to help differentiate yourself from your competition. Here are a few quick ways you can stand out using social media starting today.
Being Hyper-Focused On What You Are Great At
38:50The path to being a successful surgeon has its own good, bad, and ugly. But if you focus on the end goal and devote yourself to getting there, things can turn out perfectly. In this week’s edition, Dr. Zelken joins us to talk about his journey as a plastic surgeon and share his thoughts on being a facelift surgeon in a highly saturated community. He further shares his opinions on technicalities and procedures. Tune in now!
Creating a Patient Centric Boutique Practice - Using High Touch and Building Strong Relationships
40:25Not everyone should engage in multi-surgeon practices. Working in a larger system occasionally goes against a person's core values. Under these circumstances, the best course of action is to open your own aesthetic practice. In this week’s edition, Dr. Umbareen Mahmood joins us to talk about how she started her own boutique practice and what sets her apart from others in a competitive market like New York City. She also discusses developing relationships with patients and the significance of connecting with them on a personal level.
Building a Multi-Disciplinary Practice in NYC
42:31Building a multi-disciplinary practice in the aesthetic industry can be quite challenging. Multi-disciplinary practices offer a comprehensive choice of procedures including plastic surgery, skin & laser treatments, and other metabolic aesthetics. Furthermore, having supportive care for patients, choosing the right providers and specialists, buying equipment, and handling staff are also essential for the success of any aesthetic practice.