Branded Bull Podcast

Fresh off Lawntrepreneur Academy Live (LAL) 2026, we're going off the cuff to recap the energy, people, conversations, and momentum shaping the green industry. From better systems and smarter tools to the businesses pushing the industry forward, there's a lot to be excited about. We also reflect on connecting with customers and fellow green industry professionals and what it takes to stand out, get found, and win more work heading into winter and the new year.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton explains why Google search ads are oftentimes more impactful than Facebook and Instagram ads. He breaks down the difference between somebody who's interested in what you do, somebody who's actually looking to hire, and how you can get the most out of your marketing dollar when running digital ads.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton unpacks what the Branded Bull team took away from Equip Expo in Louisville and how it shapes the way they serve lawn care and landscaping businesses. He gets into the questions that kept coming up at the booth, what separates the companies that stand out in a crowded market, and why hearing a problem out loud beats reading about it. Adam also looks ahead to two events in November: Lawntrepreneur Academy Live '26 and Granum Break Records in Detroit.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton makes the case for the one email a lot of lawn care and landscaping companies skip — the end-of-season note that goes to the customers you already have. He walks through what belongs in it, who should get it, and why the last week of October is the window. Adam also gets into the research on how much easier it is to sell to somebody who has already written you a check than to go find somebody new. By the end you'll have the structure to send yours this week.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton picks up where last week left off — your categories and service area get you into the results, but reviews are a lot of what decides who actually gets the call. Adam covers what Google says about reviews and local ranking in its own words, why replying to them matters, and the photo specs most lawn care and landscaping businesses never check. This week's challenge: ask ten recent customers for a review and put five real photos on your profile.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton gets into the two settings on your Google Business Profile that decide whether you turn up when somebody searches — your categories and your service area. Adam covers Google's own rule for picking categories, why stuffing your services in there as keywords works against a lawn care and landscaping business, and where winter work actually belongs. This week's challenge: fix your categories, your services and your service area before the first storm.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

On this week's episode, host Adam Fullerton sorts out which numbers are worth your time and which ones you can quit staring at — starting with why your email open rate stopped meaning much back in 2021. He runs through the three things a lawn care and landscaping business should jot down once a month, including the three Google Business Profile numbers that mean somebody actually did something. This week's challenge: pull your last twenty jobs and write down where each one came from.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/   

On this week's episode, host Adam Fullerton explains why your fall emails may never reach the inbox — and why it's less about what you wrote than who you sent it to. He covers the complaint threshold Google publishes in its own sender guidelines, and why a smaller, clean list beats a big one full of strangers for a lawn care and landscaping business. This week's challenge: send your next fall email to customers only. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/   

On this week's episode, host Adam Fullerton walks lawn care and landscaping business owners through the estimates that went quiet, and how to follow up on them without chasing anyone for a month. He shares a Harvard Business Review study that found 23% of more than 2,200 U.S. companies never answered a website inquiry at all, then covers the four things every follow-up needs to do and a quick test to make sure your own contact form reaches you.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/   

Every operation that's been running a few years has a pile of former customers sitting in its invoicing software doing nothing. Most of them didn't leave angry — they moved, cut back, or just drifted. Research out of the Wharton School puts your odds of selling to a lost customer at 20–40%, versus 5–20% for a stranger you'd have to pay to reach.   This episode covers who counts as lapsed, the four things a re-introduction has to do, and the three mistakes that kill it. This week's challenge: pull your lapsed list, pick twenty, reach out today.   Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/