Beyond the Hood with Tractor Zoom

In the first episode of Behind the Deal, Tyler Lowy talks with Michael Rother of Van Wall Equipment about owning every detail of the sale, winning cross-color customers, and selling value instead of price.

Meridian Ag Advisors Chief Ag Economist, Wesley Davis, rejoins Andy Campbell to tackle the dealer and lender questions left over from our fall webinar. They cover corn, interest rates, tariffs, land values, used equipment, and what the 2026 midterm elections could mean for ag in 2027.

Meet Behind the Deal, a new Beyond the Hood series for equipment salespeople. Tyler Lowy joins Andy Campbell to share why he's launching it, what's coming first, and how to get involved. Episodes start in November.

Corn gave back most of its summer rally. The Farm Capital Investment Index hit its lowest reading of 2026. Dealer lots are cleaner, but sales pace is slowing in nearly every category. Andy Campbell breaks down what to watch heading into end-of-year buying season.

Every deal starts with a quote. But quoting is often a dealership's most overlooked bottleneck. In this live Tractor Zoom webinar, Andy Campbell sits down with Bob Ohnemus, Commercial Business Manager at AgRevolution, to talk through how a faster, more consistent quoting process speeds up sales and protects margin.   

Corn just had its best month since April 2021 and was up 15% in August alone, above $5 for the first time since October 2023. But if you're expecting the equipment market to turn on a dime, the data says pump the brakes. Andy Campbell breaks down 4,600 dealer transactions from the Farm Progress Show floor, covering row crop tractor velocity, margin erosion on low-hour units, and why the corn-to-margin correlation isn't as clean as you'd think.

Two CNH equipment dealers in the Midwest, Kathryn Hesebeck of Johnson Tractor and Pat McCrabb of J.J. Nichting, join host Andy Campbell to make the case that the quote isn't paperwork you do after the sale. It is the sale.

Tractor Zoom's Hank Mandsager on where dealerships really stand with AI — and why culture, not technology, is the real bottleneck to getting ready.  

RDO acquires True North. Horizon and Battle River merge in Canada. Zimmerer Kubota joins a larger group in Texas. Three deals in 30 days — and dealer profitability at a five-year low is the math underneath them all. Plus: the tariff cut that isn't moving prices, what 62 dealers named as their top concern, the "purpling" of CNH, and why this is looking like a K-shaped recovery.

Vi by visorPRO COO, John Schmeiser, joins Beyond the Hood to unpack how AI is easing the technician shortage and strengthening dealer service departments.