From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands.
Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders should go all-in on any decision.
Email Christian with design questions: [email protected]
Email Meghan with brand questions: [email protected]
More episodes from "Better Product"
The Rise of Mindfulness Apps with Frank Bach, Lead Product Designer at Headspace
36:36You’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the company’s growth for the last five years. He reflects on how the Headspace brand made mindfulness mainstream, and looks to the horizon for how Headspace will provide users with more support & guidance around mental health.
Establishing Generational Health for Black Families with Tiffany Whitlow, NOWINCLUDED Co-Founder
34:02What do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic problem—one that hopes to build “generational health” for Black families everywhere. As Tiffany explores in this episode, NOWINCLUDED creates real change by serving as a digital community where individuals can share their healthcare stories with industry leaders looking to make more inclusive decisions.
Closing the Gap in Neurological Health Care with Elizabeth Burstein, CEO of Neura Health
32:01When Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of other people with serious neurological conditions, connecting with professionals who could help was a persistent challenge. So she and her partners founded Neura Health, an app that connects patients to neurological health specialists while also empowering them with the education they need to advocate for solutions. In this episode of Better Product, Elizabeth shares Neura’s plan to scale in communities where neurological health solutions are needed most, helping to close a critical gap in access.
Combating the Unspoken Metabolic Health Crisis with David Flinner, Levels Co-Founder
33:32Metabolic health is the foundation of our bodies; it’s what turns the food we eat into the energy we need to live. But despite playing a huge role in our energy levels, athletic performance, and weight loss goals, metabolism remains little explored as a health topic. That’s why David Flinner decided to co-found the glucose monitoring product Levels. With the help of a wearable armband, Levels users get real-time insights on their unique metabolic processes so they can take action. And as David & Christian explore, Levels is using the power of information to help the public see what’s at stake if metabolic health continues to be ignored.
How Aavia Shows ‘Hormones Don’t Discriminate’ with CEO & Co-Founder Aagya Mathur
22:16Aagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hormone health company Aavia as co-founder & CEO. Today Aagya is on a mission to demystify hormone health and birth control. She talks about how Aavia’s brand is working to show that “hormones don’t discriminate.” Like metabolism, hormones affect everyone differently, so they present a unique challenge when creating a product that’s meant to help users maintain balance.
Big Data & 'Enlightenment As A Product' In The Age Of Health Tech
25:44We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time information about their health. Of course, there’s a catch. With more visibility also comes more risk, and product leaders have to consider how their products impact how a person responds to health issues. Christian & Meghan explore these themes and more in our Health Tech series kick-off ahead of episodes featuring the leaders behind innovative health products, including: Aagya Mathur, co-founder & CEO of Aavia, a hormone health brand David Flinner, co-founder of the glucose monitoring app Levels Elizabeth Burstein, CEO & co-founder of the virtual neurology clinic Neura Health that helps users manage chronic headaches and migraines Frank Bach, a lead product designer at the widely popular mindfulness app Headspace
Unpacking Dollar Shave Club’s “No B.S.” D2C Approach with Tsega Dinka
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Boardable’s Krista Martin on Representation & the Future of Non-Profits
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Creating a Frictionless D2C Experience with Liana Herrera, Bottomless
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Staying Curious and Examining the Failures of D2C with Ben Clark, Casper
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