How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
Visit our website for the detailed episode recap with key learnings.
- Recurly — Sarah’s place of work
- Glossier — one of direct-to-consumer pioneers in human marketing
- Slack — an example of human branding in SaaS
- State of Subscriptions: What consumers want
- Connect with Sarah on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
More episodes from "Better Done Than Perfect"
Don't miss an episode of “Better Done Than Perfect” and subscribe to it in the GetPodcast app.
