Better Brand Story with Travis Johansen

Enjoy this episode of the Better Brand Podcast! Part 2 of the 2 part episode: Check out the show notes at www.betterbrandstory.com How do you clarify your goals? Why is goal setting important to storytelling? How do you build a cult following? (example Caribou) Take me back to a moment where you had success with audience interaction? How can brands do audience interaction? Is it just giveaways?

Check out the show notes at www.betterbrandstory.com How do you clarify your goals? Why is goal setting important to storytelling? How do you build a cult following? (example Caribou) Take me back to a moment where you had success with audience interaction? How can brands do audience interaction? Is it just giveaways?

This month's episode is recorded live at Creative Mornings MSP with Rose McGee at MCAD in Minneapolis MN. Visit her website at https://www.sweetpotatocomfortpie.org/ If you are interested in coming to next month's event, tickets are free but they can sell out fast. Just Google "Creative Mornings MSP" or use the link here https://creativemornings.com/cities/msp In case we've never met, I'm Travis Johansen with Provid Films. This episode's music is from the musician  Derek Gust - it's called Burdens. If you are a musician or know a musician who'd like to have a song featured on a future podcast episode - email me - travis (at) providfilms.com This episode's quote is from Tim Ferriss:  "Creativity is an infinite resource. The more you spend, the more you have. "

This month's episode is recorded live at Creative Mornings MSP with Ashley Mary at Paikka in St Paul MN. Follow her at http://ashleymary.com/ If you are interested in coming to next month's event, tickets are free but they can sell out fast. Just Google "Creative Mornings MSP" or use the link here https://creativemornings.com/cities/msp In case we've never met, I'm Travis Johansen with Provid Films.  This episode's music is from a local Minnesota musician Michael Shynes - it's called Through The Fire. If you know an artist who'd like to have a song featured on a future podcast episode - email me - travis (at) providfilms.com This episode's quote is from Seth Godin "The cost of being wrong is less than the cost of doing nothing"

This was a live recording from a presentation by Joe Horton at Creative Mornings Minneapolis - MSP.  CreativeMornings/Minneapolis envisions a united and connected creative community. Every month, they host a free event that gathers to foster these connections. Each event features a speaker from the creative community, plus coffee and breakfast. They gather like-minded people to share inspiration and high-fives. Everyone is creative. Everyone is welcome. Learn more about Creative Mornings Minneapolis at https://creativemornings.com/cities/msp The website for Creative Mornings MSP is here Joe Horton February 22, 8:30am - 10:00am CST. Hosted at Minneapolis Institute of Art Part of a series on Symmetry ABOUT THE SPEAKER Joe Horton is an emcee, director, and co-founder of FIX music collective. As an emcee, Horton is best known for his work with experimental rap groups No Bird Sing and Mixed Blood Majority. Horton’s directorial catalog includes video, theater, concert, and art installation - all employing a signature style that marries ancient thought and forward-thinking aesthetic. Horton has been awarded for both his music and visual work by the Minnesota State Arts Board and Jerome Foundation and was recently named 2019 Artist in Residence for the Minneapolis Institute of Art. He is currently working on a new album produced by Anatomy of Kill the Vultures as well as a large-scale video production called VESSEL. LOCAL PARTNERS Mia inspires wonder with extraordinary exhibitions and one of the finest wide-ranging art collections in the country. From Monet to Matisse, Asian to African, 40,000-year-old artifacts to world-famous masterpieces, the MIA links the past to the present and enables global conversations. Agra Culture Kitchen & Press is a healthy fast-casual restaurant featuring fresh-pressed juices, salads, wraps, fine coffee, detox programs and much more. Angel Bomb is a full-service graphic design and letterpress printing studio dedicated to delivering powerful messages. Our work is measured by its impact and we are committed to holding ourselves and our endeavors to the highest standards. Minny & Paul was founded with a vision to elevate your gift-giving and make it easier to share high-quality local products. Featuring all Minnesota makers and brands in their pre-designed and custom boxes, they aim to make the gifting process thoughtful, easy, charming and with a true taste of home. ADDITIONAL DETAILS What is the event like? CreativeMornings is about community and inspiration. Come for both! Registration will begin at 8:30am, and we’ll have coffee and breakfast ready for you. Coffee time is great for meeting the other CreativeMornings attendees. The talk will start at 9 followed by Q&A. We like giving high-fives. This Month’s Theme: Symmetry This month’s theme is Symmetry, chosen by our Saint Petersburg chapter & illustrated by Anna Fadeeva. Questions? Please let us know if you have other questions about the event: minneapolis [at] creativemornings.com Podcast edited by Travis Johansen - video producer at Provid Films