Sista O'Dell - 12.01.25

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cassandra Lester. Purpose of the Interview The interview introduces Cassandra Lester’s nonprofit Grow Give Prosper and its partnership with Google’s “Grow with Google” initiative. The goal is to provide free career certification scholarships to underserved and economically impacted communities, helping individuals increase earning potential and gain financial literacy. Key Takeaways Mission of Grow Give Prosper Founded in 2023, focused on financial education and empowerment. Aims to help communities grow together, give to each other, and prosper collectively. Google Partnership Offers free career certifications in high-demand fields: Cybersecurity Data Analytics Digital Marketing & E-commerce IT Support Project Management UX Design Certifications are self-paced, online, and typically take 3–6 months. No prior experience required; participants receive a portfolio upon completion. Accessibility Scholarships are free; the only requirement is commitment. Available to anyone in the continental U.S., regardless of education level (GED, college dropout, etc.). Registration via growgiveprosper.org (scroll to Google Career Scholarships). Impact Over 300 scholarships awarded; previously had 500. Designed to level the playing field for those without Ivy League degrees. Certifications can stack (e.g., Project Management + Data Analytics) for greater career potential. Financial Literacy Defined as understanding financial concepts and applying them to daily life. Misconceptions persist—some communities avoid discussing money or undervalue credit scores. Cassandra emphasizes breaking cycles of predatory lending and poor financial habits. Challenges Cultural reluctance to discuss money. Skepticism about legitimacy of programs. Difficulty securing grants as a small nonprofit. Cassandra combats these through grassroots outreach and workshops. Personal Drive Cassandra’s passion stems from seeing financial struggles across all demographics. She actively promotes opportunities through community centers, adult education classes, and social media. Notable Quotes “I want us to grow together so that we can give to each other and then prosper as a collective.” “Google is leveling the playing field—you don’t need an Ivy League education to earn a livable wage.” “The only fee is commitment.” “Financial literacy means you understand the words, you hear the conversation, and it’s not Greek to you.” “You can’t talk about managing finances if you really don’t have anything coming in.” “You don’t want to miss this opportunity to increase your earning potential.” “Once you’re certified, that’s yours for life—you can’t repo a degree or certification.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter. 🎯 Purpose of the Interview To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity. 🧠 Key Takeaways 1. Founders’ Background & Bond Taia and Daphne met as dance moms in Houston, Texas. Their friendship grew through shared experiences at dance competitions. Their cocktail-making hobby evolved into a business idea. 2. Cassie Beverage Origins Inspired by family traditions involving alcohol (moonshine and wine coolers). The brand name “Cassie” is a blend of their last names. Their products include Daphne Limoncello and Daphne Berrycello. 3. Business Launch & Support The idea was sparked during a trip to the Amalfi Coast. Their husbands, both entrepreneurs, helped launch the business and provided initial capital. They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research. 4. Commitment to Quality Their drinks use natural ingredients like fresh lemon juice and cane sugar. They resisted pressure to use cheaper alternatives like concentrates or preservatives. Their goal: create a premium product they’re proud to consume themselves. 5. Challenges in the Liquor Industry High startup costs and tight margins. Strategic decisions around packaging, pricing, and market positioning. Balancing premium quality with affordability for consumers. 6. Academic & Professional Backgrounds Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent. Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom. 7. Empowerment & Representation They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology. Encouraged others to pivot careers and pursue passions regardless of societal expectations. Advocated for creating space at the table when none is offered. 8. Community Impact A caller shared how the interview inspired her to support her daughter’s bartending career. The founders responded with encouragement and emphasized redefining success beyond traditional roles. 💬 Notable Quotes “We found the perfect cocktail—the cure was liquor. A cup of joy.” “We wanted something of quality that we could stand proud of.” “If there’s no room at the table, bring a folding chair.” “Your degrees give you soft skills—you can pivot and do whatever you want.” “We’re winning because we’re doing something we love, even with the struggles.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Gerron Duhon. Purpose of the Interview The conversation aimed to: Highlight the importance of financial literacy for young adults. Share Jerron Duhon’s personal journey from Lake Charles, Louisiana, to Yale University and into holistic financial planning. Promote his book “The Purpose of Paper”, which focuses on building generational wealth and breaking harmful financial habits. Key Takeaways Personal Journey & Identity Shift Jerron used football as a “meal ticket” to escape his hometown, but a concussion ended his athletic career, causing an identity crisis. He pivoted toward financial education and wealth creation, emphasizing long-term planning. Misconceptions About Wealth Many young adults believe wealth comes quickly through gambling, sports betting, or flashy investments. Social media fuels the desire to display wealth rather than build wealth, leading to poor financial decisions. Financial Habits & Framework Jerron introduced his AIMS framework: Awareness: Know your current financial state. Intention: Set clear goals and reverse-engineer steps. Mindset Change: Focus on future self, not old habits. Systems: Automate savings and investments to reduce reliance on willpower. Faith and Finance Connection Principles like self-control, patience, and hope—fruits of the spirit—are essential for financial discipline. “Faith without works is dead” applies to money: belief must be paired with action. Generational Wealth Gerron stresses taking ownership of your financial future rather than leaving the burden to your children. Investing should be strategic and long-term, not like playing the lottery. Practical Advice Start small but consistent (e.g., $150/month). Use modern tools like Robinhood for stock investing. Shift from being a consumer to an owner (invest in companies you use). Notable Quotes “Football was my meal ticket… but I realized I didn’t dream far enough.” “We connect our financial decisions to display wealth instead of to build wealth.” “Faith without works is dead—just like in finances.” “Are you going to be the one that changes your generation, or will you leave that pressure on your children?” “Good advice is timeless.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.