In this episode, Carl shares a conversation that left him wondering whether he’s spent much of his career searching for a mythical “big switch” that would suddenly make everything take off. From marketing strategies to social media and the endless pursuit of the next big thing, he explores how easy it is to get caught up in the promise of a shortcut. Carl reflects on what might happen if we stopped looking for the magic switch and invested our energy in work that compounds slowly over time.
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