Barefoot Business

 Liz sits down with Marty from ADM Creative and Joe from Time Global to rip apart the traditional event RFP and ask what we’d build if we started over. They dig into what belongs in an RFP, what absolutely doesn’t, why chemistry can’t be captured in a spreadsheet, and why transparency around budgets, timelines, decision-makers, and feedback matters so much. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

Liz sits down with Meg from ADM Creative Group, Katie from Nutanix, and Meredith from Exclusive Networks to talk about where AI belongs in events and, just as importantly, where it doesn’t.They dig into real-world ways they’re already using AI, from personalized attendee journeys and faster planning to real-time audience measurement, while asking bigger questions about privacy, authenticity, and creating AI-free spaces.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

Nicole sits down with Lynn and Danna from Worldpay and ADM Creative to rethink the role of the general session. They talk about creating an emotional red thread from the first pre-event communication through the ballroom and beyond, why 45-minute keynotes may have overstayed their welcome, and how the main stage can drive people toward the conversations, connections, and experiences that actually make an event matter. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

 What if your biggest event headache, lead capture, didn’t have to be a headache at all? In this episode of Barefoot Business, Liz talks with Bryce from Popl to unpack how AI is reshaping in-person go-to-market, from ditching outdated badge scanners to turning real conversations into real pipeline. They get into the messy reality of event data, the rise of “in-person GTM” as a category, and the tension between automation and human connection.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

What happens when AI gets smarter… and events get more human? In this episode of Barefoot Business, Liz sits down with Darcy Gabriel from BW Events Tech to explore the tension between automation and authentic connection. They dive into AI copilots, vibe coding, data overload, and the rising pressure on event professionals to do more, faster. But at the core, this conversation is about something bigger: how we design events that prioritize real conversations, psychological safety, and meaningful outcomes in a world obsessed with efficiency.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

 What if every conversation at your event didn’t just happen… but actually worked for you afterward? In this episode of Barefoot Business, Liz sits down with Vamshi of Snapsight to unpack how AI is transforming live event content into actionable insights, shareable moments, and strategic intelligence. From spontaneous think tanks to massive conferences, they dig into how capturing real conversations, not just presentations, can fuel marketing, deepen attendee value, and finally answer the question: what did we actually get out of this event? Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

 What do mimeograph machines, floppy disks, and early HTML have to do with modern event registration? Everything. In this episode of Barefoot Business, Liz and Jill Rasco of Attendee Management trace the evolution of event tech from literal cut-and-paste newspapers to today’s complex, integrated registration ecosystems. They unpack why registration strategy should start with the end in mind, how early decisions shape everything from reporting to attendee experience, and why the real value isn’t the platform, it’s the people who know how to use it. Plus, a few unforgettable onsite horror stories that prove why experience still beats software every time. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

Liz and Marissa unpack designing for real connection, why “be present” beats “network,” how to build white space into agendas, and using micro-retreats, mindful facilitation, and digital wellness to help entrepreneurs align to their North Star.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

 Liz and Steph dive into the messy, honest reality of getting laid off, rebuilding confidence, and turning freelancing into a sustainable, joyful career. They talk boundaries, rest, client juggling, and rediscovering your spark, proof that a sudden stop can launch a better chapter. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/

Liz and Dax get real about event measurement: why attribution is shaky, how to prove behavior change and brand lift, the one survey question that matters, and replacing “dwell time” with right-time throughput, plus honest reporting that wins trust.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/