Ball.Food.Booze.

If you remember Michigan practicing in Rome, Jim Harbaugh handing the Pope a pair of Jordans, or the team laying a wreath at Normandy, JT Rogan was the guy making it happen behind the scenes.As Harbaugh's Director of Communications & Operations, JT handled everything from passports for 100+ players to Eminem's sideline visit. Before that, he was the 5'9" walk-on Harbaugh called "a dime a dozen," and he became an All-American at the University of San Diego anyway.He's also an NIL insider. JT got in on day one, July 1, 2021, when NIL was legal but brand new, with few guardrails and plenty of room for creative freedom. He signed a deal with the University of Arizona for a superfan platform, co-founded All Athlete, and today is executive director of USD's official NIL collective. His take: most of what people call NIL is really pay-for-play.In this episode:🏈 Why you can't say no when Harbaugh calls back with his dad on the line🇮🇹 Spring ball among Mussolini's marble statues, and the day Harbaugh gave the Pope a winged helmet and Jordans🇫🇷 Normandy, a wreath ceremony, and honoring a fallen Navy SEAL friend💰 In NIL on day one: what worked, what didn't, and why most "NIL" is pay-for-play🍸 The Hemingway Bar at the Ritz, and JT's rule for road trips: skip Yelp🌮 48 hours in San Diego, from Rum Jungle and Oscar's to Rocky's and the Beachcomber🥛 The time he served Big Cat expired Fairlife milk on Pardon My TakePlanning a road trip for a game? Find curated Playbooks for where to eat, drink and watch at ballfoodbooze.comChapters00:00 Claude writes JT's intro02:18 Grading the intro02:53 Why JT left Pac-12 Networks for Michigan03:26 MJ, Brady and the "other duties" of Harbaugh's right-hand man04:24 Big Sean, Eminem and game day at the Big House05:11 The blank-stare meme and the IMG spring break trip06:10 Six-hour practices and the satellite camp tour07:24 Why Michigan took spring ball overseas08:53 Custom suits and the swag era11:03 The opera, AS Roma and Italian style14:01 A spring game among Mussolini's statues15:05 Harbaugh gives the Pope a winged helmet and Jordans16:23 Planning a 150-person trip (and Jason Statham-level security)18:46 How do you feed a football team in Italy?20:37 A legal drinking age of 18 and a tight ship22:22 Paris, Normandy and honoring Charlie Keating24:44 Why no program has done it since25:21 The Hemingway Bar at the Ritz and JT's road-trip rule27:44 Hemingway, martinis and A Moveable Feast30:08 Coronado and JT's dad: a real-life ball, food and booze guy32:58 Growing up in Reggie Bush's shadow34:18 How JT landed at USD36:40 Dads in the stands: MGDs, scotch and vodka Gatorade38:18 From not invited to camp to All-American40:18 Playing with Josh Johnson: 43 TDs, 1 INT41:27 Injury, Stanford and the Swiss Army knife media career46:16 Why coaching wasn't for him47:21 How NIL has changed college sports48:14 In NIL on day one: the Arizona superfan platform49:22 Where NIL goes next: Texas Tech, Indiana and roster building50:47 Billionaire boosters and roster funding51:07 NIL vs. pay-for-play53:19 48 hours in San Diego55:16 Top 3 food and booze memories: expired Fairlife milk on PMT56:38 Aruba with his chef dad and a 40th birthday to remember57:57 It's always about the company

Who actually gets paid when your school slaps its logo on an alcohol product? Then: Michelin’s new American South and Texas guides just dropped, and a bunch of these spots are already in our free travel playbooks at Ball. Food. Booze. Travel PlaybooksMichelin American South Guide 2026Michelin Texas Guide 20260:50 Welcome to BFB News1:18 Denver hockey x Breckenridge: a bourbon that says where the money goes2:15 College sports' booze boom: 3 questions3:33 The 4 types of deals, starting with charity bottles4:29 Michigan x Woodson Whiskey5:54 Charles Woodson's $4M NFL stake: why he walked away6:52 Deal type 2: NIL collective bottles7:46 Deal type 3: official sponsors and pouring rights9:06 Deal type 4: brand-led licensed bottles (Evan Williams)9:59 Snapback Sports and the Evan Williams tailgate tour11:22 Learfield: the company behind almost every deal12:43 Game Day Vodka and Learfield's spirits playbook15:06 Private equity buys Learfield16:27 Game Day Vodka goes bankrupt17:46 The slow burn that works: Marquette and Cincy Light18:14 Who actually benefits?20:57 Hard numbers: $7.5M in bottles vs. $8.6M from two stadiums22:42 Why doesn't every school do this?24:08 Most students are under 21 + Georgia's turnaround25:15 Athlete ad bans and state liquor laws26:10 Channel conflict: Wyoming vs. Learfield27:00 Wrap-up + free BFB playbooks28:24 Michelin Guide American South, 2nd edition29:06 Why a sports pod is talking Michelin30:28 Stars, Bibs and Recommended, explained31:24 The South's new stars32:14 College-town Bib picks: Oxford, Knoxville, the Triangle33:08 Michelin Texas: Austin's lineup34:44 Your turn: best game-weekend meal? + sign-off

In this trailer, Erik Anderson introduces his podcast 'Ball Food Booze', which combines travel, sports, food and beverage as the foundation for conversations, news, and anecdotes about these three things that provide so much joy to sport degenerates like himself,