Episode 2128 - Cupcakin' Bake Shop: Bay Area to Buckhead Success
Lila Owens, the founder of Cupcakin' Bake Shop, joined The Ash Said It Show for an exclusive interview, detailing her journey from a home-based business to a successful bi-coastal brand. Expansion, Innovation, and Community * Bay Area to Buckhead: Lila discussed the strategic decision to choose Buckhead for her second Atlanta location, offering insights into how the burgeoning Atlanta dessert scene compares to the established California market. * The Art of Flavor: We explored Cupcakin's commitment to innovation, focusing on the creative process behind developing their beloved "Flavor of the Month" and the new Custom Cake Program. * Beyond Cupcakes: Lila highlighted how the brand has evolved past its name, utilizing offerings like custom cakes, cookies, and viral cupcake bouquets to serve broader community needs that traditional cupcakes alone couldn't meet. * Finding the Niche: She confirmed that Cupcakin' stands out in the competitive market due to its focus on sustainable ingredients and an inclusive menu that proudly features high-quality vegan and gluten-free options. Success and the Entrepreneurial Mindset * Award-Winning Start: The conversation covered the significance of winning "Best Dessert" at Grand Tasting Buckhead, especially as a newer business in the area, calling it a major validation for the team. * Advice for Founders: As a seasoned female founder, Lila shared the most valuable lesson she's learned since launching in 2007, offering compelling advice for aspiring entrepreneurs on building and scaling a successful brand. This episode is a must-listen for anyone interested in food entrepreneurship, luxury baking, and the power of a strong business vision. Web: https://cupcakinbakeshop.com/ Cupcakin’ Bake Shop — Gourmet Cupcakes Made Fresh Daily Cupcakin’ Bake Shop is a top-rated bakery specializing in handcrafted gourmet cupcakes made from scratch with premium ingredients. As a woman-owned business with locations in the Bay Area and metro Atlanta, we’re proud to deliver fresh, flavorful desserts that elevate every occasion. Our menu features best-selling classics like Red Velvet and Chocolate Salted Caramel, alongside seasonal favorites such as Strawberry Lemonade, Maple Bacon, and Lemon Lavender. Every cupcake is baked fresh daily and frosted to perfection, making Cupcakin’ the go-to destination for weddings, birthdays, corporate events, and everyday indulgence. Known for our commitment to quality, creativity, and community, Cupcakin’ Bake Shop has earned a loyal following and rave reviews across Yelp, Google, and social media. Whether you're searching for custom cupcake catering, vegan dessert options, or a local bakery near you, Cupcakin’ delivers sweetness that stands out. ✨ Discover why Cupcakin’ Bake Shop is one of the best cupcake bakeries in California and Georgia — where every bite is a celebration. 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