Host-Read Ads 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read
4/25/2024
0:00
2:17
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Host: Lisa Laporte
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