Today's guest is Daniel Brady, CEO at Orita. Founded in 2023, Orita’s platform gets your email list in the best shape possible. They delete junk or spam accounts from your list completely, remove duplicate IDs, suppress unengaged contacts and reactivate folks when they’re ready to buy. Orita's technology accounts for how customers interact with your specific brand, and suppresses or activates contacts based on when they’re most likely to make a purchase. Orita helps brands save more than 25% on their email marketing.
Daniel has worked with CEOs, CTOs and other leaders to build e-commerce companies. Before studying artificial neural networks, he studied biological ones. Daniel got his undergraduate degree at University of California, Berkeley and received his PhD in Neurobiology from Harvard University. He also completed a Postdoctoral Fellowship at the University of California in San Francisco and did some work at the Icahn School of Medicine at Mount Sinai. At all these institutions, he focused on how early life experience shapes the way the brain processes information.
In this episode, Daniel discusses:
From neuroscience, leading data teams to co-founding Orita,
Optimizing customer engagement using proprietary data and automation,
Enhancing email deliverability using machine learning and data insights,
An overview of the team’s focus on diverse machine learning solutions,
Use Case: Doubling Birthdate's click rates and improving Klaviyo score,
How Orita enhances revenue growth through content optimization across channels
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