age

age, the podcast from 40 Hearts. Ep. 26: Cyborgs, Augmentation & The Fear We're Upgrading. The trash can said cyborgs, and this week there was no guest in the fourth chair to blame it on. Reggie Tidwell, Tim Scroggs and Mary Greene, on their own for once, start on Universal Soldier and Black Mirror and end up on what actually makes a person reach for the upgrade. In this episode: ■ What does a birth-control implant have to do with feeling like a cyborg? ■ How do you get from full-size machetes at eight to an AirTag in your daughter's backpack? ■ Would you take nanobots for your knees? For your dad's? ■ What's the version of riding a horse rather than building a car? ■ Why would a knee need a firmware update, and a subscription? ■ Would you want every memory you've ever had back, in perfect detail? ■ What happens when your co-host says every conversation with you ends the same way? Two of them want the upgrade. One of them wants to know why. Somebody brought frozen grapes. Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Produced by Tim Scroggs. Live production by Ricardo Tejeda. Editing by Emily Parks. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. One trash can and no notes. Chapters 00:00:00 Favorite parts 00:01:00 Welcome, just the three of us 00:03:27 Pulling cyborgs from the trash can 00:04:02 Black Mirror and the robot dogs 00:04:39 Universal Soldier 00:05:07 The implant in Mary's arm 00:06:35 Living with something inside you 00:07:46 Kids who don't fear implants 00:09:08 Machetes in the Georgia woods 00:10:43 AirTags on kids 00:11:25 A pouch for the AirTag 00:12:30 Who decides about a kid's body 00:13:47 Glasses, and how close we already are 00:14:16 The memory implant 00:16:31 The memory that came back 00:19:42 Hacking your own chemistry 00:20:28 Cyborgs as the next skill 00:22:09 Nanobots, Neuralink, and healing 00:23:03 When is enough enough? 00:24:48 Just because you can, should you? 00:25:24 Reggie's dad 00:26:21 How certain do you have to be? 00:27:29 A horse, not an automobile 00:28:42 Touch and co-regulation 00:29:59 Touch, and how he was raised 00:30:59 Touch after COVID 00:33:31 Where does it end? 00:34:19 Winning alone 00:36:08 Robo-dogs on a Tuesday 00:36:32 How fast it's all changing 00:37:23 Kids and screens 00:38:48 Every corporation is selling you something 00:39:31 None of us need any of it 00:40:20 The kid without a phone 00:41:27 Overparenting 00:42:14 Ageing as a disease 00:43:35 Phones that lose their value 00:44:22 Too much car 00:45:39 The iArm 18 00:46:34 Vision, and Sunday's guitar 00:48:31 The placebo effect 00:50:46 The electron that takes every path 00:51:22 The more you know 00:52:42 A mountain that keeps growing 00:53:28 The island and the shoreline 00:54:17 Using 10% of the software 00:55:04 Trust at an all-time low 00:56:40 Data for proving, data for wondering 00:57:39 What a cyborg company looks like 00:58:35 The early adopter 00:59:41 Memories we'd rather lock away 01:00:44 Handing it all to AI 01:01:48 What a human brings 01:02:43 Every conversation with Tim 01:03:38 Fear is the center 01:04:57 Trust, or fear 01:05:33 Cain and Abel 01:08:26 Still sitting with fear 01:09:07 Things made by humanity, and frozen grapes 01:10:38 Take the empty fourth chair 01:11:26 Credits

age, the podcast from 40 Hearts. Ep. 25: Stoicism, Art & The Peace We're Practicing. The trash can said stoicism. A former guest left it there with five quotes from Seneca, Marcus Aurelius and Epictetus written underneath, and the room admitted it wasn't sure how to pronounce half of them. Reggie Tidwell, Tim Scroggs, Mary Greene and guest DeWayne Barton of Hood Huggers International start on art as therapy and end up on who actually gets to lose their cool. ■ What does a YouTube rabbit hole do to an ancient philosophy? ■ How did one word end a first date's composure? ■ What does a great blue heron know about staying calm? ■ Why does a Black man matching the room's volume get asked why he's yelling? ■ How do you eat at a table set in front of your enemies? ■ Who saves the person who spends his life saving the hood? ■ Why make art out of what everyone else threw away? It does not resolve. None of them claims to have mastered it. Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow DeWayne: https://hoodhuggers.com/ More from DeWayne: Peace Gardens & Market https://www.urbanpeacegardens.org/ Blue Note Junction https://bluenotejunction.com/ The CAP Playbook https://www.amazon.com/dp/B0CFX6BMCB Produced by Tim Scroggs. Live production by Ricardo Tejeda. Editing by Emily Parks. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. One trash can and no notes. Chapters 00:00:00 Favorite parts 00:01:12 Welcome, and DeWayne Barton 00:02:25 Obsessed with art 00:05:39 The speed of human 00:07:17 Pulling stoicism from the trash can 00:09:46 Red-pilled into Stoicism 00:11:37 Zooming out on your own life 00:13:23 The guy in the back of your head 00:14:53 The stork 00:15:36 A first date with a Stoic 00:19:40 Great blue herons 00:22:03 Shelf life 00:23:43 Churchill's bath 00:24:13 Mary on the flood 00:26:10 Art, anger and the mall 00:32:00 Art is your medicine 00:32:57 Pulled over on the highway 00:35:20 The roller coaster 00:36:32 More stoic than any of us 00:37:32 Tablets and meltdowns 00:40:57 Why are you yelling? 00:42:02 The one who holds it together 00:44:32 A table in the presence of enemies 00:46:29 Tim's second child 00:48:56 Spilled milk and a broken projector 00:52:55 Eating with enemies and friends 00:55:52 Stoicism and authenticity 01:00:35 Did you pick this life? 01:01:22 Peace inside you 01:02:15 Mask or armor 01:03:11 The human condition is reactive 01:04:10 Do you know who you are? 01:05:53 Save the hood 01:07:10 What It Takes to Heal 01:08:11 Art out of trash 01:09:42 Free will 01:11:55 Who decides what's trash 01:14:24 The military and the ocean 01:15:53 Brands, Goodwill and Depop 01:19:35 Wrapping up 01:21:04 Credits

age, the podcast from 40 Hearts. Ep. 24: Government, Theater & The Fights We Don't Finish. The trash can said government. The room had joked that politics and religion were the two topics it avoids, and then spent an hour and a half on one of them. Reggie Tidwell, Tim Scroggs, Mary Greene and guest Anthony Abraira start from the idea that government is a show put on over deals already made, and end up somewhere nobody planned: arguing about how a marriage survives a fight. In it: ■ Is government a performance staged over decisions made somewhere else? ■ What does a 25 year marriage know about running a country? ■ Why do the people who care about the work so often lose the pitch? ■ Is critical thinking the fix, or can it carry two careful people further apart? ■ Can a country this size share one vision, and would you want it to? ■ What does Mary want from a leader, and why does it surprise her? ■ Where do our enemies come from? It does not resolve. Tim and Anthony are still at it. Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Anthony: https://www.linkedin.com/in/anthonyabraira/ Produced by Tim Scroggs. Live production by Ricardo Tejeda. Editing by Emily Parks. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. One trash can and no notes. Chapters 00:00:00 Favorite parts 00:01:31 Welcome to the couch 00:03:30 What are you obsessed with right now 00:07:19 The topic: government 00:08:39 Government as theater over the real deals 00:09:51 Did theater start in the law schools 00:10:41 If you support it, do you know the argument 00:12:24 Why our arguments never finish 00:13:07 Twenty five years of fighting well 00:14:08 Governing yourself first 00:14:58 Was America built for self governance 00:18:02 A script for your character every morning 00:19:20 Do you want a fully authentic doctor 00:21:41 The HR voice 00:23:04 Trump and the facade 00:26:29 The country as a brand 00:28:31 The founders, the dream and wanting strength 00:29:48 Who polices the seas 00:31:51 Who wins government work 00:34:23 Mary, the salesperson in the room 00:37:25 AI and the value of an hour 00:38:45 Your AI intern 00:41:01 How language models actually work 00:45:49 Are we all just regurgitating 00:48:27 Can a country share one vision 00:49:44 The one lesson nobody taught us 00:53:16 Nobody starts from neutral 00:56:09 The alternative is relationship 00:57:32 Holistic versus logical thinking 00:59:10 Truth and vision are not the same thing 01:00:44 Cells, bodies and cancer 01:03:33 Adam Smith's warning 01:06:32 Death is a throttle 01:07:55 Government and shared belief 01:09:33 Mary's four things 01:13:21 The vision of a body is to live 01:13:43 A conversation about suicide 01:14:54 Villains and origin stories 01:16:15 Gatekeepers, reach and Shinola 01:17:00 Where Mary gets hopeful 01:19:44 Leisure is the greatest revenge 01:20:57 Bringing both head and heart 01:22:07 Most acting is stuck in vaudeville 01:23:32 Anthony's play 01:25:59 Theater as a way inside someone's head 01:27:37 What if you could feel your enemy's thoughts 01:28:43 The right to be offended 01:29:49 Certainty and bad actors 01:30:41 Government at every scale 01:31:19 My own worst enemy 01:31:53 Muscles against gravity 01:33:21 We're here to play 01:35:07 Cooperative games and I am here 01:36:29 Credits

age, the podcast from 40 Hearts. One trash can, one word. No idea where it goes. This week the word was ALWAYS ON. It started with vintage headphones from Japan and an electric bill that lists everything in the house that never turns off. An hour later the room was asking whether the problem was ever the phone, or how much we care. Mary Greene, Reggie Tidwell and Tim Scroggs, with Nicole Thiel. In it: What a therapist asked about a laptop that never quite closes An AI that works all night, and the person who wakes up tired anyway What a 55-year-old still fears about burnout A message for anyone under 30 who is tired of being told what's wrong with them The power of forgetting, in a world where nothing gets forgotten Can one typo break a brand? Does anyone get paid to care? A new motto for 40 Hearts that can be read two ways Tim is still arguing with his own advice when Mary wraps it up. This is also Will Canady's last episode with us. He edited it, and you'll hear the room say goodbye near the end. Thank you, Will. Presented by 40 Hearts. Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: Nicole Thiel Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Nicole: https://www.linkedin.com/in/nicole-thiel-5737338b/ Produced by Tim Scroggs. Edited by Will Canady. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Favorite parts 00:00:45 Meet Nicole Thiel, and headphones from Japan 00:05:02 Headphones and the end of the family record player 00:06:42 Uta Hagen's case against headphones 00:08:18 Out of the trash can: always on 00:09:23 Everyone can reach you, all the time 00:10:46 A night out without a phone 00:11:35 The electric bill for things that never turn off 00:12:16 Electricity, the first always-on 00:12:55 The AI that works all night 00:13:55 A therapist and a laptop left open 00:15:32 The crash that set Reggie free 00:18:27 Tab mania and a summit that keeps moving 00:18:58 The 24-hour news cycle 00:20:40 Small tasks after dinner 00:22:28 Burnout, from the 55-year-old 00:24:16 One phone, one conversation 00:26:33 Why a late reply feels like an insult 00:28:00 Focus modes and blocked texts 00:28:38 Leaving work unfinished on purpose 00:31:11 What if your brain can't stop? 00:33:11 The power of forgetting 00:35:41 "The time's gonna pass anyway" 00:36:19 Forgetting as protection 00:38:24 To anyone under 30 00:40:07 A minister's family, always on in the '80s 00:40:55 Paleolithic emotions, godlike technology 00:42:00 Ritual and small assignments 00:43:38 Trusting you'll have what you need 00:47:40 Bombed streets, Helene and neighbors 00:49:07 Do you have to know your neighbors? 00:49:53 Texts after hours 00:50:52 Working from the bath 00:52:45 The only designer at work 00:54:25 The night before a big day 00:55:38 The design cop 00:56:07 Nobody reads the brand guide 00:57:35 Brand lives in a body 00:58:25 Who gave them Canva? 01:00:24 A brand that shaky 01:00:39 Only as good as the last thing you made 01:02:45 Fonts as logos 01:05:37 A brand for nerds 01:07:08 Paid to get projects 01:09:30 Does anyone get paid to care? 01:10:07 "If I could just not care" 01:10:43 We could care less 01:11:33 Not the clog 01:13:08 Is there a job that pays you to care? 01:14:21 Close the laptop 01:14:36 Future Tim 01:15:20 Goodbye to Will 01:20:12 Why we do it the weird way 01:22:16 Credits 01:22:41 Before the show: the warm-up

age, the podcast from 40 Hearts. One trash can, one word. No idea where it goes. This week the word was IDOLS. It started on American Idol and a five-year-old who says Moana is a chief, not a princess. An hour later, three people who build brands for a living were calling their own job idol-making, and arguing about whether being original is an idol too. Reggie Tidwell, Tim Scroggs and Mary Greene, with Linsey Gray, fine artist and designer at Linsey Gray Creative. In it: ■ Can you be close to someone you've put on a pedestal? ■ What a kid raised on "no other gods before me" did with that rule ■ What brands and idols have in common, according to the people who make them ■ The moment Linsey finally let herself be called an artist ■ Seth Godin's case against authenticity, and who in the room bought it ■ An ice cream lawsuit, and whether anyone can own a color ■ Why artists mostly don't sue each other ■ The cheesy worship song one of us wrote after giving up on being original Tim and Mary are still arguing about originality when Reggie wraps it up. — Presented by 40 Hearts. Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: Linsey Gray Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Linsey: • LinkedIn - https://www.linkedin.com/in/linsey-puckett/ • Instagram - https://www.instagram.com/linseygraycreative/ • See Linsey's work: https://www.linseygray.com/ Produced by Tim Scroggs. Edited by Will Canady. age the podcast is edited and engineered by Will Canady. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Favorite parts 00:01:33 Meet Linsey Gray, and getting enough sleep 00:04:36 Out of the trash can: idols 00:04:48 American Idol, and who it forgot 00:06:55 The idols our kids have 00:08:38 Moana is a chief, not a princess 00:10:34 Reading We Are Gods, and everyday idols 00:12:29 Raised not to put anything on a pedestal 00:14:40 Idols keep us stuck 00:16:15 Moses and the serpent on a stick 00:17:41 Jesus, politics and the people in the middle 00:20:16 Idol or role model? 00:21:36 Castle in the Sky, watched again 00:23:33 Putting a partner on a pedestal 00:25:28 You can't be close to an idol 00:26:54 Brands are idols 00:27:37 From brand designer to fine artist 00:29:51 "She's an artist" 00:31:36 Making her own charcoal 00:32:37 Is authenticity a problem? Seth Godin's case 00:34:36 Authenticity as an excuse 00:35:00 What breaks an idol? 00:36:13 Changing careers in public 00:38:41 A haircut and permission to evolve 00:40:14 The ice cream lawsuit 00:43:11 Unique is only first to market 00:44:51 Can you own a color? 00:46:00 Nobody can copy MrBeast 00:46:35 Maker's marks 00:49:21 If they can be stolen, were they your customer? 00:50:09 It matters how it lives 00:51:04 The mark she almost threw away 00:51:46 Commissions instead of client work 00:52:40 The dark room and the lit room 00:54:40 When your idea already exists 00:56:33 Who can afford to protect a brand? 00:58:36 Is there room for everybody? 00:59:51 Trillion-dollar companies 01:01:27 A market without room 01:03:01 What if somebody copied you? 01:05:48 So sue me 01:06:00 Why artists don't sue each other 01:07:42 The race to get there first 01:09:31 First doesn't matter if nobody cares 01:11:02 Have we idolized being original? 01:12:14 Originality as an expression of the divine 01:13:24 The cheesy worship song 01:15:28 Copying as practice 01:16:25 The songs in Mom's drawer 01:16:40 Thanks, and a goodbye to Will

age, the podcast from 40 Hearts. One trash can, one word. No idea where it goes. This week the word was SEXUAL ORIENTATION. Ninety minutes later they had worked out that none of them learned who it's okay to love from a label, and the host with the least to confess had asked the most questions. Reggie Tidwell, Tim Scroggs and Mary Greene, with Hannah Cole, founder of Sunlight Tax and author of Taxes for Humans. In it: Why your orientation is nobody's business unless someone wants a date, and who the asking is really for The sentence a father said when his son came out, and what it did to the family A college friend, a campfire, and what happens to discomfort when you love someone The head nod one of us does in hardware stores, and why he does it Whether a man can widen his voice without everyone reading something into it Can a straight guy ruin a room just by walking into it? What drag brunches are asking bachelorette parties to do Why the kids in our lives already seem to have the answer Nobody settles it. That is fairly standard here. Presented by 40 Hearts. Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: Hannah Cole Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Hannah: https://www.linkedin.com/in/hannah-cole-3775561/ Produced by Tim Scroggs. Edited by Will Canady. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Favorite parts 00:00:59 Meet Hannah Cole and Taxes for Humans 00:05:31 Out of the trash can: sexual orientation 00:06:11 Should this still be a hot topic? 00:08:04 The most boring orientation in the room 00:09:50 Bi or pan, and labels that move 00:11:08 Nobody's business unless you want a date 00:12:26 An era for the label 00:14:16 Can you see it? Signals and wedding rings 00:16:34 You like who you like 00:19:45 Hannah, and compulsory heterosexuality 00:25:04 The world needs to get over itself 00:26:53 Can you understand what you've never felt? 00:27:08 The college friend who changed Reggie's mind 00:28:49 Understanding comes through intimacy 00:32:35 Hannah's brother, her father and the script 00:35:48 Parenting without the script 00:37:56 Bringing it back to business: brands and Pride 00:41:03 Branding as a container 00:43:20 Does sexual orientation have a vibe? 00:46:31 You have to signal 00:48:04 Signaling safety: the hardware store 00:51:39 Gay voice and the range men keep 00:55:45 Would widening his voice signal something? 00:59:20 Gender, transition and what orientation means 01:01:24 We're all on the spectrum 01:03:22 Who they always were 01:04:31 Get everybody to a baseline 01:06:46 Religion at the root 01:10:17 Asheville's new lesbian bar, and branding a space 01:13:57 Who's welcome and who's not 01:14:29 The women-only club 01:16:18 Drag brunches and bachelorette parties 01:20:47 Can a straight guy be an offensive presence? 01:23:17 Learning a culture you'll never fully get 01:25:16 Reconsider "I'm not welcome here" 01:27:45 Our kids are teaching us

age, the podcast from 40 Hearts. One trash can, one word. No idea where it goes. This week the word was ANONYMITY. An hour in, nobody was asking whether you should be allowed to hide anymore. The question was who gets to decide when a company has done enough good to stop being watched, and the room did not agree on the answer. Reggie Tidwell, Tim Scroggs and Mary Greene, with Craig McAnsh, founder of Native Marketing, who had the McDonald's story ready before the question was finished. In it: ■ A gas truck that shows up in the night and fills your car, and everything you hand over to make it happen ■ A traffic stop, a father's badge, and why a speed camera might be the fairer judge ■ A flower bought for a funeral and where it came from ■ Why a half-truth might be worse than a lie, according to people who sell stories for a living ■ Two buckets, a trust bank, and the two-word question that took both apart ■ A hammer sold to the same man twice ■ A sanitation grade on the door, but for how honest a company is ■ The founders who published anonymously, and the people who wanted their names We did not settle it. The trash can never asks whether we will. Presented by 40 Hearts. Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: Craig McAnsh Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Craig: https://www.linkedin.com/in/thebigidea/ Produced by Tim Scroggs. Edited and engineered by Will Canady. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Our favorite parts of the episode 00:00:47 Johnny Bravo, and twenty episodes in 00:02:17 Welcome, Craig 00:04:16 The magic trash can 00:05:34 The word is Anonymity 00:06:30 Pros and cons, and Craig's whole answer 00:07:47 Sam Altman's eye scanner and proving you're human 00:10:22 Flock cameras, and a cop who used them illegally 00:12:04 Mary's dad's badge and the traffic camera 00:13:10 The camera ticket in the mail, and who it can't profile 00:14:10 Crypto, ID, and money nobody can trace 00:17:08 Experiential marketing and the Walmart that knows you 00:18:30 The gas truck that comes at night, and Craig's dad on the ATM 00:20:13 When data gets weaponized: the grocery card 00:22:11 Target knew first, and the ad that followed Reggie home 00:25:42 Know the game you're playing 00:27:27 Zero anonymity in the old world, and the relief of New York 00:31:00 Off the grid, and the Tool Library that wants your name 00:32:03 Was the community worth the cost of being seen? 00:33:02 The flower you bought for a funeral 00:34:00 Trust, child labor, and the hammer 00:35:33 The only trust left is trust in business 00:37:21 The sausage gets made: Leo Burnett and the truth well told 00:40:58 Half-truth is worse than a lie 00:44:03 Taco Bell steps forward 00:45:55 Reggie's two buckets 00:46:42 The trust bank: McDonald's in the LA riots 00:48:11 Incentivize money and you incentivize the bad 00:49:27 I decide whether I'm okay with you 00:50:42 Patagonia, and what technology digs up 00:52:17 Independent journalism: you can't stay hidden 00:53:37 Do businesses deserve anonymity? 00:54:55 A sanitation grade for how honest a company is 00:58:22 Hope, and the hammer turned over 01:00:25 What Japan has that we don't 01:02:00 Do you want to rebrand America? 01:06:11 Reggie pushes back 01:07:48 Whose vision, and who won't sign on 01:11:54 Pamphlets, hanging, and the founders who signed nothing 01:13:07 Sign-off

age, the podcast from 40 Hearts. One trash can, one word. No idea where it goes. This week the word was CANCEL CULTURE. Seventy-five minutes later one of us had argued that you have to be willing to get cancelled before you can find out who you actually are, and the room had taken that apart while he sat there. Reggie Tidwell, Tim Scroggs and Mary Greene, with Will Canady, who has run the audio on every episode of this show and had never once been in front of the camera. In it: ■ A coworker with a swastika tattooed on his ring finger who genuinely liked him, and the one question that stopped him cold ■ Why one civil rights movement moved faster than the others, and what it costs to have to defend your own humanity from day one ■ What happens to a man who says the wrong word in a deposition and goes to bed famous ■ The $750,000 somebody raised after doing the worst thing you can do to a child ■ Cancel culture as a church, with the doctrine swapped out and the machinery left running ■ A host admitting on camera what he is actually drawn to, which is not what he recommends ■ Two people coming out in the same hour, in opposite directions, neither of them planning to ■ One sentence near the end that takes the entire argument apart, and the person it is protecting Nobody solves it. That is fairly standard here. Presented by 40 Hearts. Our Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: Will Canady Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Will: https://www.linkedin.com/in/willcanady921/ Produced by Tim Scroggs Live production and editing by Will Canady. With very special thanks to Dylan Garcia. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Pulling the topic: Cancel Culture 00:03:32 Will's own brush with it, on TikTok 00:06:02 Floaty in the abyss: nobody can tell what is real 00:08:59 Me Too, Weinstein, and where accountability started 00:09:56 When the tool becomes a weapon 00:11:32 Michael Jackson, Epstein, and buried truth 00:15:29 One word in a deposition, and a comment that went viral 00:18:52 The $750,000 raised after the worst thing you can do to a child 00:19:38 Movements go numb, then become a fad 00:21:34 Backlash culture: the reactionary response 00:23:09 The game is mindshare, not being right 00:25:06 Chud the Builder, and the prophecy he kept 00:26:39 Justice versus cancel culture: where the buck stops 00:28:31 The thin blue line, and not wanting to pick a side 00:32:13 Why one movement moved faster than the others 00:34:43 The coworker with the swastika, who called him a friend 00:36:10 You become the exception 00:38:57 Puritanism, progressives, and the horseshoe 00:41:18 Violence, martyrs, and the cycle that never ends 00:44:44 Walking without armor 00:46:37 Identity, tribes, and losing yourself to find yourself 00:53:18 A congregation on Church Street owns its own past 00:58:07 Are you willing to be canceled? 01:02:31 Coming out twice, in opposite directions 01:04:03 The freedom is in the prison cell 01:09:03 The refinement: plenty of bad people are willing 01:11:26 Who can actually afford the risk 01:13:44 Closing thoughts

age, the podcast from 40 Hearts. One trash can, one word, no idea where it goes. This week the word was HUSTLE CULTURE. Sixty-four minutes later we had established that we can all explain the science of rest in some detail, and that not one of us is doing it. One of us has the blood pressure to prove it. Reggie Tidwell, Tim Scroggs and Mary Greene, with George Awad, who produces theatre in Asheville and has done something to a ticket number he is not proud of. In it: The Asheville 48, and why producers in this town are quietly unwell What getting out of the kitchen did not actually solve A billionaire's advice about who ought to be raising your children One sentence at 33:42 that explains the whole episode, which nobody notices Three hours of sleep a night, and the arithmetic proving it was pointless Why a grocery store being shut on a Sunday fixed something discipline could not A question about human beings that nobody can answer, including the person who asked it One piece of advice from a stage, handed over at the very end, that you could use tomorrow Nobody solves it. That is fairly standard here. Presented by 40 Hearts Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: George Awad Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow George: https://www.linkedin.com/in/george-awad-87b90a3/ Produced by Tim Scroggs. Live production and editing by Will Canady. With very special thanks to Dylan Garcia who helped us create age. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Everyone's favorite part, before you've heard any of it 00:01:58 Dylan moved away, so the fourth chair rotates now 00:02:53 Meet George Awad, and the correct way to say Awad 00:05:28 The taiko drummers handing out free fans on a Tokyo sidewalk 00:09:08 Pulling the topic: Hustle Culture 00:09:48 Producing yourself into a corner when you wanted to be onstage 00:11:48 He bought a ticket to his own show to watch the number change 00:12:18 The Asheville 48 00:13:28 The guest-list show that packed the Grey Eagle 00:14:58 The agency was founded to escape hustle culture. It didn't. 00:16:28 Girl boss, and why getting out of the kitchen didn't solve it 00:19:43 "I don't understand how you create a balanced life and succeed" 00:20:28 Kevin O'Leary's advice: find someone else to raise your kids 00:21:33 The woman who's always available, and the fathers who get called away 00:24:23 You can never work more to work less 00:27:03 George doesn't believe in work-life balance 00:28:33 Three hours of sleep, and getting a quarter of the work done 00:30:38 High blood pressure, and having to fight for the reset 00:31:58 A video editor wrote about dying, and the work that seemed urgent 00:32:48 "The work doesn't end. It's my decision to end the work." 00:33:03 Last night: the voice saying keep going, and going upstairs anyway 00:34:58 What is the natural pace of human work? 00:35:43 An operator's manual for a person 00:37:43 They train you to be indispensable. Then you succeed at it. 00:40:48 Everyone's dispensable. Get out of their way and let them do it. 00:44:28 The wall that goes up when nobody feels heard 00:48:38 "Revenue is a strong word, but go ahead" 00:49:43 "I'd probably have to imagine it in another country" 00:51:53 The grocery store was closed Sunday, and week three he liked it 00:52:48 "So you said you didn't believe in work-life balance earlier" 00:53:18 The bike that has to keep moving to stay upright 00:54:58 Beat people, or win people 00:56:28 Get weird, because nobody else got your parents 00:58:08 Get in each other's draft. That's how you win races. 00:59:53 Check yourself before you wreck yourself 01:01:08 The best advice George ever got, from a stage 01:02:38 Define your own success

age, the podcast from 40 Hearts. One trash can, one word, no idea where it goes. This week the word was SEARCH ENGINES. Seventy minutes later we had established that the search engine nobody has figured out how to game does not have a website, and that most of us have been paid to help wreck the other kind. Reggie Tidwell, Tim Scroggs and Mary Greene, with Liz Williams, who runs the art program at an Asheville LGBTQ nonprofit and pulled the word out of the can. In it: ■ A search engine you can walk around in, and nobody has worked out how to game it ■ The AI answer at the top of the page that you are not allowed to switch off ■ The years one of us spent stuffing keywords to get clients onto page one ■ Why the map app quietly became the search engine in this house ■ A number for how much of the web is no longer people, corrected in the wrong direction ■ One line from an economics book that the back half never recovers from ■ Being told a first idea is too sharp, and to dull it until it will sell ■ What getting paid took from every person at this table, in turn, from 55:30 ■ One offer made at the end that no company is in a position to sell you Nothing gets fixed. Somebody does offer to help. Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Liz: https://www.instagram.com/southernequalitystudios/ Liz Williams is the director of Southern Equality Studios, the art program of Campaign for Southern Equality, an Asheville-based LGBTQ nonprofit working across the southern states. Produced by Tim Scroggs. age, the podcast is edited and engineered by Will Canady. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Everyone's favorite part, before you've heard any of it 00:02:05 Meet Liz Williams, who runs the art program at a Southern LGBTQ nonprofit 00:02:55 The craft fair is a search engine nobody has figured out how to game 00:04:30 Jewelry made from the power lines Helene took down 00:07:10 Bobcats a mile from the grocery store, and the bears in everyone's trash 00:10:30 Pulling the topic: Search Engines 00:12:30 The AI Overview you are not allowed to turn off 00:13:05 The years Reggie spent gaming Google on behalf of clients 00:14:40 Why Mary searches Google Maps instead of Google 00:17:00 Ask Jeeves, AIM, and the prank Reggie ran for an entire day 00:21:20 Reddit is where the people still are, which is why the AI goes there 00:22:20 More than half of internet traffic is no longer people 00:24:20 "You have pores. You still have pores." 00:30:15 Planning a trip to Japan with almost no search engine at all 00:31:10 A death in Japan, and the argument about AI that came before it 00:34:30 Data centers, bees, and not being able to see what you cost 00:39:40 That handmade listing on Etsy is also on Amazon 00:42:10 Rick Steves was the original search engine 00:45:15 A brief defense of search engines 00:48:20 The Yellow Pages could be gamed too, so what actually changed? 00:51:00 Games are fine. Gamification is the problem. 00:54:40 Make an intrinsic thing extrinsic and it dies 00:55:30 "No, you need to dull it more and more and more" 00:59:30 Why the company is called 40 Hearts 01:00:30 "It's like giving birth to a child and then selling it" 01:03:50 Smart glasses, deepfakes, and whether search survives any of it 01:04:25 "I'll gladly be your search engine" 01:07:20 Search inside yourself, and inside your community