AdExchanger podcast

AdExchanger

AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

100 Episodes

The Crusade Against Principal-Based Buying
un giorno fa
54:28
Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He’d like someone to please explain to him why media arbitrage isn’t a form of stealing.
Insight Is A Man’s Best Friend, With Mars Pet Nutrition
12/3/2024
51:38
Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
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Talking (Antitrust) Turkey With DCN’s Jason Kint
11/26/2024
49:24
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google.
What’s Next, With Nextdoor CEO Nirav Tolia
11/20/2024
1:01:19
When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.
Wendy Clark Says, ‘Do Your Homework’
11/14/2024
1:04:13
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
The Case For Turning Google’s Network Biz Into A Nonprofit
11/4/2024
54:57
If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.
Talking Shop With Mike Ryan, The PMax Whisperer
10/29/2024
41:04
Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.
Back To Marketing Basics, With Back Market’s New CMO
10/22/2024
51:54
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.
Pitching Performance, With Pinterest’s CRO
10/15/2024
45:05
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
10/8/2024
44:49
Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

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