Reinvent B2B Customer Growth podcast

Ep. 57 Kyndryl: The born first ABM business

11/8/2023

Reinvent B2B Customer Growth

0:00

36:32

Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains "The Kyndryl Way" and why it was so important to design a marketing function with strategic clients at its core.

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