.ppl Solutions Helps MSPs Scale Customer Experience and Software Development, Podcast

From customer support and onboarding to digital engineering, .ppl Solutions offers MSPs a way to expand capabilities, improve service and control costs. by Doug Green “Scaling is complex sometimes, and sometimes expensive also.” That is the challenge Joey Lianko, Co-founder and COO of .ppl Solutions, Inc., is helping technology and communications companies address. Speaking with Doug Green, Publisher of Technology Reseller News, as part of TR's Crexendo UGM 2026 podcast coverage, Lianko discussed how his Philippines-based company builds dedicated teams that help service providers and MSPs expand their operations without the complexity and expense of developing every capability internally. Founded in late 2023, .ppl Solutions combines people, processes and technology to deliver outsourced customer support, customer onboarding, customer success, sales and marketing services. The company is now expanding into digital engineering and software development, creating additional opportunities for communications providers looking to scale their businesses while maintaining service quality. Building on Success with Crexendo VIP Crexendo VIP was .ppl Solutions' first customer, establishing a partnership that has grown to include customer experience, sales, marketing and product support functions. Working with Crexendo leadership, the company has developed a dedicated team in the Philippines that operates as an extension of the organization's existing workforce. Lianko reports that the team achieved customer satisfaction scores exceeding 90% consistently, quarter after quarter, during its first year. That experience is now providing a foundation for expansion into the broader Crexendo NetSapiens partner ecosystem. Lianko sees significant opportunities to help MSPs and communications providers improve customer experience, strengthen operational capabilities and support software development initiatives. The company's growing digital engineering practice is intended to complement its established outsourcing services. More Than Cost Savings: Capability and Scalability Lianko compares .ppl Solutions to the pit crew of a Formula One racing team. While MSPs and service providers concentrate on growing their businesses and serving customers, they need reliable operational support to keep everything running smoothly. .ppl Solutions provides that support through dedicated teams tailored to each client's requirements. Although the Philippines offers an attractive cost structure, Lianko emphasizes that the larger opportunity is improving business capabilities and scalability. MSPs can add specialized resources, strengthen customer-facing operations and expand into new services without building every function themselves. The company supports clients in North America and the Asia-Pacific region, with the ability to serve organizations across global markets. Helping MSPs Focus on Their Core Business For MSPs evaluating their next stage of growth, Lianko recommends beginning with a straightforward assessment of current capabilities and future objectives. Organizations should identify the resources they need, determine which functions are central to their business and consider where an outsourcing partner could provide greater efficiency and expertise. With more than 100 years of combined industry experience across its team, .ppl Solutions focuses on communications technology and SaaS environments. Lianko believes this specialization allows the company to understand the operational demands facing MSPs and service providers, particularly as customer expectations and technical requirements become more complex. The discussion highlights an important opportunity for the channel: outsourcing is no longer simply about reducing labor costs. For MSPs and communications providers, the right partner can become an extension of the business, providing the people, processes and technical capabilities needed to support growth while maintaining a strong customer experience. Learn more: https://www.pplsolutionsinc.com/