Youpreneur: The Profitable Personal Brand Expert Business! podcast

The Godfather of Content Marketing Returns, with Joe Pulizzi

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There’s no denying that content is still king. However, content marketing has changed a lot of the past couple of years, making it more important than ever to ensure that us entrepreneurs are up to date. In this episode, Chris invites the Godfather of Content Marketing, Joe Pulizzi back onto the show to discuss the updated version of Content Inc., and his new business venture. Tune in to find out what Joe has been up to since selling Content Marketing Institute! Essential Learning Points From This Episode: The new and updated version of Content Inc. Writing goals in the past tense and how it has helped Joe Why Joe decided to create The Tilt What legacy and impact truly means To see the full shownotes for this episode, head to: youpreneur.com/427

Altri episodi di "Youpreneur: The Profitable Personal Brand Expert Business!"

  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    The Future of Online Launches, with Jeff Walker

    42:19

    If you have a product or service that you’re wanting to launch, or possibly relaunch, we’ve got you covered in this episode! Mr. Launch himself, Jeff Walker joins Chris to discuss the future of online launches! QUICK REMINDER: Applications are now OPEN for Chris’ Round Table 2022 Mastermind! If you’re interested in being coached by Chris, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey. Just click here to fill out the application!  Chris and Jeff also chat about the expanded and updated edition of Jeff’s book, Launch, An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams. Tune in to hear what Jeff has changed in the latest edition of the book, and what he believes online launches will look like in the future.  Episode Timestamps [06:10] - Why Jeff waited 7-years to update the book [11:00] - How webinars have changed over the years [15:51] - The formula and process Jeff has created to launch with success [16:59] - Consistency is key and why Jeff started his YouTube channel [29:50] - What Jeff thinks launches will look like in the future [33:00] - The difference between the evergreen model vs. launches Essential Learning Points From This Episode Jeff’s expanded and updated book, Launch and why he decided to wait to update it Chris and Jeff discuss how webinars have adapted Jeff’s formula for launch success Consistently showing up for your audience Creating a team that understands your vision and what you’re all about Important Links & Mentions From This Episode  http://chrisducker.com/coaching (Chris’ Round Table Mastermind) http://chrisducker.com/group (Join the Profitable Personal Entrepreneurs Facebook Group) http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    Why You're Kind of a Big Deal with Erin King

    34:06

    When Erin King was doing keynote sessions on Digital Persuasion, she had dozens of women messaging her asking how they could become speakers, raise capital and grow successful businesses just like her. It then became clear there was a gap that needed to be filled to support entrepreneurial women with their aspirations.  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place!                In this episode, Chris invites Erin King onto the show to discuss her brand new book, Why You’re Kind of a Big Deal, the reasoning behind writing the book and who it’s targeted for, her past experiences in business, how she discovered her superpower and leaned into it to create a huge online audience! Episode Timestamps [03:32] - Where the title of Erin’s new book came from [08:11] - Erin shares the story of how she discovered her superpower [25:33] - Where Erin wants the book to hit home the most [30:54] - Failure is going to happen Essential Learning Points From This Episode The reasoning behind Erin’s new book, Why You’re Kind of a Big Deal The story of when Erin pitched her tampon subscription business to investors Why although Erin’s book is targeted primarily for women, it’s also relevant for men No matter what we do, failure is going to happen and we have to stop being afraid of it Important Links & Mentions From This Episode  https://amzn.to/2TRCdaZ (Pick Up a Copy of Erin’s book, Why You’re Kind of a Big Deal) http://instagram.com/chrisducker (Send Chris a DM on Instagram to Get Your FREE Copy of the Marketing Checklist!) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
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    How to Sell Your Business, with John Warrillow

    42:56

    Ever thought about selling your business? It’s a scary process! There are so many details that come into play, and if it’s a route you’re planning on taking in the future, it's vital that you know all of the facts in order to serve you in the best way possible.  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place!                In this episode, Chris invites John Warrillow, author of Built to Sell, onto the show to discuss the ins and outs of what is involved within the business selling process. Tune in to find out the biggest mistake John has seen people make, his advice for when a deal doesn’t work out, and why it’s always best to have back up offers!  Episode Timestamps [06:09] - The biggest mistake John has seen people make in the process of selling a business [19:48] - When and how to have the discussion that you’re selling the business with your employees  [26:35] - John’s advice for when a deal falls through [30:34] - Why you should always have multiple offers [32:45] - What’s involved in a sale of a brick and mortar business  Essential Learning Points From This Episode The ugly truth of selling a business What happens when a deal falls through The conversation to have with your employees when you’re selling your business Not relying on only one offer The risk of being dependent on one platform Important Links & Mentions From This Episode  http://youpreneur.com/builttosell (Get Access to John’s gifts! ) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    The Godfather of Content Marketing Returns, with Joe Pulizzi

    40:45

    There’s no denying that content is still king. However, content marketing has changed a lot of the past couple of years, making it more important than ever to ensure that us entrepreneurs are up to date.  In this episode, Chris invites the Godfather of Content Marketing, Joe Pulizzi back onto the show to discuss the updated version of Content Inc., and his new business venture. Tune in to find out what Joe has been up to since selling Content Marketing Institute!  Essential Learning Points From This Episode: The new and updated version of Content Inc.  Writing goals in the past tense and how it has helped Joe Why Joe decided to create The Tilt What legacy and impact truly means To see the full shownotes for this episode, head to: youpreneur.com/427
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    3 Big Signs Your Personal Brand Business Isn’t Working!

    13:17

    Feeling like things aren’t quite going the way you would like in your business? Chances are, there may be a few specific areas that need to be focused on, in order to improve them and start bringing in the results you want to see.  In this episode, Chris explains the 3 big signs your personal brand business isn’t working. He also discusses why entrepreneurs struggle with these areas, and his top tips for improving them. Tune in to find out what they are so that you can start making changes and start seeing results!  Essential Learning Points From This Episode: How to get more leads joining your email list Clarifying your offerings and increasing your prices Setting up a recurring revenue stream Listening to your audience’s needs and requirements to create products that serve them To see the full shownotes for this episode, head to: youpreneur.com/426
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    How to Win at Work & Succeed at Life with Michael Hyatt

    34:05

    There is a myth around being able to have a work-life balance and still be successful. However, it really comes down to making small, yet incredibly impactful changes to your life in order to achieve it.  In this episode, Chris and Michael Hyatt discuss the 5 principles when it comes to creating a work-life balance to win at work and succeed at life. Essential Learning Points From This Episode: How to free yourself from the cult of overwork Learning to embrace constraints and setting boundaries Why sacrificing your family life will not result in succeeding in your work life The 5 principles to creating and maintaining a work-life balance The things that are truly the most rewarding and most enriching To see the full show notes for this episode, head to: youpreneur.com/425
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    Comedy, Overthinking & Soundtracks, with Jon Acuff

    37:42

    Jon Acuff worked with a researcher and asked 10,000 people if they struggled with overthinking. 99.5% of those candidates said yes. Now…. what if we could tap into our overthinking and overcome it to achieve great things?  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place!                In this episode, Chris invites Jon Acuff back onto the show to discuss his stand-up comedy experience and his brand new book, Soundtracks. Tune in to listen to how Jon has shifted his focus in the past year amidst the pandemic and why every entrepreneur should be tapping into their overthinking and learning how to overcome it!  Episode Timestamps: [06:38] - Using humor to communicate difficult truths [16:15] - What Jon has changed during the past year [22:21] - Jon’s new book, Soundtracks [25:25] - Tapping into your overthinking [26:21] - Being prepared always leads to an action  Essential Learning Points From This Episode: How the pandemic made Jon shift his focus Why Jon’s book is about taking new actions that will lead to new results Being prepared will always lead to seeing results Overcoming your overthinking Important Links & Mentions From This Episode: https://amzn.to/3tUJZOA (Pick Up a Copy of Jon’s New Book: Soundtracks! ) https://acuff.me/ (Check Out Jon’s Website) https://youpreneur.com/unleashing-the-power-of-hitting-the-finish-line-with-jon-acuff/ (Unleashing the Power of Hitting the Finish Line with Jon, Episode 238) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    Embracing Your Permission to Prosper with Ray Edwards

    39:50

    Making money is something that a lot of people struggle with, from a moral perspective. They want to start a business and earn a great living, but then once it starts happening, and the dollars are rolling in, they start to feel bad about it! Yes, it happens. QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place!                In this episode of the podcast, Chris sits down to talk about giving yourself the permission to prosper, with his good friend and mentor Ray Edwards. Known around the world as one of the leading experts on copywriting and creating sales copy that converts, Ray’s new book delves into the world of not only giving yourself that permission, but also running with it, towards your targets, at an incredibly fast pace! Episode Timestamps [07:57] - The three words Ray is focusing on in 2021 [15:05] - Why Ray’s new book has a faith-centred approach [18:24] - The reasoning behind the book title [20:13] - What stewardship means to Ray [22:24] - How Ray changed his mindset after being diagnosed with Parkinson’s [28:06] - Ray’s favorite chapters in his new book   Essential Learning Points From This Episode Why a lot of entrepreneurs feel bad after making money How Ray and his team shifted their focus in the past year Ray’s new book and the reason behind the title Why people who are driven to succeed, will always succeed How Ray became more humble after his diagnosis  Important Links & Mentions From This Episode  https://amzn.to/3wg8ffP (Get a copy of Ray’s new book) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in!  There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    5 Signs You’re Doing it All Wrong!

    21:27

    As entrepreneurs, we’re visionaries which means that we’re constantly planning and coming up with new ideas. It’s important to take a step back from time to time and look at how well things are going and what areas may need improving.  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place! In this episode, I share the five signs that show that you’re doing it all wrong! Tune in to find out what they are and how you can start implementing changes to improve on them. Episode Timestamps [02:22] - You’re not truly happy in your work [04:42] - You’re not looking at the numbers [06:59] - You’re working too much [09:27] - You’re not collecting ‘client wins’ [12:25] - You’re not growing Essential Learning Points From This Episode Only surround yourself with people who get what you’re all about and the journey you’re currently on Why it’s vital for every entrepreneur to look into the numbers - they never lie! If you don’t take the time to rest, you will burnout  How turning your client’s wins into stories is great talking point Do more of what is truly working within your business Important Links & Mentions From This Episode  http://youpreneur.com/academy (Get on the Youpreneur Academy Course Waitlist! ) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in!  There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
  • Youpreneur: The Profitable Personal Brand Expert Business! podcast

    The Power of Becoming a Black Sheep with Brant Menswar

    33:26

    Self doubt and imposter syndrome is something that a lot of entrepreneurs experience. However, in order to overcome that feeling, we must look deeper into our values and what makes us one of a kind. QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place! In this episode, I invite Brant Menswar, author of https://www.findyourblacksheep.com/ (Black Sheep): Unleash the Extraordinary, Awe-Inspiring, Undiscovered You. Tune in to hear the meaning behind his book, why entrepreneurs must identify their flock in order to understand their true values and how they have an impact on everything that we do.  Episode Timestamps [04:37] - Brant’s background and why he became an entrepreneur [06:11] - The initial idea for Brant’s book, Black Sheep [08:34] - What is involved within Brant’s flock and how they impact his decision making [15:43] - How to find your Black Sheep [20:46] - Brant’s experience with imposter syndrome and how he overcame it   Essential Learning Points From This Episode Why it’s important to program your values into your day When you discover your flock, you’ll realise that you’re truly one of a kind Setting non-negotiables and sticking to them Overcoming imposter syndrome  Important Links & Mentions From This Episode  http://findyourblacksheep.com (Take Brant’s “Find Your Flock” Assessment) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

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