Wizard's Roundtable | Marketing Secrets from Wizard of Ads

Business book publisher Ray Bard says all bestselling books share 4 traits:1: A Big Idea2: Nuts and Bolts3: Entertainment4: HopeThese 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope.In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope.

There’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn’t paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard’s Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts.In this episode:Johnny MolsonDave YoungLuis CastañedaFull transcript: https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/

As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million.In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you’re not in the HAVC industry, you’ll find valuable information that will help your small business stand out, be the one people like the most, and think of first.In today’s episode:Johnny MolsonRyan ChuteGary BernierKyle Caldwell

While the Wizard's Roundtable was being used for holiday dinners, we thought we would replay one of the most popular videos of 2020. This conversation with Ryan Patrick, Tim Miles, and Johnny Molson is one-part instruction manual for media providers and one-part checklist for businesses.For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider).SUPER SECRET NEWS:  If you enjoy what you hear here...get ready for a revolutionary event in February for radio

Heard in the show:Lemon, by Orlando Wood: https://www.amazon.com/Lemon-advertis...Addressing the Crisis in Creativity https://youtu.be/XUXYRf5O5T4Achtung! https://youtu.be/6RU0WzFkhJgSystem 1 Group: https://www.system1group.comIPA: https://www.ipa.co.uk

You have to:1: Not sound like everybody else2: Get into somebody's imagination and mess around.In this episode:Asia Gregg ([email protected] Nevland ([email protected])Johnny Molson ([email protected])Plus an offer at the end for free consulting (!?!) Full transcript available at molsonpartners.com

Feel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it.On today’s Wizard’s Roundtable, Vi Wickam and Gary Bernier join me to help you understand the very basic of the basics of SEO. Don’t know where to start? Start here.Full transcript of this video can be found here

In this episode of the Wizard's Roundtable, Bryan Eisenberg and Ryan Patrick talk about the untapped advantages your business could leverage by having a podcast. It's surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast.More about Ryan Patrick: www.timmilesandco.comMore about Bryan Eisenberg: www.bryaneisenberg.com MASH Matters: www.mashmatters.comRecording software: www.audacityteam.org or www.apple.com/mac/garageband/Options to record interviews: www.zoom.us www.zencaster.com www.skype.com

Nothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside.The culture you create should instruct the advertising you do, and your advertising should mirror the culture in your company. This ensures your customers will experience the same thing you’ve told them in your advertising.Wizard of Ads partner Mike Slover joins this episode of The Wizard’s Roundtable with Mike Whitmire from Schneider’s One Hour Heat & Air

“Brainstorming” is more than just “throwin’ ideas around.”It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70 years.My guest today on the Wizard’s Roundtable is Dr. Robert Alan Black. He’s a consultant and author who has traveled the world helping businesses build a more creative culture.(Dr. Black's website: www.cre8ng.com)You’ll learn what brainstorming is, and is not, along with ways to put together more effective meetings. “Every human being is born with the capacity to think creatively,” according to Dr. Black. “…but every culture, religion, organization and school wants conformity.”If you feel your business might be creatively stuck, I hope this video will be useful.Johnny Molson