How to write viral tweets with the man who beat the X algorithm

Join me as I chat with Luke Sophinos, Founder & CEO of CourseKey, as we discuss the frameworks and strategies for building a successful vertical SaaS business. Learn how to find, validate, and launch SaaS opportunities!Timestamps: 00:00 Intro01:51 Why Vertical SaaS?05:46  How to pick your vertical11:05 Understand the industry inside-out19:11 Analyze existing solutions22:02 Automating the ideation and validation process with AI35:04 Go-to-market strategy is CRITICAL40:19 The power of the wedge product49:35 Pricing framework1) Why Vertical SaaS?• Market often overlooked by VCs chasing unicorns• Opportunity to build enduring businesses with strong retention• Still massive potential in 2024, even in "boring" industries2) How to pick your vertical:• Focus on industry, not idea• Look for:a) Large market size ($1B+)b) Fragmented (many SMBs)c) Mix of small, mid-market, enterprise3) Understand the industry inside-out:• Map end-to-end operations• Get hands on P&Ls• Follow the money - where are they spending?• Identify areas still using pen & paper4) Analyze existing solutions:• Look for legacy providers• Identify where they're using horizontal solutions• Find gaps where AI/FinTech could add value5) The power of the wedge product:• Your "get in the door" offering• Should be:a) Easy to implementb) Solves a critical problemc) Ideally free or low-cost• Example: Roofer․com's proposal tool6) Go-to-market strategy is CRITICAL:• Many industries require relationship-based sales• Product-led growth is ideal (but rare)• Get creative: Industry newsletters, memes, etc.7) The payments opportunity:• Owning the transaction can 10x your market size• Build before/after transaction, then capture it• Example: Toast in restaurants8) Pricing framework:• Understand current spend on problem you're solving• Price based on ROI you deliver• Aim for 20-50% of value created9) Keys to success:• Only build products that:• Increase revenue• Decrease costs• Prevent churn• Maintain compliance10) Validating ideas:• Don't just Google search• Talk to actual businesses• Offer to buy lunch and shadow operationsWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/lukesophinosLuke’s Newsletter: https://www.newsletter.lukesophinos.comLuke’s vSaaS Bible: https://verticalsaasbible.com

Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!Timestamps: 00:00 Intro01:36 The mindset02:39 The structure of a viral tweet / Example 108:42 Example 211:38 Example 315:51 Example 4 (video content) 16:59 Example 517:35 The importance of priming the algorithm19:28 Example 622:37 Example 71) The mindset:• Don't try to make everyone like you• Be willing to look silly sometimes• Have thick skin - you can't please everyone2) The structure:• Start with a "wow" statement that sounds unique• Take a hard line on one side - no nuance• Back it up with strongly written copy3) The hook:• You have 1/8 of a second to grab attention• Make people laugh, strike emotion, or teach something• Use numbers and specific details for added humor4) The controversy:• Say something different than what most people hear• Take an un-nuanced stance on a debatable topic• Trigger people who disagree (respectfully)5) The follow-up:• Double down in your second tweet• Add more context or examples• Don't backpedal or soften your stance6) The visuals:• Use video when possible - algorithms favor it• Catch attention in the first second7) The mix:• Blend personal content, entertainment, and value• Prime the algorithm with high-engagement tweets• Follow up bangers with business-related content8) The authenticity:• Tweet things you actually believe• It's okay if not everyone agrees• Spark good conversations and critical thinking9) The strategy:• Build a following of smart people and entrepreneurs• Use the "jab, jab, jab, right hook" approach• Leverage high-engagement tweets for business asks10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupInstagram: https://www.instagram.com/sweatystartupLinkedIn: https://www.linkedin.com/in/sweatystartup/

My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" documentTimestamps:00:00 Intro01:12 Initial Thoughts02:38 Clarity of the Goal03:27  YouTube is eating all media:04:27 A, B, C player framework05:15 How to go viral08:21 Why isn’t MrBeast building the Y-Combinator of Creators? 09:12  He defines his own language. ie: lull, reengagement 11:26 Startup Idea 1: Audience and Engagement Insights Software for YT 12:32 Obsession is a prerequisite 13:13 Bias for Action14:01 Grounds Himself15:54 Constraint Fuels Creativity17:39 Always have a Backup Day18:54  Communication is key19:37 Leverage Experts21:55 "No does not mean no" can get toxic22:43 Meritocracy 23:27 His numbers are HUGE28:02 Keep things simple27:15 Work Life Balance Debate  28:20  What is the goal of our “content”29:37 Ads as Content30:18 Does his culture scale 31:12 His incentive structur  32:28 Final thoughts1) YouTube is eating all media:• 99% of TV shows would flop on YouTube• Platform-specific content is crucial• MrBeast: "We are not Hollywood"2) A-player mentality:• Only hire obsessive, coachable people• B-players can be trained, C-players must go• "There's only room for A-players here"3) Re-engagement strategy:• Hook viewers at 3-minute mark• Use spectacles that only MrBeast can do• Example: Carl watching Josh in prison video4)  Data-driven content:• Creators are data scientists, not just entertainers• 60M views = same as presidential debate• Obsess over audience retention graphs5) Constraints fuel creativity:• Don't rely on big budgets• Example: Year's supply of Doritos is more engaging than $20k cash• "Creativity is the answer, not money"6)  Communication is key:• Define when to use in-person, email, or text• No excuses, move on mentality• "Late" isn't in MrBeast's dictionary7) Consultants are cheat codes:• Leverage expert knowledge• Example: Call previous world record holder• "Consultants are a gift from God"8) Brand deal integration:• Make ads part of the content• Avoid boring, scripted brand mentions• Goal: No viewer realizes it's an adWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways!Timestamps: 00:00 Intro00:55 Startup Idea 1: Collectible Pokemon iPhone Case10:22 TikTok Shop is a game-changer15:10 The power of creator communities18:38 TikTok Shop success formula21:40 Oren’s tech stack and tools24:37 YouTube vs TikTok26:29 Oren's content creation philosophy1) Startup Idea 1: Collectible Pokemon iPhone Case• Combines collectibility and utility• A product’s utility is the best way to standout on the interet• Tap into current trends to leverage the zeitgeist2) TikTok Shop is a game-changer:• Scale through affiliate creators• Brands pay $1,500-$2,500/month retainer• Creators earn 20% commission on sales"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren3) The power of creator communities:• Discord channels like "Your First Dollar"• Brands recruit creators for TikTok Shop• Learn video creation, hooks, and editingPro tip: Brands can find pre-trained creators here 4) TikTok Shop success formula:• Wide demographic reach• Multiple creators across age/race/gender• Leverage Amazon for fulfillmentExample: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives 5) Content creation golden rule:• Provide saveable, shareable value• Entertain (replace Netflix experience)• Or fail"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren6) TikTok vs Youtube:• TikTok algo allows for hyper-specific targeting• TikTok has wider reach than YouTube for niche products• Youtube is a less direct sales driver• Youtube is great for brand building• Long-form content still valuableHot take: "YouTube as a primary sales driver for most businesses" is outdated7) Oren's content creation philosophy:• 1) Value 2)entertainment 3)brand story• Tell stories, not just facts• Create content people want to bookmark• Focus on your area of expertise"I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - OrenWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OREN ON SOCIALX/Twitter: https://x.com/orenmeetsworldInstagram: https://www.instagram.com/orenmeetsworld/LinkedIn: https://www.linkedin.com/in/orenj/

I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. 1) Startup Idea 1: Paid Ads Agency• Huge market for one-person ad consulting businesses• Target specific verticals (e.g., hair salons, female info product owners)• Take a cut of revenue instead of charging upfront2) Facebook ads still crush it (for 40+ demo):• Still effective for 40+ demographics• AJ&Smart spends $80k/month on FB ads• 318% ROI in June ($252k revenue from $80k spend)"Meta ads are only dead for people under 35" - Jonathan3) Funnel basics:• Opt-in page → Free training video → Call booking• Use ClickFunnels for quick tests• Use Framer for validated funnelsPro tip: Automate everything possible in your funnel4)  The book funnel strategy:• Offer free digital + physical book• Lose money upfront to get email addresses• Monetize later with other offersExample: http://workshopperplaybook.com/5) Copywriting hacks:• Focus on increasing status (even for B2B)• Use pain vs. pleasure framework• Adjust tone based on economic conditionsKey insight: Status increase drives purchases, even in corporate training6) Jonathan's funnel philosophy:• Don't obsess over tracking every conversion source• Focus on overall company growth• Prioritize Facebook ad spend ROI"You have your monthly P&L. You just make sure your company is growing" - JonathanTo improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/Episode Timestamps:0:00 Intro06:41 Startup Idea 1: Paid Ads Agency26:19 Funnel Hacking and Conversion Optimization34:34 AJ & Smart Funnel breakdown44:27 Copywriting Hacks

I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing1) Sell Digital Products• Create courses/ebooks on what you know• Focus on life-changing hacks (e.g. better sleep)• Use gamma.app for slick lead magnetsPro tip: Share your personal journey, not just advice2) Document your journey publicly:• Share what you're working on (Twitter, YouTube, etc.)• Creates initial traction & builds audience• Find your authentic voice over timeKey: Use "I" statements, not "you should" when starting out3) Smart pricing strategies:• Always use a paywall• Don't undervalue your work• Research competitor prices• Test one-time vs. subscription models"When it's cheap, people will undervalue the product." - Mark 4) Harness the power of gamification:• Inspired by Pokemon Sleep's $100M success• Apply to habits: sleep, diet, workouts• Use leaderboards, points, rewards5) Gamify GitHub commits for devs!• Combine Github commits with credit card point system• Create leaderboards and scorecards for commits• Leverage word of mouth and social for growth6) Stripe Atlas alternative for indie hackers • Legal setup & tax optimization• Simplify global business setup• Explore international business structures• Premium support services"It's the #1 question I receive on every YouTube video." - Mark on legal advice!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND MARC ON SOCIALX/Twitter: https://x.com/marc_louvionYoutube: https://www.youtube.com/@marc-louMarc Lou: https://marclou.comEpisode Timestamps:0:00 Intro03:26 Startup Idea 1: Sell Digital Products10:32 Framework for Content Marketing16:21 Framework for Pricing Products24:07 Framework for Gamifying Apps/Life30:37 Startup Idea 2: Gamify GitHub commits for devs!33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers

I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape. 1)  The "Scratch-off Ad" app idea:• Full-screen ad you scratch off with your finger• Blow into mic to clear "dust"• Chance to win prizes/coupons• Global, once-a-day experiencePotential: Massive user base, high engagement 2) "Shower Door Sketch" app concept:• Simulates drawing on steamy shower glass• Ephemeral canvas that fogs up & clears• Add shower sounds for immersion• Screenshot to save ideasPerfect for creative brainstorming!3) Key insight: Bring real-world experiences to digital• Leverage mystery, surprise, uncertainty• Create moments that can't be replicated• Tap into universal human experiences"There's some sort of deeper universal things to tap into here." - Jason4)  The power of limitations in software:• Time-based experiences (HQ Trivia)• Visit-once websites• Apps with "open hours"Creates scarcity & increases perceived value 5) Hobbyist ethos missing in modern software:• Early internet had more quirky, fun projects• Less focus on monetization, more on exploration• Need for "weirder" apps and experiencesChallenge: How can we make the internet weird again? 6)  Cozy software movement:• Make apps feel warm, comfortable• Contrast to clinical, cold modern design• Focus on user experience & delightGoal: Create software people genuinely enjoy using Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JASON ON SOCIALX/Twitter: https://x.com/jasonfriedLinkedIn: https://www.linkedin.com/in/jason-fried/37signals: https://37signals.com/Episode Timestamps:0:00 Intro02:17 Startup Idea 1: The "Scratch-off Ad" app 18:44 Startup Idea 2: "Shower Door Sketch" app concept:33:43 Frameworks for building products people love

Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities1) AI Content Updater for Publishers • Automatically finds & updates outdated content• Fixes broken links, outdated stats, irrelevant info• Integrates with CMS for seamless updates• Target: Large publishers with 1000s of posts•  Potential: $1k-$10k/month per enterprise client 2) Uber Black of Meal Delivery •  Chef-prepared, high-end meals ($50-$75 per meal)• Beautifully presented, like an "Apple product"• Target: Tech cities with high-income professionals• Potential: Multi-million dollar business in select markets• Key insight: There's always a market for premium versions3)ADHD Brand & Community • Position ADHD as a potential superpower• Create content, products, and community• Start with social media to build audience• Expand into apps, tools, coaching services• Opportunity: No clear market leader in ADHD space yet• Pro tip: Name it after a historical figure with ADHD4) Content Repurposing Service • Turn blog posts into videos, podcasts, newsletters• Target: Content marketers at larger brands• Pricing: Per-update model to avoid subscription fatigue• Potential: 8-figure agency if executed wellWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND BRIAN ON SOCIALX/Twitter: https://x.com/BrianEDeanLinkedIn: https://www.linkedin.com/in/brianedean/Episode Timestamps:0:00 Intro02:11 Startup Idea 1: AI Content Updater for Publishers08:25 Startup Idea 2: Uber Black of Meal Delivery 18:08 Startup Idea 3: ADHD Brand & Community 26:28 Startup Idea 4: Content Repurposing Service

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities1) Canva  Agency •  Create tutorials on how to use Canva• Build an audience through YouTube• Offer design services to viewers• Hire offshore talent for execution• Monetize through ads, affiliate links, and services• Potential: $80K/month with 80% margins 💰2) AI-Generated Type Beats • Use AI to create thousands of "type beats"• Upload to YouTube with SEO-optimized titles• Monetize through streaming, licensing, and beat sales• Top producers making $60K/month• Distribution strategy: YouTube + beat marketplaces3) Digital Influencers for DTC Brands • Create AI-generated influencers owned by brands• Craft narratives and drama for engagement• Cheaper and more controllable than human influencers• Becomes a digital asset on balance sheets• Use tools like Midjourney, DALL-E 2, Stable Diffusion4) AI Email HTML Generator • Solve the pain of writing email HTML• Create an AI-powered tool with visual preview• Target keywords like "email HTML generator"• Distribution: AI directories, Google Ads, content marketing• Potential: $20K MRR, sellable for $1M+5) Newsletter Service for Short-Form Creators •  Help creators monetize through newsletters• Creator records 30-min video, you create newsletter• Build targeted B2B email lists• Monetize through ads and sponsorships• Potential: $20K/month per newsletterWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5rEpisode Timestamps:0:00 Intro01:44 Startup Idea 1: Canva Agency 10:53 Startup Idea 2: AI-Generated Type Beats 19:37 Startup Idea 3: Digital Influencers for DTC Brands33:44 Startup Idea 4: AI Email HTML Generator 37:31 Startup Idea 5: Newsletter Service for Short-Form Creators 

I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea.1) The Yonder Phone Pouch market is exploding• Locks phones away to create "phone-free spaces"• Already in schools, concerts, comedy shows• Huge potential for innovation (charging, remote unlock, etc.)• Adam predicts 98% of middle schools will require in 10 years2) How to validate & launch a Yondr competitor:• Target affluent customers first (Elon approach)• Have 100s of conversations before building• Look for "eyes lighting up" as signal• Prototype only after strong validation3) Growth strategy: Micro-influencer UGC• Outreach to 1000s of relevant micro-influencers• Send free product, ask for honest posts if they like it• No monetary incentives needed for authentic content• Aim for breadth of coverage, not mega-influencers4) Copywriting Framework• Study successful brands in similar space (e.g. Jolie)• Use AI (Claude, ChatGPT) to adapt their style• Remember: Don't copy, but get inspired and make it your own5) The "third way" of building startups:• Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence• Result: Profitable growth without VC dependency• If product is truly excellent, word-of-mouth drives growthWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ADAM ON SOCIALX/Twitter: https://x.com/retentionadamLinkedIn: https://www.linkedin.com/in/retentionadam/Episode Timestamps:0:00 Intro02:34 Startup Idea 1: Yondr Phone Pouch 2.009:53 How to validate & launch a Yondr competitor18:41 Growth strategy: Micro-influencer UGC26:28 Copywriting Framework30:43 The "third way" of building startups: