How AI + Psychometrics is Transforming the Future of Work

Scott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive.   #Marketing #Media #FutureOfWork #BrandStorytelling

David Kenny, Chairman of Nielsen, dives deep into the evolving landscape of talent, data, media, and technology. David explores the critical intersection of people and business goals, offering powerful insights on creating synergy between the two. He discusses how to navigate the complexities of industry shifts, the importance of adaptability in leadership, and how the future of data-driven decision-making will impact companies and consumers alike. #Leadership #Media #Technology #Data #BusinessStrategy #Innovation

Engineer and business coach, Sairan Aqrawi focuses on merging technology and communication for success in leadership. She shares her journey from Iraq to the U.S. with nothing but $300 in her pocket and a million dreams. Now an engineer overseeing metro projects and a midlife coach helping women uncover their hidden talents, she says that it is IQ + EQ that leadership is really all about. As she highlights the need for courage, trust, and effective communication, she advises aspiring leaders to adapt, communicate, and maintain a growth mindset to help their staff discover and unleash their true potential. #Business #Leadership #Tech #Coach

Joaquin Gil, author, filmmaker, composer and digital artist on AI and the creative experience. He’s also a programmer, creator of graphic novels, live action, animated films and shorts, electronic music albums and the technical director of special effects for classic feature films like Starship Troopers, Godzilla and Oscar winners like Contact and As Good As it Gets. And his children’s book, The Caretakers whose use of AI illustration is one of the first experiments of its kind. He discusses new interfaces, the importance of imagination, the power of creativity and the exciting new world available to creative people.  #AI #Creative #Advertising #Media #contentcreation

Brian Morrissey, founder of Rebooting on the future of sustainable media business. The former president and editor in chief of Digiday Media and digital editor at Ad Week believes that the move from mass media to micro media, particularly since the Pandemic, is a power shift from institutions to individuals where AI will be most vibrant part of the media ecosystem. He illustrates his argument with his own model at Rebooting which started with a Substack newsletter, expanded to a podcast, and now offers consultancy and events. Multi-skilled smaller companies which optimise the latest tech and are motivated by autonomy, he says, are the future of the workplace Sustainable media business, he believes will be about a niche media of unique expertise, perspective and personality. www.therebooting.com The Rebooting Show #Media #Business #Ad #Tech #MicroMedia #Leadership

Itamar Friedman, CEO of Qodo on the evolution of AI in software development, and the changing philosophy of AI.  The former director of Machine Vision, which was bought out by Alibaba, established Codium AI before ChatGPT, predicts a future in which increasingly AI will think like humans, and argues that System  2 Thinking could even improve human reasoning. He gives us an insight into many of the tools that his own company is creating, and explains that jobs for developers will grow rather than fall victim to AI. The need for coders and software engineers, he says, will increase, but their jobs will expand and operate at a higher level. #Business #Leadership #AI #SoftwareEngineer

James Vanreusel, founder and CEO of Vanreusel Ventures on fractionalized work, international contractors, AI and office automation in the future of work. With over 25 years of experience in finance, from Wall Street to non-profits, he guides us through how to navigate modern business solutions, the intersection of technology, financial management and strategic staffing. He discusses the gain or pain of the interim CFO and the fractionalized worker, and envisions a future where AI in business pushes leaders towards continuous learning and innovation in staffing. Vanreusel Ventures LinkedIn: https://www.linkedin.com/company/vanreusel-ventures/?viewAsMember=true Ask A CFO: https://open.spotify.com/show/2oshmGhQLUMY3ctBT4H8jn Scale By Numbers: https://open.spotify.com/show/7uwZ4eddso1lup4r0unAJf #Business #Tech #Finantial #Media #Strategy

Greg Kahn, CEO of GK Digital Ventures, and Shiv Singh, the author of Marketing with AI for dummies and Chief Marketing Officer at C3 AI on the transformative impact of AI and to its potential to revolutionize the industry.  They argue that AI is a technological shift as life-changing as the internet and mobile phones, sparking existential questions about the future of work itself such as who and what to trust. But they stress the importance of companies to be pragmatically enthusiastic, to embrace openness to change, critical thinking, and diverse perspectives in navigating the AI landscape, enabling technology to give birth to more job opportunities than ever before. #AI #Business #advertising #media #FutureofWork

Juan Betancourt, CEO of Humantelligence on AI-powered HR in the workplace. A graduate of the prestigious endeavor.org accelerator program, his plugin, which is already used by companies like Accenture and UnitedHealthcare, provides real-time psychometric insights in 10-minute assessments, integrating with platforms like Teams, Outlook and Slack. Betancourt argues that its ability to personalize email rewrites and virtual meeting culture analysis will revolutionize the way humans interact in the workplace. But, he says, in a world where AI is going to grow increasingly powerful, the most important components are still human insight, human interaction and human intuition. #AI #Business #Media #FutureofWork #HR

Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key. #Brands #Advertising #Media #Business #AdTech