Wedding MBA Podcast 262 - Jennifer Bernal

Preseason chat with Joe Rare. WeddingBookingSystem.com. What is automated marketing? The difference between marketing, advertising, and sales. What is ringless voicemail? How Joe's company tests a wedding market.

Preseason with Jennifer Bernal. HouseofBernal.com. How does a floral design company grow to the top of its market in only three years? How to network effectively. How to find the right market for your business.

Preseason chat with Elizabeth Marberry. ElizabethMarberry.com. How to turn Instagram followers into clients. Create content for your specific ideal client. Use your bio effectively. Do the call to action correctly. "Tag your fiancé!". Repost the most viewed content.

Preseason with Shannon Tarrant. WeddingVenueMap.com. Prospects are taking longer to book. When are the Peak and Off-Peak seasons? The two-week special. Discounts or added value? Who holds the power? When is a client too difficult?

Preseason chat with Kristin Banta. KristinBanta.com. How does she discover the right design for her clients? How did Kristin achieve her incredible success? She shares some of her marketing strategies and what scares her.

Preseason chat with Renee Dalo. ReneeDalo.com. How to avoid burnout. How a business and career coach can help you. The most successful event professionals are open and curious. How Renee dealt with her performance nerves.

Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?

Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.

Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?

Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.