Tune into Tourism

In this bonus episode, we're joined by Lesley Judge and Josh Ryan-Saha from TravelTech Scotland (www.treveltech.scot), and look at all the ways technology can help achieve the goals of the strategy, helping our tourism industry to thrive and grow.    

In this episode, we explore the Outlook 2030 strategy priority to create memorable, world-class experiences for visitors. Robin Warsnop joins us from the award-winning small tour operator Rabbies Trail Burners (www.rabbies.com), and shares the kinds of experiences visitors are seeking and how they are catering to emerging trends. We're also joined by Iain McNeill from Whereverly (www.whereverly.com) who tells us about the latest apps that use technology to enhance the visitor experience. For all the links across the whole series, and for more information, visit www.hie.co.uk/tinto

This episode is all about the key priority of the Outlook 2030 strategy for diverse businesses. To give us a clearer picture of the economic backdrop for tourism businesses in 2022, we're joined by senior economist from the NatWest Group (www.natwestgroup.com), Philip Bartlett. Caroline Miller (www.scottishagritourism.co.uk) then explains how agritourism could unlock new markets for Scottish Tourism, creating additional revenue streams for businesses in the Highlands and Islands, as she shares some great examples from across the country. For more information, visit www.hie.co.uk/tinto

This episode is all about how some communities across the Highlands and Islands are tackling the Outlook 2030 strategy's key priority for Thriving Places. The new chair of the North Highland Initiative (www.northhighlandinitiative.co.uk) Genevieve Duhigg talks about the challenges they face, and how thinking strategically is key for a sustainable future. We visit the Kinlochleven Community Trust (www.kinlochleven.org.uk) to talk to Trust Manager Lucy Cooke about how they have tapped into some of the funding available to create their own strategy - with faster, tangible results. And Rhoda Meek from isleHOLIDAY (www.isleholiday.com) explains how they are using an alternative business model to keep profits in their own communities, rather than give them away to large third parties. For more information, visit www.hie.co.uk/tinto

This episode is focused on the Outlook 2030 strategy's key priority of Passionate People. Gordon Morrison, Association of Scottish Visitor Attractions (www.asva.co.uk), explains how the strategy is relevant to businesses in the current climate, and how it can help us deal with staffing challenges. Iain Jurgensen at Portavadie Spa and Leisure resort (www.portavadie.com)shares how he's had success recruiting and retaining great people for his business, and how they are tackling the housing shortage for staff. And George Stone ([email protected])in Drumnadrochit tells us how hospitality businesses like yours could fill vacant positions, whilst providing crucial support for Ukrainian refugees in Scotland. For more information, visit www.hie.co.uk/tinto Find out more about fair tourism: www.hie.co.uk/fairtourism

This final series of Tune into Tourism takes a deep dive into how the key priorities of the Outlook 2030 tourism strategy still apply in a world that has changed greatly since the strategies launch 2 years ago. In this first episode, host Julia Sutherland hears from Marc Crothall, CEO, Scottish Tourism Alliance (www.scottishtourismalliance.co.uk), about how the shared vision breaks down into practical steps businesses like yours can take to access support and tackle the challenges the industry faces collaboratively. For more information, visit www.hie.co.uk/tinto

This episode looks at the consumer - how sustainability influences their decision-making, how to market your sustainable product, and re-thinking how we fund better practises to make responsible travel a more affordable option. Featuring: Andrea Nicholas, CEO Green Tourism and Christian Møller Holst, CEO & founder Goodwings  The resources mentioned in this episode are available at hie.co.uk/tinto

Finding new ways for visitors to connect with nature and landscapes, whilst protecting those incredibly valuable assets for the future, will be essential to secure a sustainable future for tourism for Scotland. In this episode we talk about what you should be considering within your tourism business - from promoting active travel, encouraging slow tourism, collaborating with other businesses and agencies, to educating guests on responsible behaviour. Featuring: Simon Brooks, Strategic Planning Manager, NatureScot  Elaine Ford, Wildlife biologist and founder Electric Explorer and Planet Rewild All the resources mentioned in this episode are available at hie.co.uk/tinto

Protecting and centring communities in our tourism offering will be key to creating a sustainable future for all. This episode is essential listening if you're a business owner who wants to work more closely with others in your local area - and reap the benefits that come from a more joined up approach - but also to anyone who cares about taking ownership of how tourism affects the place they live now, and for the future. Featuring: David Bryan, Head of Sustainable Business,The Social Enterprise Academy. (www.socialenterprise.academy/scot). All the resources mentioned in this episode are available at www.hie.co.uk/tinto

Find out how you can help the effort to achieve Scotland's Net Zero ambition by 2045. From auditing your emissions, through looking at your supply chain and reducing waste, we talk about the steps you can start taking today to do your bit for the climate crisis, and the opportunity this provides for your business. FEATURING:   Neil Ross Russell, Managing Director, Net Zero Now   Dr Susanne Etti,  Environmental Impact Specialist, Intrepid Travel