EP 84: Michelle Taite, Intuit Mailchimp - 'Revolutionizing Retention'

Join us on this episode of TOP CMO as guest host Jackson Carpenter dives deep into the world of email marketing with Michelle Taite, the Chief Marketing Officer of Intuit Mailchimp. With over 25 years of experience in marketing, design, and brand management, Michelle shares her insights on how AI is revolutionizing the marketing landscape. From her journey at Unilever to leading Intuit Mailchimp, Michelle discusses the importance of customer obsession, the power of email for retention, and how Intuit Mailchimp is leveraging AI to provide personalized marketing solutions. Tune in to learn about the latest trends in marketing, the challenges of marketing to marketers, and the innovative strategies Mailchimp uses to stay ahead of the curve.

Key Takeaways:

• The role of AI in enhancing marketing efficiency and creativity.
• The significance of email marketing for customer retention.
• Insights into Michelle's approach to growing Intuit Mailchimp as a lifestyle brand.
• The balance between brand marketing and data-driven strategies.