The Zac Anesbury Show: Your Marketing Podcast

Welcome to the Zac Anesbury Show! On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic. She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show! Guest ProfileAssoc. Prof. Lara StocchiGoogle Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi  Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

Welcome to the Zac Anesbury Show! On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic. She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show! Guest ProfileAssoc. Prof. Lara StocchiGoogle Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi  Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.  Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/  Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show