The Twelfth House podcast

Pia Beck on Running an Intuitive Business with an OCD Diagnosis

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Continuing on our theme of spiritual and squiggly brained operating systems this month, we’re chatting with Pia Beck of Curate Well Co. about the ins and outs of running her business with a squiggly (or neuro-divergent) brain. Pia graciously speaks about her experience of receiving an OCD diagnosis, and how this has changed her understanding of herself as an entrepreneur, running several businesses.

After a career in people operations in the tech and startup worlds, Pia started Curate Well Co. Today, Curate Well Co. helps brands change narratives and redefine norms in industries that are desperately calling for something different.

Follow along with Pia and her ventures at @curatewellco @piabeck_ @consideredsb.co

Find out more about working with CWco. on a consulting or configuration capacity here and follow the journey of their sister company, Considered. Considered is a micro, mobile coffee concept serving up espresso drinks — curbside — out of a vintage VW bus in Santa Barbara, California.


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