Amelia Hruby on Growing a Business Off the (Social Media) Grid

This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.comWe’re celebrating a subscriber milestone at The Twelfth House and want to say THANK YOU SO MUCH to all of you gorgeous people for supporting this publication. We’ll randomly select five Twelfth House+ subscribers who open this email to enjoy your choice of either a 30-m 1:1 Matrix of Destiny reading or a 30-m 1:1 Intuitive Business Strategy session. Just by opening this email you’re entered to win :) Found ObjectsWelcome to Found Objects, where we give you a behind-the-scenes look at what we’re thinking about, reading, making, and what's floating around in the hivemind and changing how we see the world. These are the building blocks — some directly, some indirectly — that contribute to what we’re focusing on for the next six weeks.This is the second post in a six-week series on Failure Tolerance as a Magnetic Practice. If you want access to the full curriculum for this series, subscribe to The Twelfth House.

In this episode of The Twelfth House, we’re exploring our concept of Void States and how running experiments can help you break free from feeling stuck, uninspired, or overwhelmed.There are three different void states that we might experience when wondering "what the hell should I do next?":* The Uninspired State: Where you don't know enough about yourself or the world to know what you want to do next. This state can benefit from tools like subconscious audits, meaning-making systems like astrology and human design, and shadow work.* The Burnt Out and Overwhelmed State: When you've put in effort but aren't getting recognition or satisfaction in return, leading to burnout and a lack of clarity on next steps.* The Overwhelmed By Possibility State: When you have too many options and ideas but don't know where to start, experiencing analysis paralysis and fear of making the wrong choice.These void states are natural parts of life's cycles — we’ll all go through all of them many times throughout our lives. But that doesn’t make a Void State, like, a super fun time. Anyway, running experiments in your life or business — essentially creating pattern interruptions that introduce new stimuli and change the way you experience your environment — can absolutely be a tool to getting you unstuck if you’re having a hard time getting out of a void state. Experiments aren't about success or failure, but about introducing new information into your system to help you get unstuck and see the world differently.Signs you're ready for an experiment:* Feeling bored/stuck/overwhelmed * The outcomes you're getting feel like a season of Real Housewives that should've ended three episodes ago* You catch yourself saying "I should..." more than "I want..." (giving very much corporate girlboss energy when you're trying to be intuitive business queen)I share my personal approach to experiments and how to reassess when the experiment starts to feel oppressive (boooo) rather than illuminating (yaaaaay). Some experiments that you can try for yourself: * Sell something in your business every day for 30 days* Change how you present yourself daily for a month* Do something surprising or uncomfortable daily* Test your failure tolerance by putting yourself in the position to get rejected on the daily. Oh, and we just opened the doors to "Ruthless Clarity," an eight-week email course designed to help people clear overwhelm and get clarity on their motivations, priorities, and internal compass. You can learn more here — we start on May 11th! 📚 Resources and Links:* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe

📚 Resources and Links:* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle hereThis week I'm diving into that frustrating feeling we all know too well: doing, honestly, way too much while getting absolutely nowhere. (Cue that Great British Bake Off meme of the woman frantically running around the kitchen accomplishing precisely nothing.)I explore the concept of "ruthless clarity" — that magical state where you actually know what you're doing and why — versus what I call "chicken without a head syndrome" where you're making reels! Guest starring on podcasts! Starting seventeen newsletters! And still feeling like you're treading water.You'll hear about Mozart's creative process (yes, really), the difference between panic-driven busy work and following what I call "cosmic doorknobs" — those delicious breadcrumb trails the universe leaves for you when you're quiet enough to notice them.I also take an unexpected side road into my habit of blocking annoying influencers (life's too short lol), and why forcing all your interests to fit under your "personal brand" is the fastest way to suffocate your actual genius.Whether you're currently drowning in shiny object syndrome or just wondering why your fifteen simultaneous projects aren't yielding results, this episode offers a witchy middle path: do less, but with ruthless clarity.Thoughts on your own cosmic doorknobs? Drop them in the comments!The Twelfth House is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe

📚 Resources and Links:* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle hereNuance? On the internet???? Sparked by Chappell Roan's viral "parenting is hell" discourse, this week I throw our editorial calendar into the abyss to tackle something I've been totally allergic to discussing publicly: my experience with parenthood. You'll hear why I always dodge the parent-content pipeline, why my expectations for motherhood were subterranean (spoiler: expecting the worst is apparently my superpower), and why having a baby at 33 instead of 25 might be the ultimate "choose your hard" situation.My experience of parenting has been like, the opposite of hell… and boy-howdy do I totally empathize with why Chappell’s twenty-something friends might find parenting to be Les Miserables. Because I’m pretty sure if I’d had a kid any time before when I did, I would have felt that way, too. Whether you're child-free and thriving, halfway through freezing your eggs, or currently nap trapped under a somewhat sweaty but 100% adorable toddler, this episode tries to offer the rare middle ground in today's polarized parenthood discourse. No toxic positivity, no doom-scrolling negativity — just one witch's take on how motherhood unexpectedly activated parts of myself I didn't know existed, and perhaps some ideas to think about if you’re anything like how I was pre-baby when I was still trying to decide whether to take a gamble on a new (volatile) experience like having a child or if I should just enjoy a child-free existence. Curious to hear your thoughts in the chat! The Twelfth House is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe

This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.comIn an era where aesthetically curating the idea of doing something has become our collective toxic trait (I see you, productivity people with your untouched Notion pages), it's time for a lil’ reality check. A gentle call in. A firm, kind redirect as we emerge from the eclipse portal and catapult ourselves into Q2. Today’s episode of the Twelfth House+ …

This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.com📚 Resources and Links:* Sign up for the HOW TO BEGIN: A PROJECT PLANNING CLASS * 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle hereProject Planning: The Unsexy Secret to Making Cool Stuff HappenHere's where I, Michelle Pellizzon — she of witchcraft discussions and intuitive business sermons — confess my deeply un-magickal love affair with something that has my tarot cards collectively rolling their eyes: project planning. Not ironically, not subversively, but in a "this literally saved my creative life" way that sometimes makes me question if I've finally sold out to Big Productivity. (I haven't! Probably!)The Magic-to-Mundane PipelineProject planning is definitely something, but like, ✨channeling spirit ✨ it is not. There's nothing transcendent about a project plan, at least to me. Yet those moments that feel like "literally touching God"— when creativity flows through you like some cosmic dictation service — don't appear simply when I light the right candle. They happen when I've laid the groundwork by doing the deeply unsexy work of planning. I work with literal psychics and mediums — people who can, like, text the dead — and even THEY need project plans. Honestly, everyone can use a project plan. The game-changer for most people is realizing planning isn't constraining creativity but creating space for it. Join My Planning Cult (We Have Templates)I'm teaching a project planning class on March 23rd, 2025. If you're in the North Node, it's included (congrats, savvy investor!); if not, it's still affordable because I genuinely believe this stuff changes lives.Listen to the full episode to hear how I've somehow made project planning sound revolutionary rather than like the organizational equivalent of eating your vegetables. Because sometimes the most rebellious thing you can do as a creative is actually finish what you start.OK, so with that, let’s get into today’s case study — a project plan for putting together an Creative Writing MFA application that’s due at the end of March. MFA Application Project Plan

This week, we’re talking about the difference between being seen and being SEEN.The uncomfortable truth? People don't notice you because you're doing most things exactly the same way as everyone else.We observe what seems to be working for others, frantically study their "method," and replicate it with the precision of someone following IKEA instructions — except we're building our entire lives and businesses this way.And, listen, this isn't necessarily a bad strategy. But if you want people to see you, to acknowledge you, to recognize you… you’ve gotta stand out. And if you’re just going with the flow, doing what everyone else does without asking why — welp, yah just blend into the crowd. Standing Out Without Being That PersonThe alternative isn't wearing neon jumpsuits or speaking exclusively in haikus.The secret is embarrassingly simple: be more conscious.Instead of blindly following others, pause and ask:* Why am I doing this thing this way?* What's my actual perspective?* Is this working for ME?It's about switching from automatic to intentional thinking in a world where most people are running on autopilot.Project Planning: The Unsexy Secret WeaponThe most practical takeaway sounds about as exciting as organizing your sock drawer: project planning.Project planning forces you to ask:* Why am I doing this?* What do I actually want to happen?* What's my strategy?* What's the actual first step?These questions might seem basic, but most of us skip them entirely, jumping straight to execution mode following the same tired blueprint everyone else uses.The Serious Truth BombRemember: "No one takes you more seriously than you take yourself."If you're approaching your work with "aw shucks, who am I to do this thing?" energy, you're telling everyone else not to take you seriously either.Taking yourself seriously doesn't mean acting like Adrien Brody accepting the Oscar. It means recognizing your power and not wasting it. The bottom line: To be seen, you need to do things differently. 📚 Resources and Links:* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle here* Join HOW TO BEGIN: A PROJECT PLANNING CLASS here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe

This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.comWhat if you didn’t have to convince anyone to buy from you? What if your ideal clients already knew they needed your work — and were ready to say yes before you even made an offer? That’s the magic of a diagnostic.In this episode, Michelle Pellizzon Lipsitz unpacks why diagnostics — things like quizzes, intake forms, and archetypes — are the secret weapon behind businesses that sell with ease. Instead of chasing clients or trying to “sell harder,” diagnostics help people self-identify their needs, understand their pain points, and see exactly how your work fits into their journey.In This Episode We Cover:📊 What diagnostics actually are — and why they’re one of the most underrated tools in business🛠 How to build a diagnostic system that classifies clients into archetypes and guides them to the perfect solution

*record scratch freeze frame* You're probably wondering how we ended up here, doom-scrolling at 3am and feeling like our businesses live and die by the whims of an algorithm created by tech bros who definitely think their morning cold plunge routine earns them moral superiority. “Can you even have a business without social media?” Well, yeah. Of course. You just might have to get scrappy with it. On today’s episode, KP Pilley and Michelle Pellizzon Lipsitz unpack the common urge to boycott social media platforms—especially when they feel overwhelming, exhausting, or just not fun anymore. But before you ghost Instagram, they explain why completely abandoning these spaces might not be the best move. Instead, they offer ways to use social media intentionally, without letting it consume all your energy.Marketing IRL: Connecting with Your Audience Outside the InternetRemember life before we all became digital avatars of ourselves? Turns out, gasp, marketing existed! And it worked! Some might even say it worked better, back when we weren't all competing with an endless stream of AI-generated content about manifesting abundance through the power of positive thinking.KP breaks down some delightfully analog ways to reach your people:📌 Events that actually build community (and how to make them accessible, engaging, and worth showing up for)📌 Old-school marketing that still works—flyers, direct mail, and real-life conversations📌 Finding your audience where they already are, instead of trying to force engagement online📌 Branded giveaways and creative guerrilla marketing (because who doesn’t love free stuff?)he Power of Your Network (No, Not Your Wi-Fi)Here's some cosmic truth: word-of-mouth marketing is basically manifestation in action. KP gets into the magic of referrals and those beautiful loose connections – you know, the people who've been quietly watching your journey but haven't felt compelled to drop "queen 👑" on every single post.The Bottom Line (Because We Still Live in Late Stage Capitalism)Marketing shouldn't feel like a root canal without anesthesia. If you're not having at least a little fun with it, you're doing it wrong. This episode is your permission slip to break free from the algorithm anxiety and create a marketing strategy that feels as good as finding out your crush's birth chart is perfectly compatible with yours.Ready to make marketing feel less like a chore and more like casting spells? This episode is your grimoire for mixing digital and analog magic in ways that actually work. No "just be authentic!" toxic positivity required.📚 Resources and Links:* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle here* This podcast is edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Softer Sounds Studios This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe

In this chaos carnival we call life, where doom-scrolling is an Olympic sport and debilitating anxiety comes free with every social media subscription, here's a wild thought: maybe “trust yourself” isn't just a cute Pinterest quote — it's a battle cry. (Too dramatic? idc!) In this episode, intuitive medium and inner child whisperer Natasha Levinger tells all about developing your psychic abilities — not as some woo-woo skill that requires you to rename yourself Starflower and move to Sedona, but as something that's literally just part of having a human meat suit. Intuition isn't just vibes – it's information, baby. Intuition, Somatics, and the Art of Knowing YourselfNatasha shares the practical, embodied techniques she uses to stay centered and in control of her own energy—especially in triggering or overwhelming situations. From working with the inner child to closing the aura and separating from unhelpful energetic influences, she explains how to navigate life (and the unseen) with confidence.They also explore the fascinating link between physical posture, embodied cognition, and intuitive strength — because how you hold yourself physically shapes how you hold yourself energetically. Your body is a tuning fork for psychic information, and understanding this connection is a game-changer.Boundaries, Fear, and Why Humor is a Psychic Survival SkillOne of the biggest myths about intuition? That it makes you vulnerable. The truth is, strong intuition requires strong boundaries. Natasha explains how to set energetic boundaries (yes, even with spirits) and why maintaining control of your own energy field is essential—especially when dealing with fear, anxiety, or external chaos.The Biggest Mistake People Make When Developing Intuition—and How to Avoid ItDeveloping psychic and intuitive abilities isn’t about forcing anything; it’s about tuning in to what’s already there. Natasha shares the common pitfalls that hold people back and how to approach intuitive development in a way that’s natural, accessible, and (dare we say it?) even fun.If you've ever felt the call of the unseen (or just want to know why you always know who's calling before you check your phone), this episode is your permission slip to trust that weird feeling in your gut that's always right about your ex's new relationship.📚 Resources and Links:* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠* Inquire about 1:1 work with Michelle here* This podcast is edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Softer Sounds Studios* Connect with our guest, Natasha Levinger This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe