The Twelfth House podcast

Amelia Hruby on Growing a Business Off the (Social Media) Grid

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Today, on The Twelfth House, we’re talking to Amelia Hruby, PhD, feminist author, educator, podcaster, and the founder of Softer Sounds, a podcast studio for entrepreneurs and creatives.

Over the past decade, Amelia has been a university professor, a community organizer, and a radio DJ. Now, she helps babes get their voices off social media & onto the airwaves with her podcast Off the Grid: Leaving Social Media without Losing All Your Clients.

If you’ve been with us for a while you’ve definitely heard Amelia's genius editing skills via this podcast, but today we’re lucky to be sitting down with her to chat about her journey of growing her business to six figures in a year, while going totally dark on social media.

We’re musing on:

  • Amelia’s journey of becoming an influencer, getting a book deal, and raising money to market her book
  • What sparked her disillusionment with Instagram and created a catalyst for going completely “dark” on social
  • How she manages friendships and business partnerships without Mr. Zuck 
  • How she markets her services without relying on social media algorithms 
  • What skills and values entrepreneurs should focus on vs. the skill development that social media demands of us 


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This podcast is edited by Softer Sounds Studios

Our detailed show notes can be found @ www.holisticism.com/journal

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