2317: Adobe Summit - Thriving in Uncertainty: The New Playbook for Leaders
At the Adobe Summit, I sat down with Joan Smith, Managing Director and leader of Protiviti Digital, to discuss how leaders and marketers can navigate the uncertainties of today's rapidly changing landscape. As the lines between digital and physical continue to blur, businesses are grappling with challenges such as shifting consumer behavior, data privacy regulations, and supply chain interdependence, all while facing a looming economic downturn.
In this enlightening conversation, Joan shares her insights on Meeting customer expectations in an economic downturn by delivering meaningful experiences. We also discuss connecting technology to customer value, focusing on experience rather than process, and orchestrating purposeful interactions for hyper-personalization without being creepy.
We also discuss how businesses can embed agility and automation into operating principles to adapt to a world of constant change in an informative chat on thriving in uncertainty, embracing change, and redefining the playbook for leaders and marketers.
Altri episodi di "The Tech Talks Daily Podcast"
2397: How Direct Digital Holdings is Disrupting the AdTech Space
15 ore fa
21:25In this episode of The Tech Talks Daily Podcast, we explore the rapidly evolving AdTech and digital programmatic advertising industry with Mark D. Walker, the CEO, Co-founder, and Chairman of Direct Digital Holdings (DDH). Mark unpacks how DDH, a burgeoning titan in the industry, continues to lead with its innovative technology platform that manages approximately 90,000 clients monthly, generating over 100 billion impressions per month across various media channels. Amid industry turbulence, this disruptive tech entity uniquely stands strong, continuing to grow and succeed. Crucially, DDH isn't your typical AdTech firm. Comprising Huddled Masses, Colossus SSP, and Orange142, DDH presents a unique ad ecosystem that offers services on both the ad-buy and ad-sell sides, a feature that most competitors lack. DDH has strategically positioned itself as a leader in programmatic advertising, emphasizing reaching consumers and publishers in mid-sized, multicultural, and under-represented markets, including those linked to gender, race, and sexual orientation. On a prouder note, DDH carries the torch of being the 9th ever black-owned business to list on a US exchange (Nasdaq: DRCT), an accomplishment that Mark, who is well-versed in the complexities and potential of multicultural markets, holds with great pride. In our conversation, Mark discusses a recently released whitepaper featuring noteworthy research findings indicating that, during a time of economic uncertainty, many brands are neglecting potential revenue and market share growth opportunities due to a lack of focus on Black, Hispanic/Latin, AAPI, and LGBTQIA+ communities. Mark offers actionable insights to address this issue. This episode promises to provide a deep dive into the future of AdTech, the unique vantage point of DDH, and why this fast-growing company should be on everyone's radar. Stay tuned for this insightful discussion with Mark D. Walker, a trailblazer and advocate for diversity in the tech industry.
2396: Guarding the Web: CHEQ and the Fight Against Bots and Fake Traffic
2 giorni fa
34:07Guy Tytunovich is the founder and CEO of CHEQ, a leading security firm specializing in the elimination of bots, fake web traffic, and malicious users. Born from the minds of former members of Israel's elite intelligence Unit 8200, CHEQ is dedicated to shielding over 15,000 companies worldwide from damaging web activities that can significantly impact their bottom lines. In our conversation, Guy unpacks the startling extent to which bots and fake traffic disrupt businesses, with a whopping 40% of all web traffic comprised of invalid users and bots. He illuminates how this trend sabotages marketing efficiency, skews data and analytics, and hampers on-site conversion efforts. Guy brings the issue to life with real-world examples. We dive into CHEQ's findings, which reveal an astounding potential wastage of $658M annually in Twitter ad spend on bots and fake users. Guy also touches on the infamous bot attacks on Ticketmaster during Taylor Swift's tour sale, which led to site crashes and congressional hearings. We explore the recent case of JP Morgan Chase, which suffered a $175M loss due to a fraudulent customer list during the acquisition of startup Frank. In the rapidly heating M&A landscape, Guy sheds light on how businesses can properly vet acquisition targets and steer clear of such pitfalls. Join us for this insightful episode as we explore the hidden threats in the digital landscape and discuss how CHEQ, with its advanced cybersecurity measures, is paving the way for safer, more efficient business practices in the web realm.
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2395: How Calaxy is Reinventing the Creator-Fan Relationship in Web3"
3 giorni fa
27:29Rusty Matveev, Chief Strategy Officer at Calaxy discusses the surge of investment in the creator economy and its implications in the world of Web3. The creator economy, predicted to hit a whopping $75 billion USD market worth by 2024, is set to revolutionize the traditional commerce sector and the way celebrities and influencers connect with their fans. Calaxy is a next-generation social marketplace aiming to reinvent the creator-fan relationship, providing creators with a direct line of engagement with their fans, free from the confines of traditional social media conglomerates. With an impressive line-up of creators including NFL star Ezekiel Elliott, The Bachelor's Matt James, and singer Teyana Taylor, Calaxy is a prominent player in the creator economy. Boasting over 15 years of experience in the emerging tech and startup space and a background in venture capitalism, Rusty is uniquely positioned to shed light on this thriving sector. He explores the shift in power dynamics within the creator community, the growing impact of NFT-powered commerce, and the potential of utility-driven NFTs. In our conversation, Rusty and I delve into Calaxy's hybrid social platform that serves as a unique marketplace for creators, providing a storefront for direct fan engagement. We also touch upon the exciting potential the creator economy holds for its participants, with Rusty predicting that creators could earn millions of dollars daily through direct fan engagement. Don't miss this episode for insights into the future of the creator economy, the transformative potential of Web3, and how platforms like Calaxy are empowering creators and revolutionizing fan relationships.
2394: The Art of Active Listening and Building a Culture of Connectivity
21:52In this episode of Tech Talks Daily, I host Heather Younger, a prominent keynote speaker, author, CEO, and Founder of Employee Fanatix and an all-around amazing human being. At a time when we are hearing about the importance of people in the tech industry and every business, I learned how Heather focuses on empowering leaders to value their people at work. Heather shares the significance of active listening, a skill she explores in depth in her recent book and believes is crucial for a robust company culture, especially in today's hybrid work environment. Despite the wealth of communication, we talk about the frequent neglect of effective listening in workplace communication. Heather shares insightful instances where a lack of customer listening led to unfavorable outcomes, highlighting the need to incorporate all voices in an organization and build a culture fostering connection and belonging. She discusses prevalent workplace myths and misconceptions, stressing the importance of uniting individuals from all tiers to drive superior strategies. Echoing hope for the future, Heather cites examples of leaders starting to pay attention to inclusivity and implementing broad changes that could benefit their employees and the people they serve. In conclusion, Heather and Neil discuss her new book, The Art of Active Listening, her Leadership with Heart podcast, and future plans for a workshop and certification program. This episode underscores the power of active listening in enhancing belonging, loyalty, profitability, and innovation, making workplaces more engaging and inclusive for everyone.
2393: How Outlier Ventures is Pushing the Boundaries of Web3
31:32Ben Meyer from Outlier Ventures joins me for a deep dive into the world of Web3, decentralization, and the unique challenges startups face in this arena. Outlier Ventures, renowned for propelling the Web 3 movement, boasts a track record of 25 cohorts, partnerships with multiple layer one protocols, and an impressive $350 million raised for their pre-seed portfolio companies. Ben delves into Outlier Ventures' mission to foster a decentralized economy, outlining the array of challenges that they help startups navigate. These include the technical intricacies of Web 3, issues of scalability, regulatory uncertainties, interoperability, user adoption hurdles, security concerns, talent acquisition, funding, and limitations of infrastructure. He also introduces us to the zero knowledge cohort, a program designed to mentor founders and assist them in exploring diverse design spaces and ecosystems. We also touch upon the importance of stress-testing projects for endurance through future cycles in the Web 3 industry. We delve into how DeFi can address challenges like transparency, auditability, and privacy, and discuss Ally Adventures' method of evaluating potential projects based on the resilience and adaptability of founders. Ben shines a light on the Aptos X Outlier Move accelerator program, which focuses on mainstreaming Web 3, enhancing user-friendliness, and boosting scalability. He also shares insights on Outlier Ventures' role in ecosystem development and the exciting convergence of AI and crypto. Finally, Ben explores the crucial role of zero knowledge in enabling scalability and privacy for Web 3, along with opportunities for infrastructure, tooling, and authentication. Wrapping up the conversation with a book recommendation, Ben invites eager listeners to reach out to learn more. Join us for this insightful conversation, offering a glimpse into the future of Web 3, the dynamic landscape of decentralization, and the exciting endeavors of Outlier Ventures.
2392: How INK is Spearheading the AI Evolution in Content and SEO
43:01Alexander De Ridder, the Co-Founder and CTO of INK joins me on Tech Talks Daily. As the creator of the world's first AI-powered content optimization software, Alexander brings a unique blend of experience from startups to Fortune 100 companies, offering deep insights into the evolving landscape of AI, SEO, marketing, and social media. Alexander shares the exciting journey behind INK, the revolutionary software leveraging AI to optimize content across SEO and social media. As we explore the upcoming shift to the interactive web, Alexander explains how INK aims to steer the SEO industry towards this novel phase. He also provides fascinating insights into his previous contributions to machine learning and the scope of Web 3.0. Addressing ethical considerations in the realm of AI, the discussion revolves around its role in business, marketing, and social media, with an emphasis on delivering unique data and experiences via quality content. Alexander forecasts the transformative impact of AI assistants on our web interactions and the need for businesses to engage conversationally with AI. With Alexander's diverse roles from project manager to chief innovator, this episode offers a rich exploration of AI's potential to reshape SEO, content optimization, and business interaction dynamics. Stay tuned for a fascinating journey into the future of AI and SEO with Alexander De Ridder.
2391: Sten Tamkivi: From Skype to Plural Platform - A Journey of Tech Leadership
19:06In today's Tech Talks Daily Podcast, we're coming to you from Latitude 59 in Estonia, hosting an enlightening conversation with the prominent Sten Tamkivi. A stalwart in the tech scene from an early age, Sten established the first digital media agency in Estonia when he was just 18 years old, and played a significant role in Skype's monumental $8.5B sale to Microsoft. Now, Sten is pushing the boundaries of the tech industry with his Plural Platform, where he invests in groundbreaking tech companies at their infancy. Through his multi-family office, Taavet+Sten, he's also making remarkable strides outside of early tech. In our chat today, we'll explore the culture of founders supporting founders, Europe's pivotal role in the global tech scene, and the lessons gleaned from the evolution of Estonia's tech landscape. With Sten, we venture into the world of venture capitalism, challenging the conventional hierarchy and creating a scalable network of peers committed to nurturing the next generation of tech builders. Through his work, he hopes to generate a GDP-level impact on Europe and foster a product-building mindset among the upcoming tech entrepreneurs. I learn how Sten's investment strategy via Plural Platform focuses on the earliest stages of legendary tech companies. His previous work includes founding Teleport (acquired by Topia in 2017), and an 8-year journey with Skype from its startup phase to reaching 300M active users and a $8.5B exit to Microsoft. An active voice for entrepreneurship, tech education, and an open, creative society, Sten continues to shape the future of European tech. Join us as we delve into Sten's inspiring journey and vision, sharing unique insights and exploring innovative strategies. Whether you're a budding entrepreneur, seasoned tech professional, or simply a tech enthusiast, this is a conversation you won't want to miss.
2390: NordicNinja - Deep Tech and Sustainable Transformation
31:31In this episode of Tech Talks Daily, I am joining forces with Rainer Sternfeld and Tomosaku Sohara, the powerhouse Managing Partners of NordicNinja. This unique joint venture between Japan and Estonia is at the forefront of cultivating an international, collaborative tech environment, and we can't wait to dig into this fascinating partnership. Rainer Sternfeld, a seasoned founder turned investor, has spent the last 20 years building tech businesses across continents. As the co-founder of Planet OS, a climate tech company acquired by Intertrust, Rainer has established a solid foothold in the intersection of tech and sustainability. With his extensive experience and unique perspective, he is a crucial link between Japan, Europe, and the U.S., strengthening ties and fostering a harmonious tech ecosystem. Our second guest, Tomosaku Sohara, brings his profound knowledge in investment and clean technologies to the table. As a former leader of investments at JBIC IG Partners and having financed cleantech and mobility projects across the globe, Tomosaku is deeply embedded in the tech sector, focusing on climatetech, energy, and blockchain applications. In this conversation, we'll explore the fascinating synergy between Japan and Europe, the unique opportunities and advantages of founder-led venture capital firms, and the imperative digital and sustainable transformations happening in our world today. The collaboration of Rainer and Tomosaku exemplifies the power of cross-continental teamwork in creating a sustainable future. Through the innovative work of NordicNinja VC, we'll delve into how technology can bridge the gaps between nations and propel us towards a future that is both digitally advanced and ecologically responsible. So, gear up for this eye-opening episode as we delve into the tech world's cutting-edge innovations and the transformative power of global collaboration. From Japan to Estonia, from AI to climate tech, and everything in between, this is one episode of Tech Talks Daily you won't want to miss!
2389: Salv - The Collaborative Crime-Fighting Network Tech Combatting Financial Crime.
21:53Today, I'm diving into the complex and increasingly important realm of financial crime. To guide us through this labyrinth, I am joined by an industry veteran and dedicated crime fighter, Taavi Tamkivi. As the Co-Founder and CEO of Salv, Taavi Tamkivi brings decades of experience in fraud, revenue assurance, and consumer analytics. Prior to founding Salv, he led the AML, Fraud, and KYC teams at distinguished companies such as TransferWise and Skype. However, despite his significant contributions, Taavi felt the vast financial crime expended a more collaborative and holistic approach. This inspired him to establish Salv, a company focused on innovative, cooperative methods of combating financial crime. At Salv, Taavi is pioneering Europe's first collaborative crime-fighting network, creating a new front line in the battle against financial crime. Today, we'll delve into the emerging threats of financial crime, financial institutions' difficulties in combating it, and how collaboration is key to turning the tide. As we conclude our insightful dialogue with Taavi Tamkivi, we're left with a deeper understanding of the complex landscape of financial crime. His insights into detection, prevention, and the power of collaboration in the fight against crime are invaluable in this rapidly evolving sector.
2388: E-Residency and Beyond: Taavi Kotka’s Blueprint for a Digital World
23:04I'm thrilled to be broadcasting from Latitude 59 in Estonia today, renowned as the cradle of the digital revolution. And the person who'll be joining us today is someone who has played a pivotal role in shaping that revolution – Taavi Kotka. Taavi Kotka is not just an entrepreneur, but also the first-ever Chief Information Officer (CIO) for the Government of Estonia. His innovation and vision were key in shaping e-Estonia, the world's most digitally advanced nation. His contributions, notably the world's first e-Residency program, have revolutionized the way the government interacts with its citizens and conducts its operations. Starting his career as a humble programmer and eventually becoming the CEO of Webmedia (now Nortal), Taavi has worn several hats throughout his illustrious career. His achievements range from being crowned Ernst & Young’s Entrepreneur of the Year to receiving Estonia’s prestigious White Star III Class Order. Now, as a special advisor to the European Commission Vice-President Andrus Ansip on the European Digital Single Market, Taavi continues to influence the tech sphere, whether it's through his startup ventures, consulting for enterprises and governments, or his thought-provoking keynotes at global conferences. In today's episode, we're going to deep dive into a conversation with Taavi Kotka. We’ll explore his journey, the milestones he’s achieved, and his views on the future of digital governance and transformation. I also learn how for community-led businesses, Koos simplifies shared ownership to let business-critical communities earn and own equity-like stakes in that business without messing with the cap table. As we wrap up this insightful conversation with Taavi, we're reminded of the disruptive power of technology. Through his relentless efforts and innovative thinking, Taavi has transformed not only industries but also an entire nation. His insights into digital transformation, government policy, and the startup ecosystem offer a unique perspective on the future of technology.