#183 The Pivot That Launched a Brand Marketing Career With Alex Powell, Senior Manager of Go-To-Market Strategy at Target

Join Natalie for a special solo episode where she shares how to give your LinkedIn profile a glow-up.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Madi Marotta, Social Media Manager at Waterboy☁️ Career leap from creator to brand social media manager☁️ How she got hired at Waterboy after getting rejected☁️ Going viral and getting canceled all on her first week at the job☁️ Why she still wakes up at 6am to post 6 TikToks a day☁️ Advice for creators trying to turn content into a careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Annie Dunbar, Senior Social Media Manager @ ESPN☁️ Social Media Marketing career growth journey during 8 years at ESPN☁️ Hard skills to develop for sports marketing industry☁️ Dealing with job rejection post-grad☁️ Tips for breaking into the sports marketing industry☁️ Advice for combatting imposter syndrome when managing large social media accountsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Rachel Kusin, Senior Director of Marketing at Skinny Dipped☁️ How Rachel pivoted from fast food to better-for-you snacks☁️ What it’s really like being the first marketer at a startup☁️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition☁️ Brand campaigns from The Last Crumb to Skinny Dipped☁️ Advice for navigating CPG as a scrappy, resourceful marketerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target☁️ How Alex pivoted from hospitality into a career in brand marketing☁️ The unexpected job that launched her marketing career☁️ What startup marketing really looks like behind the scenes☁️ How to advocate for yourself when you don’t have all the answers☁️ Advice for breaking into marketing without a traditional pathJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Nothing is spookier than getting ghosted during the job hunt; but it doesn’t have to haunt your confidence. Join Natalie in this solo episode, where she’s spilling the tea on how to bounce back when employers pull a disappearing act.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Liz Ehlert, Director of Entertainment Marketing at MGM Resorts International☁️ How Liz left medical sales and landed in entertainment marketing at MGM☁️ Why career growth doesn’t always mean a new title or raise☁️ The story behind the viral Zayn Malik helicopter Vegas launch☁️ Interview tips from a hiring manager who's seen it all☁️ Advice for building a career you love, even without a clear planJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Elise Longbottom, Director of Global Brand Marketing Strategy at Crocs☁️ Career journey from Vogue Sales Associate to Brand Marketer at Crocs☁️ How to pivot roles internally without starting over☁️ Why kindness and curiosity matter more than a perfect plan☁️ What working in events can teach you about brand building☁️ How to prep for every interview like it’s her dream jobJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie in a special solo episode where she talks all about creating a marketing portfolio from scratch, no experience required. Learn simple steps to showcase your skills, highlight what really matters to employers, and land your first role in marketing.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Alyssa Kluge, Director of Communications at Thrive Market  ☁️ The impact of earned media on brand credibility ☁️ Career advice for breaking into PR and communications ☁️ Why brand protection matters more than ever in a viral world ☁️ What it means to be a “protector of reputation” in PR ☁️ Advice on building your personal board of directors in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co