The Revenue Room™, by H2K Labs

In healthcare media, an AI hallucination isn't just a credibility problem. It can become a patient safety problem. Host Heather Holst-Knudsen talks with Allie Karas, Senior Vice President of Content at MJH Life Sciences®, about turning AI from scattered experiments into operating infrastructure across more than 50 healthcare brands. Allie leads a team of 140+ and shares how MJH standardized its AI workflows, which judgments must always stay human, why engaged, verified clinicians have replaced page views as the scoreboard, and how she is reshaping hiring, onboarding, and the career ladder for the AI era.Why Listen- AI as Infrastructure, Not a Shortcut: Learn how format-specific skills, clear QA criteria, and defined review stages let AI scale without compromising clinical accuracy.- Protect Trust While Moving Faster: Learn to divide work by the kind of judgment it requires, with AI handling assembly and humans owning every clinical claim.- New Metrics for a Zero-Click World: Find out why identified clinician engagement, gated content unlocks, and LLM referral traffic matter more than page views.- Leadership in the AI Era: Hear how to avoid the manager bottleneck and why new hires should work by hand before they touch AI.Connect with Allie: https://www.linkedin.com/in/allie-karas-649a5321/About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen and Aditi Sinha, EVP and Global Head of Technology & Operations at MarketCast, explore why AI creates value only when the operating model changes with it. Drawing on her work at NielsenIQ, Kantar, DHL Express, and now MarketCast, Aditi shares how to move an insights business from bespoke projects to productized intelligence, price for the decisions you improve, and prove transformation in numbers the C-suite trusts.Why Listen:Learn why faster insight is worth little until data, workflow, and people run at product speedUnderstand what it took to build Total Effect, MarketCast's always-on creative and media measurement platformHear how to shift from pricing deliverables to pricing the business problem solvedDiscover how an AI receipt-reading patent at NielsenIQ cut panelist effort by 85% and helped triple revenueGet a practical playbook for responsible AI, change management, and aligning siloed teamsAbout Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Narisa Wild, Chief Digital Officer at Clarion Events North America, to explore how AI is reshaping the economics of B2B events. Narisa shares how Converge+ turns a badge scan into a year-round stream of buyer signals, why Clarion chose partnership over build or buy under private equity ownership, and what it takes to move a sales organization from selling square footage to selling data as a solution.Why Listen:Learn how an event organizer is turning lead capture into a signal-rich, AI-powered data productUnderstand why partnership, not build or buy, was the right path under private equity constraintsHear how revenue-share deals with AI partners align incentives and build internal trustDiscover what it takes to give sellers the confidence to sell data-as-a-solution offeringsSee where a true competitive moat for event organizers lies: in the revenue mix and in exhibitor pipelinesCONNECT WITH NARISA: https://www.linkedin.com/in/narisawild/About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Patrick Garrigan, Co-Founder and CEO of Tenning, to explore what it takes to build events, content, and communities that drive real revenue. Drawing on his career across The Atlantic, Bloomberg Live, and Condé Nast, Patrick explains why the best events are built like theater, why audience must come first, and why "be useful" is the most powerful commercial strategy there is.Why Listen:Learn why great events need a narrative, not just a lineup of impressive speakersUnderstand why emotional intelligence and in-person relationships still win in salesHear a candid test for whether an event business should launch a media productDiscover how owning mistakes fast can make client relationships strongerGet Patrick's take on why audience strategy belongs at the start of every event planAbout Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Laura Taylor, Chief Operating Officer at Naylor Association Solutions, to explore what it takes to turn strategy into measurable results. Grounded in Naylor's 2026 Association Benchmarking Report, Laura shares how leaders can build confidence in their data, assign clear ownership, test new revenue streams quickly, and use AI to grow capacity so costs rise slower than revenue.Why Listen:Learn how a COO operationalizes a CEO's data-driven vision with agreed metrics, one source of truth, and named KPI ownersUnderstand why non-dues revenue is more critical than ever, and where to find monetizable engagement you already haveHear how to separate quick-win revenue plays from multi-year builds, and run both at the same timeDiscover why AI should be treated as a capacity multiplier, not just a cost-cutting lever, and why cutting client value is a losing modelAbout Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen welcomes back Matt Yorke, CEO of The Channel Company (parent of CRN), for his third appearance and a candid progress report on the company's mandate to become AI-native within two years. Since his RevvedUP session in March, The Channel Company has grown from a small pilot group to 27 deployed AI agents, embedded AI into revenue-facing products like CRN Answers and Aurora, and begun a "once-in-a-lifetime pivot" to transform nearly 50 years of proprietary channel data into a predictive growth platform that matches buyer demand to the partners best suited to serve it.Why Listen:Hear how the Aurora awards agent drove a 400% increase in completion rates and boosted table salesLearn the governance-first rollout model: training agents, sign-offs, an AI review studio, and quarterly innovation awardsUnderstand how Matt measures adoption—weekly dashboards, board reporting, and 6.5 hours saved per employee per weekDiscover the new hiring gate: "Prove to me why AI can't do this specific role"Get Matt's rule for the human-AI line: outsource the work, never the decisionSee why the website may not be the destination in five years, and how trusted content becomes a product layerCONNECT WITH MATT: https://www.linkedin.com/in/mattyorke/About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Jon Howland, CEO of Life Science Connect, who took on private equity backing after three decades of family-owned operation — then closed two acquisitions in roughly 30 days. Jon explains why his integration philosophy is "first do no harm," why the founders he acquires matter more than the products they built, and how a lifelong "follow your reader" discipline is now powering a single source of audience truth, purchase-intent data, and an AI-ready growth strategy spanning content, events, and technology.Why Listen:Learn the "first do no harm" approach to integrating acquisitions without destroying culture, systems, or audience trustUnderstand why founder talent — not product — is the real prize in B2B media M&AHear how "follow your reader" protects editorial discipline and long-term revenue under PE ownershipDiscover how unified audience data and engaged content ecosystems unlock purchase-intent revenue in the AI economyGet practical advice on choosing the right private equity partner and building an operator-heavy boardCONNECT WITH JON: https://www.linkedin.com/in/jon-howland-5a080214About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

A customer spends $100,000 this year and $100,000 next year. Most event businesses call that retention. Indiya Okam calls it a question worth asking.Heather Holst-Knudsen speaks with Indiya Okam, Group Vice President of Sales at RX USA, about bringing healthcare-grade operating rigor into a relationship-driven events business. Indiya's background in mathematics and engineering shaped how she reads revenue, and she uses it to show why flat year-over-year spend often conceals contraction in the product mix.In this conversation:How to calculate net revenue retention in an events environment, and why product mix penetration matters more than the top-line numberWhy pipeline health is a strategic asset for sellers rather than an administrative taskMoving sponsorship from a production function to a co-selling function, and the effect on average customer valueThe leaky bucket problem, and why acquisition without retention puts teams on an expensive treadmillEarly churn signals that surface long before the show floorTreating event engagement data the way a media company would, and what that unlocksWhere to start when you are facing fragmented data, long-standing habits, and multiple revenue streamsConnect with Indiya Okam on LinkedIn: https://www.linkedin.com/in/indiya-okam/The conversation continues inside Revenue Room™ CXO, where CEOs and their revenue-critical teams come together to tackle growth, transformation, data strategy, and the evolving impact of AI on business performance. Learn more and apply: [link]Register for RevvedUP 2027, March 14-16 at The Vinoy in St. Petersburg, FL where 250+ CEOs and revenue-critical CXOs, like Indiya, will convene to discuss AI, Data & The Race to Enduring Enterprise Value.Subscribe for new episodes of The Revenue Room™, where revenue leaders come to grow.The Revenue Room™ is the show where CEOs and revenue-critical leaders in media, events, and data and information businesses share how they are acquiring, keeping, and growing customers more profitably and predictably.About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen speaks with Sharon Roessen, Chief Operating Officer at Terrapinn, about what disciplined AI transformation looks like once you strip away the hype and keep only the receipts. Sharon walks through the "Terrapinn Brain" — a three-layered knowledge architecture built to give Claude full business context — and the hard numbers behind it: £470,000 in SaaS renewals cut, 13 working Claude skills shipped in five weeks, and 100% adoption where previous AI rollouts stalled at 50%.Why Listen:Learn how to structure a company "brain" (core, functional, and brand layers) so AI produces credible, on-voice work instead of hallucinationsHear which SaaS tools Terrapinn eliminated and how renewal cycles drove the replacement roadmapUnderstand why AI exposes weak processes before it improves them — and how 18,000 analyzed sales calls triggered a full pricing overhaulDiscover the use-case-first rollout strategy that turned dormant users into buildersSee how AI fluency is becoming a non-negotiable hiring bar for new graduates — while making people more valuable, not redundantCONNECT WITH SHARON: https://www.linkedin.com/in/sharonroessen/About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Tim Huelskamp, Co-Founder and CEO of 1440, the daily newsletter serving nearly five million intellectually curious readers. After a decade in private equity, Tim built one of the most profitable media businesses in America—27 employees, $1 million in revenue per person, a $101 million valuation, and not a dollar of venture capital. He breaks down the flywheel behind it: a product readers love, advertising that delivers measurable ROI, and disciplined reinvestment into growth.Why Listen:Learn the unit economics of a profitable newsletter: $3–$4 subscriber acquisition, payback within quarters, and stacked profitable cohortsUnderstand why talent is the single biggest ROI in business—and how 1440 achieved 90%+ retention over five yearsHear how reader feedback became the roadmap for 1440 Topics, a human-curated, AI-enabled knowledge discovery productDiscover how to build a durable, founder-controlled company with non-dilutive financing and lean operationsGet Tim's contrarian take on AI: why human curiosity can't be outsourced to agentsCONNECT WITH TIM: https://www.linkedin.com/in/timhuelskamp/About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.