EP52 Oliver Malanese - Your Relationship to Marketing Could Be Killing Your Business

Guest Bio:  Dan is a father, a veteran, and an entrepreneur. He is passionate about connecting with others to inspire and encourage them, he loves conversations beyond surface-level chat.  He's been certified through 48 Days and Transformation Academy as a Career and Life Coach, and continues to pursue many types of personal development and coaching education.  Some of my other experiences include: – StoryBrand Guide (Former) – 2x Certified Personal Financial Coach – Nationally Certified Victim Advocate – Master Resilience Trainer Dan has been coaching and mentoring in various capacities for more than two decades and can bring tremendous value to the table in many aspects of life and entrepreneurship.  What you’ll learn in this episode: Why you may want to join multiple communities as you’re growing your business.  What it means to “plug into” communities, and the benefits from doing so. Why Dan shifted from a career in the military to a different career of service.  How to become a better leader and a better coach.  Tools for overcoming Imposter Syndrome.  Connect With Dan: Website Other Resources:  Join the Impact Coaching Collective! - Use code PODCAST to get 30% off your first 3 months. The Prosperous Coach - By Rich Litvin 10x is Easier Than 2x - By Dr. Benjamin Hardy The HêART of Business Retreat - With Kimberly Rich Jump Ahead:05:01 - Enjoying the Work and Making it Fun 05:45 - The Importance of Community 06:40 - Dan Miller's Community Impact 08:30 - Empowered Podcasting Community 09:22 - TA Community and Leadership Opportunities 12:49 - New Coaches and Business of Coaching 14:34 - The Power of Inventory 16:50 - Creating a Manifesto 18:21 - Understanding Value and Pricing 20:03 - Operating from Want vs. Need 20:47 - Advice for New Coaches: Get a Job 22:49 - Offerings and Product Suite 23:18 - Mastermind and Group Coaching 24:02 - Technical Support and Consulting 25:36 - Consulting vs. Coaching 26:24 - Email Marketing Advice 28:11 - Onboarding Clients and Discovery Calls 29:45 - Filtering Clients and Application Process 31:06 - Segueing from Initial Sessions 35:31 - Overcoming Imposter Syndrome

Guest Bio:   Shannon Clarke is an ICF-certified coach who helps high-achieving, purpose-driven  women cultivate unshakeable confidence, self-belief, and joy as they make their unique  mark on the world. Her journey into this transformative work began after experiencing a  profound burnout as a senior leader in university student services, which ignited her  passion for helping women reclaim their power. With a unique blend of education,  storytelling, and soul-deep wisdom, Shannon guides her clients to create lasting change  by fostering greater self-compassion, presence, and creative energy.   Shannon is a nature-loving mama of two boys and her wild pup, Gracie. She is married  to her favorite adventure partner and lives in Ottawa, Ontario. She and her family are  happiest when they are tromping in the woods and paddling all the lakes they can find.   What you’ll learn in this episode: How to stay well-resourced as you navigate new entrepreneurial challenges How Shannon’s burnout led her to make massive shifts in her life How to navigate chaotic times as an empath Why community is so imperative to your success as an entrepreneur Connect With Shannon: Instagram Free Self-Compassion Meditation - from Shannon   Other Resources:  Episode 58 with Shannon (Check out Part 1 of this two-part interview) The HêART of Business Retreat - With Kimberly Rich Jump Ahead: 02:03 - Empathy and Global Events 02:49 - Reacting vs. Responding 05:04 - Collective Grief and Fear 05:52 - Radical Self-Acceptance 07:52 - Shannon's Burnout Story 10:53 - Understanding Self-Compassion 17:10 - Allowing Emotions to Heal 18:10 - Finding Solace in Nature 21:07 - Community is Essential 21:18 - Exceptional Self-Care for Coaches 24:08 - Social Media Challenges 25:11 - Advice for New Coaches

Guest Bio:  Shannon Clarke is an ICF-certified coach who helps high-achieving, purpose-driven  women cultivate unshakeable confidence, self-belief, and joy as they make their unique  mark on the world. Her journey into this transformative work began after experiencing a  profound burnout as a senior leader in university student services, which ignited her  passion for helping women reclaim their power. With a unique blend of education,  storytelling, and soul-deep wisdom, Shannon guides her clients to create lasting change  by fostering greater self-compassion, presence, and creative energy.   Shannon is a nature-loving mama of two boys and her wild pup, Gracie. She is married  to her favorite adventure partner and lives in Ottawa, Ontario. She and her family are  happiest when they are tromping in the woods and paddling all the lakes they can find.    What you’ll learn in this episode: How to embrace “under-thinking” and why this is a Jedi ninja business move Why a last minute trip changed Shannon’s life How a cold plunge was the catalyst for self-liberation How under-thinking allows you to strengthen your intuition What it means to be a “Radiant Woman” How an illogical trip to look at a new house healed 20 years of resentment Connect With Shannon: Instagram Other Resources:  The HêART of Business Retreat - With Kimberly Rich Jump Ahead: 2:27 - The Power of Under-Thinking 03:22 - Channeling Magic in Coaching 04:27 - Shannon's Quantum Leap 05:13 - Internal Liberation Over External Success 05:54 - Attending Living Brave Live 05:33 - Overcoming Panic and Self-Doubt 09:13 - The Ice Bath Experience 08:34 - Embracing Self-Acceptance 11:59 - The Impact of Grief and Body Changes 14:09 - Post-Event Clarity and Life Changes 15:59 - Resentment and Compassion in Relationships 18:15 - The Stories We Tell Ourselves 22:12 - Redefining Quantum Leaps 24:08 - Pursuing Desires Without Needing 25:06 - Finding Joy in the Present 27:27 - Kimberly’s Synchronistic Trip to Paris and Egypt 31:20 - The Importance of Intuition in Business 32:54 - The Heart of Business Retreat 32:57 - Shannon’s Dream: Leading Women to Japan 38:22 - The Radiant Woman Program 40:08 - Healing from Burnout 41:24 - Embodying the Radiant Woman

Guest Bio:  Kimberly Rich is a certified High Performance coach, TEDx speaker, and creator of The Bold Life Movement. Her passion for helping people to live boldly and authentically led her to launch The Bold Life Movement Podcast in 2016, and over the years she has coached men and women all over the world to get to where they want to go, faster and easier. Her secret sauce? Being bold. Now Kimberly has partnered with Transformation Academy as one of their Head Coaches for the Quantum Leap Group Coaching Program, Coaching Confidence Accelerator and Life Purpose LIVE Coaching Certification. Through years of business and personal branding coaching, Kimberly has seen it all, and understands the frustrations and fears that new coaches make when trying to turn their passion for service into a profitable business. In today’s episode, she shares the important questions to ask yourself to determine how and when to pivot in your coaching business. Should you switch niches? Change your offerings? Bail on coaching entirely? Kimberly answers these questions and more in today’s episode.  What you’ll learn in this episode: The difference between pivoting and giving up. The necessary steps to take before pivoting in your business.  How to change your niche or offering with intention.  What signs to look for that indicate it’s time for a change. Connect With Kimberly: Instagram  Other Resources: Quantum Leap Business Bootcamp Connect with Transformation Academy on Instagram!

Guest Bio:  Kimberly Rich is a certified High Performance coach, TEDx speaker, and creator of The Bold Life Movement. Her passion for helping people to live boldly and authentically led her to launch The Bold Life Movement Podcast in 2016, and over the years she has coached men and women all over the world to get to where they want to go, faster and easier. Her secret sauce? Being bold. Now Kimberly has partnered with Transformation Academy as one of their Head Coaches for the Quantum Leap Group Coaching Program, Coaching Confidence Accelerator and Life Purpose LIVE Coaching Certification. Through years of business and personal branding coaching, Kimberly has seen it all, and understands the frustrations and fears that new coaches make when trying to turn their passion for service into a profitable business. In today’s episode, she shares one of her top takeaways from attending a recent LIVE event with her mentor and 200 other coaches. This super simple insight could change your entire business, and is all you need to know to earn money as a coach.  What you’ll learn in this episode: Why Kimberly continues to prioritize LIVE events.  The shocking way that many coaches have earned over 6 figures.  What you may be wasting a lot of time on in your business. The thing you think is blocking you, may not be the real thing blocking you. How to streamline everything you do to create more success as a coach. Connect With Kimberly: Instagram  Other Resources: The HêART of Business Retreat - With Kimberly Rich Break Up With Instagram: 100+ Ways to Market Your Biz Without Social Media - With Kimberly Rich Connect with Transformation Academy on Instagram!

Guest Bio: Following a pivotal chapter marked by a divorce and business transition in 2012, Dave embarked on a profound inner odyssey delving into self-exploration through coaching and personal growth programs. Dave has since stepped away from the corporate world and launched his mission as a certified Somatic Academy and certified Elementum Coach; transforming lives through his coaching company KÄNA Lifeworks. For his male clients, Dave has embodied a deep transformation and guides his clients to be the men they want to be, while for his female clients Dave provides a safe grounded masculine space for deep healing and change. A dedicated father to Liam and Aidan, Dave's parental role has spurred introspection into his own boundaries, spirituality, and views on masculinity. This introspective journey forms the core of "Breakfast with Manny," his podcast with co-host Emmanuel Mancilla, unraveling the essence of healthy masculinity and pathways for men's inner healing. What you’ll learn in this episode: How to incorporate different modalities into your coaching practice How to reverse engineer your life experience to be a better coach How to leverage mentorship communities to get clients The trick to being magnetic in your marketing Why it’s important to continue investing in your own growth The power of messy inspired action What it means to be a Benevolent King Connect With Dave: Instagram 🎙️Listen to ‘Breakfast with Manny’ on Spotify Other Resources:  No More Nice Guy - by Robert Glover Men’s Work - by Connor Beaton (Founder of ManTalks) No Bad Parts - by Richard Schwartz Alexi Panos Jump Ahead: 02:29 - Dave's Journey into Coaching 02:12 - Somatic Coaching Explained 05:48 - Example of Somatic Coaching Session 08:11 - Parts Work and Recommended Resources 08:44 - Transition from Entrepreneur to Full-Time Coach 11:26 - Combining Somatic Work with Masculine/Feminine Dynamics 14:37 - Balancing Masculine and Feminine Energies 15:22 - Conscious Expression of Masculinity 18:23 - Getting Clients as a New Coach 20:48 - Importance of ‘Being State’ in Coaching 22:27 - Coaching Example: Shame Pong 23:18 - Certainty and Transforming Your Own Life 26:04 - Types of Experts in Coaching 30:28 - The Benevolent King Series 33:41 - Leveraging Communities for Client Referrals 34:25 - Challenges of Getting Men into Coaching 37:32 - Insecurity Patterns in New Coaches 47:07 - Breakfast with Manny Podcast

Guest Bio:  Kimberly Rich is a certified High Performance coach, TEDx speaker, and creator of The Bold Life Movement. Her passion for helping people to live boldly and authentically led her to launch The Bold Life Movement Podcast in 2016, and over the years she has coached men and women all over the world to get to where they want to go, faster and easier. Her secret sauce? Being bold. Now Kimberly has partnered with Transformation Academy as one of their Head Coaches for the Quantum Leap Group Coaching Program and Platinum Membership & Business Mentorship. Through years of business and personal branding coaching, Kimberly has seen it all, and understands the frustrations and fears that new coaches make when trying to turn their passion for service into a profitable business. In today’s episode, she shares the important things to consider when creating a high ticket offer, and how you can incorporate one into your product suite! What you’ll learn in this episode: Why you may want to include a high-ticket offering.  How to add one to your product suite, even if you don’t feel ready.  What you need to know about your ideal client before creating your package.  Why some people would prefer to pay more.  What to “include” in this offering.  Which elements of your product suite you should start with.  Connect With Kimberly: Instagram  Other Resources:  Episode 53 - Your Marketing Plan in 4 Easy Steps  

Guest Bio:  Kimberly Rich is a certified High Performance coach, TEDx speaker, and creator of The Bold Life Movement. Her passion for helping people to live boldly and authentically led her to launch The Bold Life Movement Podcast in 2016, and over the years she has coached men and women all over the world to get to where they want to go, faster and easier. Her secret sauce? Being bold. Now Kimberly has partnered with Transformation Academy as one of their Head Coaches for the Quantum Leap Group Coaching Program and Platinum Membership & Business Mentorship. Through years of business and personal branding coaching, Kimberly has seen it all, and understands the frustrations and fears that new coaches make when trying to turn their passion for service into a profitable business. In today’s episode, she shares a simple 4-step Marketing Plan to help you go from passionate idea, to profitable business.  What you’ll learn in this episode: The one thing you must do before you start trying to market yourself as a coach Ways in which you may already be in a position to market yourself, you just don’t realize it.  The 4 simple questions to answer to create your marketing plan Why it’s important to be specific over general.  Connect With Kimberly: Instagram  Other Resources: Break Up With Instagram: 100+ Ways to Market Your Biz Without Social Media  

Bio: Oliver Manalese (pronounced: Mɑh-nɑh-leh-seh) is a transformational life coach, spiritual guide, and mentor. He is the author of The Daily Prosperity Method, a book that helps readers expand their capacity by owning the day. Since 2012, Oliver has been helping high achievers create peaceful prosperity in their lives and businesses within his private coaching practice. By working with Oliver, clients reconnect with themselves, own their gifts, and align their lives with meaning, purpose, and impact. His highest performing clients 2.6X their income while working 80% less while becoming the clearest, calmest, and most confident version of themselves. Besides the 3 days a week Oliver spends working on his next book or unlocking clients, he loves slow mornings, pour-over coffees, walks by the water, lifting weights and practicing yoga, and beautifying life with his wife, Janet. He enjoys singing and strumming the guitar, deepening his spiritual life, and re-reading works of timeless wisdom. What you’ll learn in this episode: How to find balance between hustle and surrender The #1 problem that new coaches have when it comes to getting clients Why it’s almost impossible to grow in a vacuum  How to embrace Oliver’s “Daily Prosperity Method” What he learned from spending over a year writing his book Connect With Oliver: Website Other Resources:  The HêART of Business Retreat - With Kimberly Rich Break Up With Instagram: 100+ Ways to Market Your Biz Without Social Media - With Kimberly Rich Who Not How - by Benjamin Hardy Connect with Transformation Academy on Instagram!

Guest Bio:  Kimberly Rich is a certified High Performance coach, TEDx speaker, and creator of The Bold Life Movement. Her passion for helping people to live boldly and authentically led her to launch The Bold Life Movement Podcast in 2016, and over the years she has coached men and women all over the world to get to where they want to go, faster and easier. Her secret sauce? Being bold. Now Kimberly has partnered with Transformation Academy as one of their Head Coaches for the Quantum Leap Group Coaching Program, Coaching Confidence Accelerator and Life Purpose LIVE Coaching Certification. Through years of business and personal branding coaching, Kimberly has seen it all, and understands the frustrations and fears that new coaches make when trying to turn their passion for service into a profitable business. In today’s episode, she shares the powerful impact of LIVE events on your coaching business. Whether you’re hosting or attending, these transformational containers can create massive change.  What you’ll learn in this episode: Why being intentional about attending events can be really important.  How events can inspire growth in your business and expansion of your dreams.  Why events are a great lead generation tool.  How the magic of in-person events can create miracles in your life.  Types of events to host or attend. 💰 Enter to win a FREE Coaching Certification: Send a screenshot of your show review to [email protected] Connect With Kimberly: Instagram  Other Resources: The HêART of Business Retreat - With Kimberly Rich Break Up With Instagram: 100+ Ways to Market Your Biz Without Social Media - With Kimberly Rich Everything is Figureoutable - by Marie Forleo Who Not How - by Benjamin Hardy Connect with Transformation Academy on Instagram!