Unique Podcast Marketing Strategies | Clever Ways to Grow Your Show!

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane are joined by guest Phil Fraser, host of the Leeds Business Podcast. Phil shares his journey from owning the world's largest online bingo comparison site to becoming a podcaster and business sounding board. Kane, Ash and Phil give valuable advice throughout the episode for anyone looking to start or grow their own podcast. KEY TAKEAWAYS Niche down your podcast topic to become the go-to resource in your field and attract a highly engaged audience Don't be afraid of cold outreach when seeking guests; many will be flattered to be asked and happy to share their expertise Create a process with checklists to stay organised and avoid content decline Focus on putting out quality content consistently rather than obsessing over download numbers Subtly showcase your expertise and offerings through client stories and examples rather than overt self-promotion Consider repurposing content from guest appearances on other shows to highlight your own background and credibility BEST MOMENTS "What's the worst that could happen? You put a podcast out and nobody listens. So what? There's no biggie." "As long as it's trending in the right direction, I think that's the key learning is, you know, you can't guarantee the numbers you're going to get based just on the guest. It's to do with the content, it's to do with people sharing it." "I've still got people, I can look at stats, and I've got people downloading the first ever episode still." "If I'm at a networking event and I'm talking about being a business sounding board, I go, 'Oh, I know you, I've listened to your podcast,' etc. etc. So I think it's a common issue with people that are interview podcasts where you're always talking about the guest is you don't get time to talk about yourself, but there's also nothing worse than an interviewer that only wants to talk about himself." VALUABLE RESOURCES Website https://philfraser.co.uk/ EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash discuss the evolution of a podcast in this episode. With their extensive experience working with numerous podcast clients over the years, they have identified common changes that hosts often make before and after launch, and even years down the line. Through discussion and examples covering various topics such as sponsorships and guest interviews, Ash and Kane provide valuable insights to help you avoid making the same mistakes and what to do instead before you start. KEY TAKEAWAYS Even if you plan on always recording in a studio, it can be a good idea to have a set-up at home that works and you are comfortable with for the times life gets in the way. If you aren’t marketing your podcast well, you can struggle to find high-quality guests in later episodes. If you market well, getting future guests should be simple and easy. As you establish your podcast, you will start to rely less on things such as scripting episodes and guest prep calls which can make everything feel more authentic. Sponsorships aren’t the only way to make money from a podcast, you can monetise your audience quickly and to a high value when you curate your podcast to be a marketing funnel for your own product(s). A bank of content helps you remain consistent. Have at least four episodes recorded in your bank and as you use an episode, replace it. It’s better to have less frequency but remain consistent. Ensure you can commit to the frequency of episodes from the get go. BEST MOMENTS "Things change and you experience new things and you see what works and what doesn’t” “The digital footprint does the work” “Amazing things happen when you do the doing rather than the planning” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane talk about podcast analytics. They review the frequent questions they get asked about analytics and metrics and explain which things you need to be paying attention to and why. They also reveal the bits you don’t need to be spending loads of time on, leaving you to focus on what matters. KEY TAKEAWAYS Even when outsourcing elements of your podcast production, you still need to keep track of your own KPIs. Money gives you the freedom and options to help more people. So even if money isn’t your number one priority, it is the thing you should focus on as it will help you meet other goals. Your downloads per episode in a 30 day period is the industry standard for measuring the success of an episode Looking at all episode downloads in a period of 30 days each month will give you an idea of whether your content is working; there should be an increase in downloads each month Podbean is easy to use and gives good analytics data Avoid using Spotify for podcasters for your analytics as it doesn’t give you the full picture Click-through and then retention are the only things that matter to the YouTube algorithm, this is the only way to go viral Title and thumbnail designs are the most important to get someone to click on your YouTube videos, these are the reasons that someone will choose to watch 99% of the time Retention is how all platforms make money, this is why creators are rewarded with it so much, regardless of the platform Pay attention to what you are drawn to as a consumer of content. This will give you ideas about what works BEST MOMENTS "You should be outsourcing the production of your podcast” “You can help more people if you make more money” “Avoid Spotify for Podcasters” “Someone is twice as likely to click on a thumbnail if it has a face on it” “Retention is important on all platforms”   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane give an overview of how to create high-quality virtual podcasts. From software recommendations to equipment essentials, they give all the information you need to help you create professional-sounding episodes from anywhere! Including practical tips on creating the ideal recording environment, this episode is packed with valuable insights that will take your virtual podcasting game to the next level. KEY TAKEAWAYS Riverside is the recommended software for high-quality virtual podcast recording, maintaining audio and video quality better than alternatives like Zoom. Ideal equipment setup includes a dynamic microphone (XLR or USB), ring lights or softboxes for lighting, and using your phone as the camera for the best video quality. Both the host and guest should wear headphones to prevent audio bleed and echoing during the recording. Record in a quiet, indoor space with soft furnishings to improve sound quality and use a plain background for a professional look. Position yourself properly on camera, leaving adequate headspace and space on both sides for optimal framing in video clips. Minor details like fake plants, bookshelves, or acoustic panelling can enhance the visual appeal of your recording space. BEST MOMENTS "If you want the very best quality, you would get a dynamic microphone, like an XLR mic, like a Shure one that plugs into an external recorder, like a PodTrack P4, which is what we use in our studios, that then plugs into the computer, but it saves locally to the PodTrack, that's for the very best quality." "No green screens, no virtual backgrounds. Yeah, that was all sarcasm, by the way. In case you couldn't tell. For those American listeners, it was us joking. So the idea is make it as plain and boring as possible." "If you have animals or worse, children, tell them to f*ck off. That's a clip. Right? They can go. Please don't do it in a bathroom, conservatory, or kitchen or when you're getting your hair done. Or on a building site, or on a beach. We're definitely not listing places that clients have sent us recordings from." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash & Kane discuss unique and creative ways to market a podcast, going beyond traditional methods. They explore various examples, such as Joe Rogan's use of YouTube clips to break down long-form interviews into shorter segments, the interactive approach of the true-crime podcast "Serial," and the innovative strategies employed by Hey Mr. Jim in engaging with their audience. They also touch on the success of "Call Her Daddy" and "Lore" in expanding their podcast content into other mediums like TV shows, books, and live tours. Kane shares insights on leveraging partnerships with other podcasts, utilising public speaking opportunities, and engaging with listeners to enhance podcast marketing efforts. KEY TAKEAWAYS You can provide resources to go along with your episodes, for example, a true crime podcast might give maps, documents and other evidence on their website. There are clever ways to build communities and USPs to help market your podcast, Serial podcast has a phone in number for people to give their verdict on crimes for example which helped them go viral. As people can’t comment on your podcast, it can make it more challenging to build a community but what you can do is guide them to engage with you via a review! Think of unique ways you can engage your audience with each episode, how can you include them and make them part of the show? Always think about how you can reuse content to help you market your show Be smart with how you introduce guests on your show, can you have them talk about being on your show in your episode to reuse later for your marketing? BEST MOMENTS “I don’t get why true crime podcasts are so big” “That did help this show go really viral because it was unique” "Sometimes you have to reevaluate what your content is” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all about guest interviews in this episode, sharing their top tips and tricks for getting the most out of your guests. They discuss using high-quality software like Riverside.fm and the importance of making your guests feel at ease. This episode is a must-listen for any podcaster looking to improve their interviewing skills and create engaging content. KEY TAKEAWAYS Using high-quality software like Riverside.fm can help you impress your guests and create better content for social media. Making your guests feel comfortable is key to getting the best out of them. Be accommodating, especially if they're new to podcasting. Avoid using release forms or contracts, as they can put off potential guests. Instead, communicate clearly about what topics are off-limits. During virtual interviews, try to make eye contact by looking at the lens and positioning the guest's video box near the camera. Practice active listening and use non-verbal responses to encourage your guest to share more. Avoid interrupting with audible responses. Research trending topics and ask questions that prompt your guest to discuss them or name-drop relevant people. BEST MOMENTS "If you want to impress your guest, but most importantly you want to get the most out of them, creating good content with name drops and quotes... from your guests that you can clip up and post to social media." "If someone's completely new to it, there's a good chance they're going to be stumbling and be like, 'Oh, I messed that up,' instead of just getting on with it." "If you want a good named guest and you want to get the most out of them, i.e., they're doing the marketing and they're sharing, if you create them content where they look or sound good or say something funny or insightful, they're much more likely to share it." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about attending the 2024 podcast show in this episode. They discuss their favourite stands and share what the event organisers did well but also what they think they could improve on for next year. KEY TAKEAWAYS Last year everything was geared towards corporates and it wasn’t great for small creators, this has improved but there's still a long way to go and the show needs more variety. Spotify yet again had a large stand but it was exclusive, it was effectively a paid-for meeting space. There were many podcast agency stands which don’t offer much variety, they weren’t trying to do anything unique. If you attend next year, make sure you challenge the people on the stands before you do business with them. Kane enjoyed doing his talk, but the rooms were smaller than last year and he got told off for swearing! The podcast show can be good for networking but if it is something that isn’t easy or cheap for you to attend it probably isn’t worth it as a small creator. There is still a disconnect between the people attending the event and most of the stands and speakers. BEST MOMENTS “Patreon wasn’t there this year” “We got some free stuff from Riverside!” “What I thought was quite cool was the events bit” “I definitely think independent creators should take monetisation into their own hands” “Food options are shit” “The podcast show should put on more of their own stands” "The AI stuff is useful for indie creators" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Gavin's Podcast Show, Entrepreneurs Online "Just Start and Take Every Opportunity with Content Creator Extraordinaire Louie Parkes" https://omny.fm/shows/entrepreneurs-online/just-start-and-take-every-opportunity-with-content Ash and Kane are interviewed by Gavin, the host of Entrepreneurs Online. They talk about why all entrepreneurs should start a podcast and the many benefits of building your brand and creating leads. Ash and Kane also talk about Progressive Media and how they started working in the podcasting space. KEY TAKEAWAYS Podcasting is an effective way to build your authority in your field and with your audience and create a brand. Creating a podcast allows you to create shortcuts in content creation. You can reuse and utilise the content across social media and other formats. The longer and more consistently you create content the more leads you will get. Inspired by serving the founder of Progressive Media Rob Moore, Kane joined the team to help grow the agency. Businesses where you are the product, such as a coach are perfect for podcasting. This is the perfect way for you to create high-value leads. Podcasting creates leads faster but also of higher value than any social media platform. You can start podcasting in small steps. Begin with being consistent and focusing on the audio. You can then add in elements of video and social media. You need either time or money to create a podcast. If you don't have either you won't be able to produce a good quality podcast.  BEST MOMENTS “Our focus is building peoples’ authority” “If you run ads without a brand you are limited to how much you can charge” “Why start a podcast in 2024?” “It took us 7 days after our podcast [launching] to get our first lead” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about collaboration in the episode. They talk about the many benefits of collaborating with other podcasters and creators, how to approach them, and how you can collaborate with others effectively. KEY TAKEAWAYS Feed swaps are a simple but effective way to collaborate with other creators. Look for collaborations with shows that complement your niche. Interviews with other podcasters always work well. You can either do one interview and share this content or both interview one another. Spend your time reaching out to individuals you are likely to get a good response from. Keep the initial communication short but stress the value to their audience by collaborating with you. Be creative across different platforms, for example, stitch a creator you’d like to work with on TikTok to get their attention and potentially their audience. BEST MOMENTS “Complementary niche is good” “You get a good bump cross-promoting each other” “Get yourself in front of their followers and them in front of your followers as well” “If you want to pay to win and be on another podcast then sponsor” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss frequently asked questions about the legal aspects of podcasting. While most podcasters won't encounter these issues, they talk about when having contracts in place matters and why maintaining clear communication with your guest is always important. KEY TAKEAWAYS Podcast advert regulations are much more relaxed than other platforms such as TV. This means there are certain industries it appeals to, such as gambling. Sending long contracts with editing clauses will put off guests. It’s unnecessary. Good interview practice is to simply ask the guest if there are any topics they don’t want to discuss. If your guest breaches their NDA, and you still publish it, you are also at risk of being sued. If someone is paying you commercially, such as a sponsor, then you need to ensure you have the correct contracts in place. BEST MOMENTS “Be careful if the guest you're interviewing has NDAs” “Who do you think you could get sued by the quickest?” “99.9% of you could do a million episodes and this will never come up” “if you’re generating income that’s all under contract” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]