The McMethod Email Marketing Podcast

In November 2021, I ran a special Black Friday promotion on Drop Dead Copy. 16 world-class copywriters contributed 2 products each. One for the front-end offer. One for the upsell. Since we tracked everything and commissions increased as you ranked higher, each copywriter competed for the top spot. The more you sold, the more you made. Plus, if you won… you got the bragging rights. You could say you beat everyone else. That’s where Daniel Throssell comes in. This skinny kid from Perth was the underdog. He’d been writing copy for less time than most of the other copywriters in the promotion. And yet, despite his newbie status, he sold more than every single other copywriter combined, making it damn near impossible for anyone else to win. Plus, he did it in 4 days while everyone else used the full 10 days. I remember looking at my computer screen as the sales rolled in wondering what the hell was going on. It was insane. So, like anyone interested in improving performance, I starting thinking: How the hell did he do it? How the hell does a skinny kid from Perth, a relative newcomer to the copywriting industry, dominate a competition with some of the top copywriters in the world? How does he think about copywriting and marketing? Why does he ruffle feathers, court controversy and stir up “high school drama” any chance he can get? How does he think about storytelling? That’s what today’s podcast is about. If there’s ONE podcast you listen to this year, make it this one. But before you do, a warning: Daniel isn’t everyone’s cup of tea. He likes to… how do I say it… ruffle feathers. He actively courts controversy as a marketing strategy and he’s amazing at it. As for the haters, instead of letting them bother him, Daniel sees them as unpaid marketing consultants. They run around the internet complaining about him, driving more people to check Daniel out, and they don’t even get paid for it. So keep that in mind as you listen. Stay open. Stay flexible. And learn everything you can from this cheeky, creative dude from Perth. Enjoy! In this episode, you’ll discover: How Daniel created his “offer to end all offers” for Black Friday 2022 (and how he used it to make as many sales as every other partner combined) How he secured a jaw dropping 100% upsell rate instead of the “typical but boring by comparison” 20-30% rate that most copywriters and marketers get How to leverage deep-seated psychological biases in human beings to dramatically increase your reach and drive more people to your offers The ideal length for promotions: 4 days vs 10 days (and why the answer is not what you’d probably expect) How to use controversy to drive sales (plus, Daniel’s surprising advice to his many haters) How Daniel manufactures “high school drama” to keep things interesting, entertaining and fun for his subscribers (and why he believes this is a critical part of marketing in 2022 and beyond) And much more! Mentioned: Daniel Throssell Campaign Conqueror (Daniel’s paid course on how he created his Black Friday 2022 promotion) Ian Stanley Matt Bockenstette Intro and outro backing music: Forever More by CREO The post Daniel Throssell on How He Dominated Drop Dead Copy’s Black Friday 2021 Bundle Promotion appeared first on Drop Dead Copy.

She’s one of the TOP copywriters in the world right now. She won AWAI’s prestigious “Copywriter of the Year” award… …got featured on Dr Oz… …wrote a promo for Oprah… …and now she’s here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don’t!. Let’s get into it… In this episode, you’ll discover: How Carline kicks imposter syndrome to the curb with a simple, short statement about you and your copy (Lesson 34) How to make people better off in ways they desire and are willing to pay for (Lesson 53) How to keep calm and carry on even when you’re having a HORRIBLE day (Lesson 27) 3 simple words you should use to end EVERY email, letter or note (Lesson 33) How to explain copywriting to a bunch of 10-year-olds with short attention spans (not a lesson – just for fun!) Mentioned: Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life! My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded! Carline’s website (join her ezine!) Carline’s YouTube Channel Intro and outro backing music: Forever More by CREO The post Carline Anglade-Cole on Why Your Copy Sucks But You Don’t appeared first on Drop Dead Copy.

Rob Marsh from The Copywriter Club says he’s a simple guy. Just a dad who writes words for a living. But he’s much more than that. In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club. They asked thousands of copywriters to spill the beans on their income, experience, niche and more. The weirdest thing they discovered? Experience doesn’t matter. What do you think makes the biggest difference in what copywriters charge? Is it their age, gender, niche, education level, country of origin, where they live now or the language they speak? It’s their niche. Turns out, if you focus on ONE niche (and one niche only), you’ll make 96% more than copywriters who don’t have a niche. Interesting, hey? To get the full story, grab a coffee, tea or a shot of tequila and hit the play button below… In this episode of the podcast with Rob Marsh from The Copywriter Club, you’ll discover: The weirdest insight from Rob and Kira’s “Copywriter Salary Survey” (ignore this and you could spend 10 years spinning your wheels) What factor makes the single biggest difference when it comes to pricing your projects? (if you want to earn double what most copywriters earn, this tip’s for you) The hottest and most profitable niches for copywriters to focus on (no, it’s just the standard “health, wealth and relationship” niches) The surprisingly simple reason why most women earn less than men when it comes to copywriting (plus, how both sexes can use this simple insight to double or triple what they currently earn) The 4 things that drive your price and income (if you want to earn more as a copywriter, fix these 4 things first) Mentioned in this episode of the Email Marketing Podcast: The Copywriter Club (Rob’s website) The Copywriter Club Facebook Group The Copywriter Club Podcast Women Don’t Ask by Linda Babcock Copy Chief Copyhackers Kira Hug (Rob’s business partner) Intro and outro backing music: Forever More by CREO The post Rob Marsh on How To Earn Double What Most Copywriters Earn appeared first on Drop Dead Copy.

His client calls him “Australia’s best copywriter”. He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast). He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to. If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”. In this episode, you’ll discover: How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine monthsHow Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart )Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__ Mentioned: The Persuasive Page (Daniel’s website)Ramit SethiThe Robert Collier Letter BookMindless Eating: Why We Eat More Than We ThinkThe Age of Propaganda: The Everyday Use and Abuse of Persuasion Intro and outro backing music: Forever More by CREO The post Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱) appeared first on Drop Dead Copy.

Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that’s true and Kim beat Jim, what does that make Kim? In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things). Check it out if you dare. In this episode, you’ll discover: What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison) Mentioned: http://copyinsiders.com/ (Kim’s mailing list w/ free resources)https://www.kimschwalm.com/ (Kim’s website) Intro and outro backing music: Forever More by CREO The post Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution appeared first on Drop Dead Copy.

Worried about the coronavirus? Don’t know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years? This podcast episode is for you. Brian Miller is an American entrepreneur running a company called Easy China Warehouse. He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded. Find out what happened in this juicy episode… In this episode, you’ll discover: how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)why China (and Asia) have dealt with the coronavirus so well compared with Western countrieshow to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter) Mentioned: Brian’s company Easy China WarehouseBrian’s LinkedIn profileEmily Writes: Down the rabbit hole with the Covid-19 conspiracy theorists Intro and outro backing music: Forever More by CREO The post This Is How The Coronavirus ACTUALLY Unfolded In China appeared first on Drop Dead Copy.

Stephen Somers was young (23) and in need of direction. He didn’t want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life. Robert was selling on different online marketplaces… and Stephen got a tried and true “in the trenches” apprenticeship. Working for free for an entire year doing all the manual grunt work… Paid off big time as he learned the ins and outs of Robert’s systems. Fast-forward to today. Partners in several companies who are killing it… listen as Stephen retells the struggle and climb he and Robert went through… to build several businesses… include the 8-figure “Marketplace Superheroes.” It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up. It’s a fascinating take of brute force and whip-smart strategy… as Stephen applies direct-response principles to physical products on Amazon… as well as a freight business.. an accountancy practice… and more. Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way! The rewards are yours for the taking. In this episode, you’ll discover: Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.The real question you should be asking yourself if you’re selling online. So simple and yet overlooked. Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works. Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking. Mentioned: Marketplace SuperheroesStephen Somers on FacebookCase StudiesDavid Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO The post Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold. appeared first on Drop Dead Copy.

Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation. For three years he helped people buy and sell houses. A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents. In short order, agents recruited Nick to help open a new company. He was now in charge of all the marketing and training. The hoops he had to jump through to even get paid were ridiculous… listen to his golf course story! He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child… he joined them. Hiring web developers, graphic designers, and video editors etc. So since 2011, Nick has worked only with loan officers. By 2014, feeling restricted and looking for his own opportunities… he left to start his own agency. Listen where he took it next… In this episode, you’ll discover: 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through. The one simple change which caused potential customers to go from saying “no” to “yes”. How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.” One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details) Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever. Mentioned: Nick’s “Legion of Loan Officers” Nick Carpenter on Facebook Bobby Stocks Mitch Miller David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick! Nick Carpenter: Hey man, thanks for having me, I’m excited to be here. David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling… Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers. Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know The post Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche appeared first on Drop Dead Copy.

Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blogging on strength and conditioning. Trying to cut down the time curve, he began to focus on what he enjoyed doing best… writing email. The last five years he’s spent honing… and expanding his copy skills. Now he’s even back teaching. Yet this time it’s email copy and client-getting skills. He’s made all the mistakes getting his freelance copy career rolling so you don’t have to. His students now snag retainer deals in mere weeks… something it took him over a year to do. Hence the value of a mentor. It all changed for Chris when he began to place himself in the customer’s shoes. How do you do it? Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode. In this episode, you’ll discover: 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes? The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it. Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story. Retainer deals: The ins, outs, and the number one idea behind finding one. The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle. Mentioned: Chris Ozechowski’s website Chris Ozechowski on Facebook Zach Even-esh David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter. He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be interesting…Chris Orzechowksi, welcome to the show. Chris Orzechowski: Thanks a lot. Super pumped to be here. David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself… And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from somebody who’s doing it. Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth and just where you were before… Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I actually started off as a teacher I wasn’t really sure what I wanted to do I was a wrestler in college. and I knew I want to coach wrestling so I was like okay I’m just gonna go be a teacher I’ll coach wrestling and let’s do that so as soon as I started teaching I very quickly realized that it wasn’t for me and I say very quickly I realize like the very first day I was like oh man I’ve made a mistake I don’t know if I want to do this I think I forgot something else to do and at the time I had this guy that I worked for on the side this guy’s a Kevin Nash he was kind of like my mentor growing up he’s a strength coach one of the early publishers of strength conditioning you know infoproducts of courses and those kind of things and I remember like watching him as I kind of like grew up you know going to his gym and like seeing all the stuff he was doing online and he was like making money on the internet I was like how the hell does that work I was like what you know what is this like how come this dude just makes so much money like selling all these things I was like what you know I gotta learn more about this whole world because I’m so enamored by it so um I started kind of studying what he was doing I actually started like blogging and trying to do a very similar like strand condition type thing like he was doing you know using him as like my model and it was kind of hard you know it was very hard to get traction is very hard to get started this is this years ago but uh you know I started doing this wrestling website and I have like this weekly podcast on wrestling coaches those articles I had an email list those are any emails every single day and I was like trying to sell affiliate products know do all the stuff I wasn’t really great at it I’m you know starting to build a following get some traction but after late you know eight months of doing that not really making any money I said okay this is taking a whole lot of time um I think maybe what I should do this whole online thing is pick the one thing I like the most and that gives me the most energy and just focus on that and so I started looking all the different options of the online marketing landscape and the one thing I really did enjoy the most was writing emails to my list and the whole copy aspect of it so I started doing some research and apparently there’s these people called copywriters who get paid a shit ton of money to put words onto a Google Doc and then saw about to a client and I was like this is unbelievable like I can’t believe this is a real thing like I can just write words and then get paid for it get paid pretty well for it so obviously we know it’s a little bit more nuanced than that but I was just so like intrigued by this idea I said I’m gonna go super deep and just become really really good at this one thing and the reason I kind of chose email marketing and email copywriting was because out of all the different types of copy that I could write you know as a someone who had a day job you know when I started off as a school teacher I was doing my 12-hour days that first year I was coming in two hours early I was staying two or three hours later I was also coaching wrestling so like I didn’t have a huge amount of mental bandwidth to sit there and be like okay I’m gonna work on this 97 page sales letter you know like for some of these super competitive spots right I just want to write like 200 300 more emails and you know I’ll do like one or two or three of those every day and I’ll be good to go so that’s kind of what I started doing and past you know five five and a half years that’s really what I put my focus into that’s that’s very interesting because that’s right around I started as same time and listened to your story is almost like staring into a mirror for me slightly different sort of origin story I did not have anyone to model but you know I sort of uh I guess I did in a way because I sort of found out Gary Halbert it sold sold me something something he wrote sold me so he became sort of my model I guess in a way but it’s fascinating to I’ve heard of Zac of course anyone who’s been in online marketing probably heard of him before so that’s interesting that was your your origin now we said we were gonna talk about you know maybe we’ll start with the offeror thing so when you became a freelancer I know I’ve always sort of like gone back and forth on this what sort of ways at the beginning did you try to offer your services and and how has that sort of evolved up until now well it’s gotten a lot better and the reason I say that is because I was just not good like I sucked and I’m not afraid to admit that I mean it took me a very very very long time to figure out how the structure offers how to pitch my services I don’t even find the right people and I shouldn’t talking to um you know it took me probably a year and a half of really like focused effort to get that first paying client and then it took me you know a long time after that to really get steady work and it’s funny there’s now like I you know I coach a handful of freelancers people reach out to me and ask me probably advertise it but um you know I they get results in like you know seven weeks one guy that I’m working with got a retainer and in like seven weeks another guy got one in like twelve weeks I’m like Jesus Christ I’m so jealous you guys because like you know all my mistakes but I kind of just did everything wrong like what I was doing was I was you know sending direct mail to local businesses which are just do that to some you know get it by a list and write a sales letter and send to local businesses and I was sending it’s like to look like each fax and like you know the local pizza place like these people don’t even know what the hell a copywriter is what alone are they gonna be willing to pay like five or ten grand to someone you know so I just wrong I was called emailing I was even cold calling and that was humiliating as I got the phone slammed on me like dozens of times it just sucked like it was just a grind because I just listened to all these people who were using these methods you know some of these methods people talk about it might work if you’re you know later on in your career and you have experience and samples and all these things but I I just tried everything and learned tried everything I rejected so many times and then finally I started to meet people who knew what the hell they were talking about it kind of guided me in the right way so when I started doing once I started going after number one people who knew what a copywriter was number two who actually wanted help with copy those are like you know the two like stupidest simple things but they made all the difference in the world and then after that it was just a matter of really you know and this is kind of a latter part of my journey I’ve just really got a brand new earth understand that what are these people’s problems and how can I be the person that goes and it solves those problems right because what I found is you know before you make any kind of offer you structure any type of deal it always has to start with that problem much like any sales letter any piece of copy s to start with the problem right like we’re always looking okay like what problem does this product solve and that’s where we start all over our research and that’s what we based its our hook around for ourselves our sales letter our email or VSL or webinar whatever we’re doing but then we’re copywriters and we go and approach a client we just say hey you want to pay me to write copy and then like know that sounds a burly shitty experience right like who actually wants to go and pay some writer that they’ve never met thousands of dollars to get a Google Doc with words on it like no one wants to do that that’s not you know that’s not like an attractive offer and that’s what happens as most writers approach it that way but what I and I did that for a long time so I’m not saying I’m like there’s only one I just figured this out after failing so many times but I figured out it’s like hey why don’t we just find out what their problems is let’s look for their pain points and figure out ways to solve those problems and if we can solve those problems usually when you solve those problems they’re very profitable experience to these clients and if we could solve a problem make them a lot of money then them turning around and giving us money to do that the first time then do that again again again make you know it’s it’s a win-win situation for both parties involved so that’s kind of like the evolution of how I started to think about all of these things that’s that’s interesting I know I feel the same way and that’s a great great way you’ve put it because it’s true like you know these are the things you learn when you become a copywriter but often they’re not you don’t apply them in the same way as you’d apply them for somebody who’s not yourself and so things like what you’re gonna say who you’re gonna put it in front of and stuff is off them like the mistakes that you make as a copywriter when you’re trying to sell your own services yeah and it’s funny actually got that from then settle I was a member of his newsletter and I you know one of the perks of being a members newsletter where you could ask them questions so I reached out was like hey man like who should I go after if I want to be an email copywriter and he replied back and he was like look for people who are sending a lot of emails and I was like Oh duh like yeah that makes sense right like find someone if they’re doing this you know they’re either doing a good job or a bad job most companies they want to approve everything that they want to do anyway so that was very sage advice from him which I’m very thankful for that really you know kind of helped me pivot in the right direction but um yeah it’s one of those things like it’s just a matter of finding people who have a problem offering them you know what I like to call a dream come true result and then proving that you could actually do it and then after that making it as easy as possible to get started look if you can you know identify all four of those phases of your marketing you’ll never go hungry you’ll have clients lined up but it’s it’s at the beginning and you don’t know I mean you’re starting out it’s very hard to figure out those things especially if you don’t have a model to follow or especially if you’re following the wrong advice or if you’re going into your facebook newsfeed to find value bombs and try to piece together your marketing education that way I’m very against that whole philosophy I believe in you know finding people who are at the top of their game and learning from them and that’s what I’ve tried to do on this I still continue to do so I’m very big on that yeah I think that’s a very important point you’re making there’s like I’ve always considered myself to a student of students of students so it’s like you got to put the your ego aside and attempt to learn and they because you can learn from base every situation whether that’s a positive outcome or a negative outcome in then you have to use those almost like little mini parables for yourself to move forward yeah I mean I know for me personally I can only speak for myself but I feel like the deeper and deeper I go into this whole copywriting marketing thing the less and less I know you know it’s like more like you you become aware of everything around here like I know so little you know but it’s a cool thing because there’s just there’s there’s so many thanks to the internet and thanks to where the world is now there’s just so much you know ability that you have such an ability to learn so many different sources and to really you know it’s kind of cool like going from the public education sector to what I would now considering it’s like the private education sector with you know a lot of the clients I work with we we sell information you sell coaching yourself expertise we sell those kind of things it’s really cool to see that you can pay you could learn whatever you want right like whatever skill you want to learn you know you have an opportunity to buy that knowledge and to apply that your life and to transform your life that’s kind of what I’ve done I have invested a lot and uh that’s something I’m also a huge on but yeah I mean that’s that’s kind of what it takes now yes so like maybe speak to like something else that I get a lot of questions about that and I’ve have my own opinions but what do you say to people like I’m sure you get the same questions which was like should I knees down what me should I go after these kind of nice questions that’s a good question you know I’ve heard arguments on both sides and it really imma give it crap the answers say it depends you know personally I know for me my evolution I was like a general copyright or I was like hey you pay me and I’ll write your copy and then I was like maybe I’ll just focus on emails because that’s what I really like and it seems like there’s a need for that and once I started doing that jobs that easier and easier and then I kind of switched my niche to you know I started getting an ex to do LAN launches and I became this like a lunch operator that’s still kind of what I do a lot now and then you know all my clients to me the launch is also started you never green stuff so I’m starting to become known now someone who could turn launches and evergreen stuff so like I think number one it’s a matter of picking something and then just being okay with that evolving over time because I know a lot of people I know even for me now some days when like oh I’m thinking about how i market myself I’m kind of scared to be like oh I’m gonna be the you know the person who specializes this because as soon as you say that to yourself you start to think oh that’s the only thing I can do and I can never do anything else what if I six months down the road I hate this and I want to change and you sort of freak yourself out right and I think a lot of people have that fear and have that someone blocked but the way I look at it it’s like it’s okay to pick something start doing it and if you love it then you’ll keep doing it and if you don’t love it you’ll probably find a way to pivot to something that you like a little bit more in terms of the actual nitty-gritty of like finding what you want to do I’m a big believer and this is just my personality everyone is not like this so you don’t have to take this advice but me personally I was always a big believer that’s a lot easier to sell when you niche down by medium of what you’re selling rather than the industry you know some people like oh I write alternative health copy and if you’re one of those a-listers you’re at the top of the game and you know there’s 10 or 12 companies and they pass you around you just write controls rolling them like yeah that’s probably pretty cool but I knew for me starting out I didn’t have this connections I don’t have that experience so what I said was I’m gonna niche down by the medium I’m gonna become really good at email that’s one thing right this one kind of project because it’s very easy for someone who’s a business owner to turn around and you know I don’t know if every business owners like man I really wish I could find a writer who specializes in you know I guess I guess they do right like if someone’s like oh you know I have a software business I really wish I could find a copywriter specialized in software and people definitely say that I’m not saying they don’t it’s probably pretty common they say that but I think it’s also pretty common that people say man our emails really suck we need to find some look at help this or man you know our web copies just terrible does not think the kid I rested at all we need to find some that would help us with this so I almost felt like it was easier for me to grasp to kind of get started marketing myself if I choose chose a medium and then I could go really deep in that one specific medium and the thing is it’s like even with that you know people still might have the fear of like oh I’m just gonna do this one thing and what if I want to write a facebook ad or what if I want to write a video script like you could do that stuff too but I’ve always found this like yeah I specialized an email and then clients hire me to do that and they say hey can you help us to and I say absolutely I can and then there’s project number two number three number four number five yeah I agree I agree completely because I think that’s why I started with email and continue to love to do email probably the most is because it’s kind of like I think of it as like a gateway drug you’re a drug dealer you know it’s like because email still has the highest ROI there’s cost nothing to send an email really but also it’s like a lot of people are neglecting that side of things and then it leads to conversations about bitter things that they may be neglecting or that aren’t honed in sharply oh yeah – like with email that by the way email the gateway drug would be a great I also think I mean I just know for me like I especially when I started to shift my focus to wanting retainer clients where I get paid month after month after month I knew that okay all these clients like what’s the one thing they’re going to always need right like they might have a webinar that converts or a control ad that converts and/or for their main products right and maybe they make small changes but they’re not overhauling that but the one thing they’re always going to need month after month probably we have to read sometimes day after day is they’re gonna need more emails right and they’re probably not gonna want to write them all themselves and sometimes it’s a matter of they don’t know how to do it themselves so they need to bring in you the specialist or sometimes it’s they need an ass in the seat because they don’t have the bandwidth to do it themselves and they need someone to fill that role so yeah just like you’re saying I always found that was my way to get the foot my foot in the door and that’s kind of like one of my first retainer clients that’s how I started I started just doing email stuff I started like rewriting affiliate emails for our list and it was kind of like you know the grunt work but then there was another copy right in front of me there’s one company and he ended up leaving to pursue some other some other things in life and they were like oh we need to find something to write all the front-end front-end acquisition stuff and I was like hey I can do it I know this company I know the market you know I know the products me and then I started to write to be a script the sales pages working the webinars and I started working the Facebook ads and all the other stuff so yeah it’s the perfect gateway because people that’s a need that they will always have and he knows never gonna go away I don’t care what anyone says it’s just not even if they put computer chips and our brains I don’t think it’s right there’s some place where that’s private that’s your own stuff that you sign up for you know it is the perfect gateway you know most people most business owners because they have their what they do best they’re they’re usually especially if they’re serious they’re usually good at like delegating to something that somebody else does best and they want like the best you know they want to form a team of like best at certain things and they don’t want to waste their time doing what they’re not the best at let’s talk more about retainer deals and stuff because now I’m certainly like that now and it sounds like you are maybe let’s talk a bit about how you go about doing that the way you sort of present it and so forth yeah absolutely so real quick the way I define a retainer is you know just a job where you get the point to say yes one time and they keep paying you over and over again and I’ve really started to shift my business toward that model not for every client you know was obvious I’m always evolving and Everett operators in the bobbum but when I was trying to leave my teaching job I realized that I needed recurring income because you know I had a mortgage I had a life I couldn’t just be like hey I’m just gonna take this big risk and hopefully I get some gigs you know it’s like no I needed to check at least one check coming in every single month and you know it’s just nice to have that stability so what I started doing was saying how could I be the person who fulfills that role on the team and how could I be the person who doesn’t have to how do I be that kind of copywriter who every time I do a project I don’t have to spend hours and hours and hours of research and learning a new market and learning a new company structure and learning about the client their origin story and learning all about the business right because that’s that’s the most exhausting part for most writers like that’s the part a lot of people like is the research stuff right about what happens when you’re doing just one-off gigs over and over and over again is that you know half of your time to spend doing all the administrative onboarding off-boarding stuff it’s been doing the market research and doing all those other things with retainer client you even spend most of your time writing which is what most of us got into this game to do anyway right everyone wants to write they want to get results they want to test campaigns they want to try all that cool stuff but it’s very hard to you know wedge yourself into a company like that if you’re only gonna stick around for a week to do a job and then you’re out so I started really just focusing on getting those kind of clients and I found is number one the people who are ready to hire a retainer client you usually make more money and you know some people reach out to me and they say hey you know I got this client you know I want to pitch then a retainer what should I do I say okay let’s look at the numbers right like how much revenue is this client making and they say although client was making you know three hundred fifty grand a year I say well they’re not how much they’re gonna pay you right like what I’m gonna pay you five grand a month I can pay you you know one sixth of their Copland pre-tax pre expense revenue like of course not all right so the numbers just don’t work out there so you start to think okay who are the companies that have will hire writers on retainer and what I found it’s not a blanket statement I’m sure there’s someone we’re not an example right but I’m just generally speaking usually they’re gonna be a seven eight nine figure company right those the kind of companies who have the resources they have the infrastructure and and more importantly they have proven offers right to get to that level right company can’t just be like hey we got this thing selling well and I hope it works next month but we don’t you know like a company by that time they’re proven they know they’re things selling right and they know that they’re scaling up they’re optimizing they’re doing all my doing you know CRO they might be split testing they’ve been doing all the stuff and now they need someone to fulfill that role because maybe that was the CEO before maybe that was the marketing manager and me now they’re growing the team so those kind of clients are the best for me I think that’s a perfect example is going about going after the right people it’s like who can afford to pay your retainer deal I mean that’s a big deal you can’t find just like Joe Blow local guys that probably got hakama before that unless they’re like to say making over seven eight nine figures and so you got to be smart about who you target and yeah I’m with you on the starting from scratch I mean you’re trying to catch lightning in a bottle and I’ve done that myself and people you know some people I think are delusional when they come to you they thinking I mean there’s so much that goes into that it’s not just as simple as like you’re gonna write the copy we’re gonna run some Facebook ads and it’s like tada all this is gonna work out for everybody you know yeah they’re like lottery captive clients you know they’re the ones who come to you and say they and a lot of time when they’re good people obviously like I’m not knocking them but what their worldview or their beliefs they over that well I understand the important copy everyone tells me conquer is important they’ll hear these stories like I always you know there’s that story about Jean Schwartz the guy who found a boardroom a camera one’s name is but he hired Jean Schwartz and you know Jean wrote in this letter and it launched this huge company that you know it’s still around today and like it’s a nice romantic story that doesn’t happen every day right yeah definitely happens but that’s lighting a bottle and it’s very hard to do that very very hard because it’s not just about the sales lending right it’s not just about the launch campaign it’s about the ability for the owners of that company to have a growth mindset and to have all the infrastructure and the team and the finance and all that stuff in place and so it’s a much bigger equation than just the copy so that’s why you know I’m just so big on goat you know fishing in the stock lake you know my my family we used to have the Poconos and there was this lake I remember and every year we try to catch fish and there were like there was like no fish in this lake I eventually found out years later I don’t get so pissed off for myself the best of my dad just like listened me like he’s like next year they’re stock in the labor in catch some fish we did right but all those years I was getting so angry myself because we were going up there and for hours I’d be standing out there with my pole trying to catch fish and there’s no fish in the freaking lake right so people do that copiers do that to themselves they get pissed off because they’re like man I can making Steel’s work I’m like look who you’re talking to right like you’re talking to people with no money and it’s not that you know it’s nothing wrong I’m sure they’re great people but if they don’t have money to pay you then you’re wasting your time talking with them unless you’re you have got like copywriting abilities and can make money appear and I literally appear out of thin air then yeah that can be a profitable relationship but otherwise you got to go to people who have money and who want to hire someone who want to pay someone to fill those roles now as we wind down here let me give people ways they can get touch with you work with you you know what’s the best situation in touch with Chris or Zukowski yes so you can check out my website it’s WWE male copywriter comm and the reason I chose that is because or Zukowski it’s kind of a nightmare to spell and you know my website so I chose the email copywriter calm yeah so I’m actually publishing a book on email marketing should be done that’s a couple weeks but that’ll be my new lead magnet so if you have my list I’ll make sure you get that yeah but uh-oh than that that’s what I got awesome man you know I want to really thank you for coming on the show and we had a delay getting you on I’m glad we were able to do it the next day you’re a real attribute to the profession I would say and I enjoy reading your emails and your and your posts and I want to thank you for coming on the show thanks Dave I will appreciate that I had a lot of fun and we’ll appreciate you having me for everybody else we’ll be back again next week hopefully someone is insightful fun and argumentative maybe that’s or is it Kowski until then The post Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting appeared first on Drop Dead Copy.

Straight out of college… Jeff wanted to dive into the lucrative field of pharmaceutical sales. Then he discovered the only people they were taking back then… despite committing himself to two summers of internship… were “very attractive women”. Reaching out to his network, he pivoted to a career in financial services and the world of Wall St. 14+ years later, he’s here to deliver some very good news. You can set aside your worry, stress, and the paralysis of thinking about your retirement. You can have your cake and eat it too. Jeff helps people take their assets… whether a mountain of treasure or a hill built up from years of back-breaking work… and shield yourself from future pain by showing you how to get your retirement… TAX- EXEMPT. So if you’re worried what kind of shape your in financially because you’re in your later years… or you’re young and the importance of setting yourself up right for the future is beginning to dawning on you… listen to this podcast now as Jeff has what amounts to a life-saving message. Wouldn’t you agree your future and your family is more than worth it? In this episode, you’ll discover: Why is it all the financial advice is about how to amass a mountain of assets? THIS is every bit as important. (9:34) What gets Jeff super-jazzed about people finding this retirement solution. Are you in your 40’s and haven’t checked “under the hood” at your numbers? Listen here (14:29) 40% of people will run out of money during retirement with their current plan…is this you? (What to do about it NOW – 10:57) The history of taxes and tax rates. How deferring your taxes could kill your retirement and your family’s future (19:01) Mentioned: Imagine Wealth Coaching Jeff Kronenberg on Facebook Schedule a Breakthrough Session with Jeff David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody – welcome to another edition of the podcast, I’m David Allan – we’re back and today we’ve got an exciting guest because this is something I don’t think many people like to really think about but it is one of the most important things that you will encounter probably going forward in your life especially if you’re in business and if you’re a copywriter like a lot of our listeners are this is something that involves a little bit of planning perhaps which most people may not want to think about but we have an excellent retirement planner on a show today he’s got kind of a very interesting story and he’s got a very interesting offer that I think you’ll appreciate once you hear him – Jeff Kronenberg welcome to the show… Jeff Kronenberg: David thank you great to be here. David Allan: Yeah, it’s nice to have you on the show, man. I think this is one of these things that people are sort of like you know talk about and whispers maybe or don’t like to think about but it’s super important and you’re an expert in this field and you’ve been doing this for like you said the better part of like 14 years or sometimes right mm-hmm so this will be interesting I want you to sort of start though by taking us back like we like to do on this show we like to go back to see sort of how you progressed into where you’re at today so take us back into the early life of Jeff and sort of what led you to this… Jeff Kronenberg: Yeah, thanks so you know I when I got out of college actually what I wanted to do was be a pharmaceutical sales rep and that was kind of the hot job at the time so when I got out of college I had done this internship at a pharmaceutical company and they wouldn’t hire me and I’m like what are you kidding me of intern for you for two summers and you know for free and then I came to realize that well I was not a pretty girl and therefore they weren’t gonna hold me because that was the description of what they were looking for in that industry at the time so here I was getting out of college and I thought oh my gosh you know I’m gonna do this and it’s a great job but a great career and all that and you know I was like disqualified right away that’s okay I kind of just fell into the industry that I’m in I met a guy that knew a guy and know another guy and I started my journey in the financial services industry in New York City downtown downtown off Wall Street and I yeah thinking back to one of the first training classes that I had and I remember you know the line of expertise that I have is very out-of-the-box stuff you know we’re helping people essentially get their assets tax exempt so although retirement planning is kind of a boring subject when you say to someone you know they say what do you do and you say well I’ll show you how to get your wealth tax exempt their ears perk up because let’s face it it’ll definitely yeah no one wants to have to pay more in taxes than then they’re required to you’ve got to pay the income tax once but after that it’s really your choice as to what you want to do with your money I really just got lucky in terms of meeting the right people I think very very early on that were con ahead and and you know that were headed and heading in the right direction in terms of you know the knowledge they had in the information and the strategies that they shared with clients so I’ve been doing this work from the get-go obviously it’s progressed over time I’m still learning to this day so it’s kind of how it all it was just by chance so that’s fascinating I mean it says like you said I think it’s kind of an unsexy topic to talk about retirement and protecting your assets and stuff like that but it’s really one of the most important things I mean he doesn’t take much of a Google search to find out plenty of horror stories and stuff of people who have not fought ahead to to their retirement or to you know other people passing away in their family and coming into assets and so forth that aren’t necessarily yours to begin with but that you’ve been left from other people and so forth totally I think that you know for the most part if you picture a mountain as an example well we learn about all we hear about is how to get up the mountain how do we invest our money how do we get rates of return that are really good and this and Adam we hear oh you have to take a lot of risk on in order to grow your wealth but the reality is is that if you understand how the how money really works what’s more important than acquiring a large treasure chest of assets at the end of the day if we’re saving for one day when we’re not gonna work anymore we need to know how to get off the financial mountain so to speak in other words we’re never learning or hearing about how to spend our money in retirement you know and so I use the mountain analogy because I forget the statistic but I heard about 70 percent of the deaths um that occur on Mount Everest occur on the descent right that’s the great that’s great well yeah you’re right you know so if if I was a Sherpa you know knowing that you’ve got a much greater probability of dying you’d probably hire me as the Sherpa to get you down the mountain than the one that gets you up right yeah absolutely so what I’m helping people with is not just the accumulation of their assets in a much safer fashion without risks and without taxes but we’re also taking that to the next level and saying hey we need to also show you how to spend your money at retirement and if it’s done the right way and you can have your assets tax exempt that therefore then means that your cash flow coming off the mountain is also tax exempt so when you study it you’re gonna have a heck of a lot more cash flow and if you don’t do it this way and people love hearing that and they love seeing it you know it’s it it’s a game changer really a game changer and a life changer it’s freedom that’s totally true I would totally believe what you’re saying I mean a lot of people of course in the latter stages of their lives that may be listening to this and they’re also worried about you know what they’re gonna leave behind or what they’re worried about their family or their family members and so forth and so with the services program that you provide it’s going to ease those worries so those those latter years are stress-free which is super important as you get older yeah I mean I I have this kind of you know I guess you would maybe call it a spiritual view on money or whatever word you want to use but you know what at the end of the day money is a fake thing you know human brilliant human beings we were able to create this system of currency in this world here and it’s it’s really really interesting when you look at it from that standpoint like money runs our life some of us yeah yeah I mean it’s kind of silly when you take a step back because it’s like where did this all Evan come from and so my view is like you know it’s super easy for me to help people get what they want with their money and get what they want it retirement but what really jazzes me is seeing the smiles on their faces when that fear about how they’re gonna do it dissipates when they’re pumping their fists because you know they realized wow I just reached freedom I just reached that pinnacle of financial freedom that gets me going because what we’re doing is we’re saving people’s lives and they’re able to live a happier healthier less stressed-out life and then we reclaim control of not just their money but the way that they’re gonna live and enjoy those latter part of the years without having to worry and without having to have the sense of confusion and without having to know that you know there’s a risk right around the corner whether it’s the tax rates going up and changing or the stock market taking fifty percent of their money you know when you don’t have those concerns you can now live life on your terms and that’s uh and it’s a beautiful thing to see it’s a beautiful thing to know that you’re impacting you know your your fellow brothers and sisters in such a way you know we’re all connected at the end of the day yeah I think it’s one of those things that’s so nice to see because especially people of like my you know I’m in my 40s now my parents my deaf father as in his 70s maybe sort of a lot of those that day and age a lot of people were like living that sort of like deferred life plan work a certain amount and then you’re gonna save up like you’re saying and you’re acquire all these treasure chest of assets and then you’re gonna stop working one day and you’re gonna try to enjoy this stuff and people like to you know travel or do whatever they want to do and it’s a lot of people have found out that that’s not the case the way the world has gone and the economy has shifted here and there and maybe they’ve been burned a couple times and now their nest egg or whatever is not as large as I’d hope it would be and maybe some of those dreams are no longer attainable with something like you offer I mean it’s it makes that process so much more reassuring and worryfree totally and I can give you a really simple example as to kind of the issue that I think people are facing but then an alternative because at the end of the day what you described there is person a let’s say and person a retires and they have let’s just say three million dollars and that million dollars gives them let’s just call it a hundred and thirty thousand dollars a year taxable for life or and that may work out for them or it may not most of the time it’s not working out you have three million dollars you’ve got to get a return on that money but also make sure that you don’t run out of money and so there’s this thing called a withdrawal rate I don’t want to get too hyper technical here but the withdrawal rate of your money so that you have a 60% chance of not running out of money is around 3% why on earth would you ever go for a plan and go and and strategically move yourself towards a situation where you have a chance 60% chance of not running out of money because to me that means 40% of the time you will it makes no sense that’s output so that’s why people can’t retire is they’re literally just setting themselves up wrong but they don’t we don’t know alternatives because person a with three million and a buck thirty of income as an example may or may not be attainable let’s just say it is I could make somebody or I could show them how they can make themselves be person B but person B has one point five million dollars and a hundred thousand dollars of cash flow tax exempt the who would you rather be at the end of the day knowing at in at the end when you’re retired it’s all about maintaining your lifestyle it’s all about cash flow that’s a person person be easy choice yeah easy choice so therefore would dad said that means that the folks out there who have acquired a treasured treasure chest have asks us but maybe it didn’t go as they had planned if they could just become person B and get those assets to spend as if they’ve got two times as much they’re gonna be okay and that’s what I help people do it’s powerful super powerful and of course we you know we probably all have people in our lives that have experienced some of those horror stories and we probably even listening to this when this comes out people will be thinking oh if only you know if only had known this sooner or my uncle Nick had known about this or whatever you know and it’s one of those things that like nobody likes to talk about because it is kind of scary I think too there’s like you know trepidation that comes along with thinking about being older especially if you’re younger you know and and often if you’re quite young then you’re not thinking about it at all because you feel like you’re impervious you’re focusing on your career and your family perhaps and it just doesn’t seem like something that’s like that’s super important because you figure you got the whole life to figure it out but I mean the sooner you get started the better yeah I mean it’s it’s certainly easy to procrastinate on it and it’s not as fun as going to a basketball game or a football game or skiing or sitting at the beach that’s for sure but admit when when people I found gets started on it you know younger and let’s say their 40s or something like that stead of their 50s or 60s it allows them to relax more and then go enjoy the things that you know they and they like to do and then subconsciously in the back of their head they don’t have this worry like shoot am I actually gonna be able to like not have to go to this job I don’t like or run this business that I don’t really want to run anymore or am I gonna have to do this forever and so when they what I found through experience is that when people get started younger and they know they’re headed in the direction that’s going to work a hundred percent of the time versus sixty percent of the time just better quality of life overall you’ve this subconscious worry is now gone yeah and then and then the trepidation and the fear perhaps of like I think I think that’s one of the things to which experienced people who were over 40 to is like you’re also thinking you know like you almost don’t want to know what you’re up against so you put it off because you’re just like I don’t if I’d actually check the numbers or do it it’s gonna be a rude awakening oh yeah yeah totally and and and when they start digging under the hood it’s actually worse I’ll give you an example most people have their money in these retirement plans right but right thing is though is that when we do these we we do them because we want to not pay taxes on our money today so we’re deferring paying the tax right but we’re also deferring the tax calculation right so we don’t really know what tax rates we will be in in the future but you know here’s the question you know do you think that it’ll cost more or less to run the government in ten twenty and thirty years that’s a pretty easy one I’d say yeah so we know what we know it’ll cost more therefore how do they how does the government make money to function they raise taxes so you could be putting money into one of these vehicles and then just setting yourself up to pay more on your money in the future in which case you’re doing reverse tax planning so you know no one would ever want to do it good news is is that if you get it it soon enough and you realize this soon enough and you address it soon enough you can reverse it that’s the good news I just as rebels and for anybody listening to this I mean to sort of encounter that is like yeah that’s a mistake a lot of people have made is like to defer all that stuff to later and I have family members going through that right now where they’re like trying to get that taxation stuff out of the way now when they’re in their early 40s because of because of that because of that you’re unsure what kind of rage and it’s funny though if you study taxes you know if you look at where they’ve been at between let’s just go back to mid ronald reagan became president taxes were between seventy and ninety four percent but it’s the highest bracket i mean that’s you know those are big numbers tears well really even before they stayed between 73 and 70 or the way up until around 1980 so then they came down but you know we’ve got we’ve got Wars like the Gulf War to still pay for we got we have all this stuff you know we we have to pay for it at some point we’re so high is that you know during those that period of time from let’s say say nineteen eighteen or nineteen twenty whatever however you want to look at it up until the carter administration then reagan we used to pay we used to fight a war that actually pay for it you know really they allow companies and pay for it or do we would pay for the things that we did for the citizens so we haven’t been doing that for a very long time but at some point we’ll have to and then therefore in order to be an informed consumer or an informed citizen it’s just important to understand where things were because it kind of gives you an indication of where things could go right now even though it’s think we’re taxed at such a high rate historically speaking we’re really not right good point Lee so that’s why it’s important to address it now before it’s too late I think you’re that’s a very good point and that’s some interesting historical facts are bringing to bear there it’s very interesting to me to how little people prepare for this kind of stuff I mean some people do and I try to slander everybody here today but it’s a subject that you know prevention is such a slow thing to sort of take hold in people’s lives because wherever they’re at in their life they probably feel good maybe about especially if they have some money and they’re like not particularly they’re worried about it and it’s usually like you said people get started like way way late or that they figure they’ve got it handled but they aren’t gonna end up paying big on the back end and when the tax rate perhaps may be higher you know obviously you’ve encountered a lot of these people and horror stories and stuff over your 14 year career in this maybe some of the listeners would benefit from maybe a few stories of people who were able to reverse it and sort of what ages they were at and so forth and sort of what’s city of the main names obviously but some sort of situations that people think themselves out of because of your expertise mm-hmm yeah sure so if we take the person a in person be example I had this client come in the door about five years ago and at the time he was 56 years old and he wanted to retire in eight or nine years was his goal so when he looked at what he had and he looked at a projection of where he thought he could go let’s just say he had $500,000 I’m just making the numbers part of it up because it’s kind of irrelevant what he actually had but let’s just say he had $500,000 and he wanted or he thought he could get that 500 to become a million in eight or nine years okay but the thing was is that when he count all right I stopped working and I’ve got a million dollars and I can get let’s just say four person on my money or five percent of my money well then I’ve got to pay taxes on that so my let’s just say it’s five percent my five percent of my million my fifty actually gets taxed huh and my social security I get is also taxed so he calculated for himself if he could even get five percent which is a whole nother story what he calculated when he came into my office was I’m a millionaire but I’m not going to be able to live even close to the way I want to live I’m not gonna be able to travel to see my kids when they have their own children which they have or what she thinks they’re gonna do now at the time he hung bright whose kids were younger um but he you know that was a hope every parent wants their their kids to have kids you know so he calculated out that he wouldn’t be able to travel he wouldn’t be able to maintain a Country Club membership he wouldn’t be able to do the things that he wanted to do and so you know it’s sad to see people come in who they’re working hard they’re running businesses whatever they’re doing and they’re trying to do all the right things but the system just has them set up to be set up wrong you know we just basically switch things around what made him person B and as a result of that he had much stronger cash flow he’s currently is set up to have much stronger cash flow and will have it throughout retirement and he’ll be able to you know he’ll be able to live the life that he wants to live and that’s that’s the cool part about it is five years have passed a lot of time has passed he’s happier now as a result of this the worries gone and then when he does get into retirement he’ll be good the reality is is that you can get your money working more than once for you doing multiple jobs for you and when you do that you can accomplish both of the is that all of the things whether it be paying for your daughter’s wedding paying for college buying cars buying real estate retiring all those things can really be accomplished using the same buck and we don’t need to segment it into a B dot this dollar for this I me need this dollar for that that’s the wrong way to look at money um so you know that’s a whole nother conversation just about efficiency but did that coming in to your question about yeah yeah I think that’s a very good answer and man as you shared with us here today I’ve just been like outstanding just a real sort of fresh perspective I think one that people need to hear and people need to consider that it’s not as scary perhaps as they first thought and then there are people like you out there Jeff that are can make things quite simple and straightforward yeah you know it is simple it’s not easy but it’s simple and we make it easy and we make it simple but it certainly also doesn’t have to be as scary you know people listening like you don’t have to be scared you just have to you know work with someone that does the right things that can validate and improve it to you that’s also important so no I’m glad that this hopefully this shed some light for the listeners and viewers for sure absolutely now if people want to get ahold of you personally Jeff where’s the best place to go how do they get in touch or get involved with you yeah so they can just go right to my website it’s wwm ajan wealth coach ENCOM forward slash apply and I would suggest going and and going going there watching the video that I’ve got up it’ll give you some great information we’ll expand even further on the things that we talked about today amen and do that go there now check it out check it out now and then go to the apply page and apply and book a call I mean we’re here only so many hours in a day and the scheduled debt does get filled up quickly but go there go there now go to WWF coaching calm forward-slash apply and pick your time for a breakthrough call and it’ll be the best 45 minutes when you book that call will get on and it’ll be the best 45 minutes you’ve spent talking and planning your retirement talking about in planning your retirement you have ever had and will ever had frankly awesome awesome great advice I really want to thank you for coming on the show today you really give me food for thought and I know the people listening this will be perhaps reconsidering the trepidation and so forth with getting involved with getting a head start and for the younger people to get on it now so that you can take advantage of that compound interest curve yeah thanks for coming on the show man it’s been a real pleasure listen it’s been my pleasure was really great speaking with you and uh you know to all the listeners out there thank you for tuning in and I hope everyone has a safe and healthy and blessed day thanks awesome and for everybody else of course hopefully we’ll be back again with somebody next week who’s as knowledgeable and thoughtful and informative as our friend Jeff here The post Episode #205 – Jeff Kronenberg On How To Set Yourself Free With A Tax-Exempt Retirement appeared first on Drop Dead Copy.