525: Pitching that Isn’t Salesy with Liz Heflin

Guess what happens when you have the right attitude, a willingness to take action and a little chutzpah. No, don’t guess. Just listen in to my conversation with Stephanie Mickelson, a content writer who is getting new clients left and right. She shares what’s working right now. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Your inbox is overflowing but there’s 1 email newsletter that is so good you have to stop and read it and then share it! Well that’s today’s episode. I’m sharing Kate Purcell’s latest, Impact Reports in the Wild, and the content strategy behind it that’s working. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Now more than ever, with so much uncertainty in the world, who can you trust? It’s most important to be able to trust yourself, your own intuition. In my second conversation with Melody Wilding, author of "Trust Yourself," we dive into what exactly that means, and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.  

Is it easier to find clients than a job these days? And will AI replace us? Those are among the timely topics I debated with Maggie Mistal, an intuitive career coach and podcaster. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you bristle at the idea of “pitching” your services to your ideal clients, this episode might change your mind. In today’s episode, I’m talking with ghostwriter, Liz Heflin, who used to get all her work through word of mouth, until she realized that the pipeline could dry up at any moment and she didn’t want to be left high and dry. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you ever wonder how people "get" a new client from LinkedIn, today’s episode is for you. Case study copywriter, Leslie Blaize, also a member of the Simplest Marketing Program, shares how she landed two clients through her LinkedIn newsletter. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

I hosted LinkedIn trainer, Beth Granger, and peppered her with questions about LinkedIn, the new and exciting things, as well as the frustrating and annoying things.  And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

When you’re self employed, your business is you. So it must reflect you. But what exactly does that mean? Maegan Megginson, of Deeply Rested, has evolved her business into one that not only reflects her main purpose, but also seeks to help business owners do that too. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Who really has the power: you or your client? If you think they do, today’s episode is for you. I talked with executive coach and author, Melody Wilding, whose new book, Managing Up, is just out. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If it’s time to stop giving away your most valuable resource – your thinking – and finally get paid for it, this episode is for you. Kristina Unker, owner of Ma’am, a brand strategy firm focused on the hospitality sector, shared her POV on strategy: What is it? How do you do it? How she learned it. And whether AI can do it. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.