the marketing insider

<p>Today we're lucky enough to be joined by Chris Melotti, the founder of Melotti Media. For context, he's previously worked with brands such as Dettol, the Starlight Foundation and Resmed. We have an in-depth chat around content marketing. What is it and how can you break into it as a university student. We also cover:</p> 🙋‍♂what the heck is content marketing? 🙋‍♂how you can start learning about content marketing 🙋‍♂how Chris got started with Melotti Media 🙋‍♂what he does on a daily basis as a content marketing agency owner 🙋‍♂networking tips 🙋‍♂number one interview question to ask to get the job 🙋‍♂best way to break into the industry -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>   <p><a href=https://www.linkedin.com/in/christophermelotti/>Connect with Chris</p>

<p>Today we're lucky enough to be joined by George Hawwa, the Growth Director at Attention Experts - Australia's most five star rated agency. We have an in-depth chat around social media. What is it and how can you break into it as a university student. We also cover:</p> 🙋‍♂the myths and misconceptions around social media marketing 🙋‍♂how George got a fashion labels jacket onto Usher 🙋‍♂how to break into a social media marketing position 🙋‍♂what he does on a daily basis as a social media marketing agency owner 🙋‍♂setting yourself apart from the other candidates for a social media role -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>   <p><a href=https://www.linkedin.com/in/george-hawwa/>Connect with George</p>

<p>Today we're lucky enough to be joined by Hannah Ahn, an 18 year old Associate Product Manager at Canva. We talk around the side projects that Hannah's started and how she - unconventionally - landed her role at Canva as a 17 year old in high school. Today we cover:</p> 🙋‍♂ how she landed her internship at Canva as a 17 year old (hint: she didn't apply for it) 🙋‍♂ how to get started with networking 🙋‍♂ what no to do when networking 🙋‍♂ how to take ownership over your career -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>   <p><a href=https://https://www.linkedin.com/in/ahnhannah/>Connect with Hannah</p>

<p>Today we're lucky enough to be joined by Yuta Ito, a final year Commerce & Media student at UNSW. During his time at university, Yuta has made the most of his experience. Balancing professional and social development to its fullest. Most notably, Yuta was the most recent Marketing Coordinator for UNSW's Yellow Shirts Program. Who facilitate the welcoming experience during O-Week for 100,000+ first year students. Today we cover:</p> 🙋‍♂️ how Enactus & Yellow Shirts have positively impacted his uni experience 🙋‍♂️ how to get your foot in the door in a marketing capacity 🙋‍♂️ the best ways to get involved at university 🙋‍♂ why a startup may be your best option to gain professional experience fast 🙋‍♂️ how Yuta balances his time for both social and professional development activities 🙋‍♂ his one piece of advice for all first years -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>   <p><a href=https://www.linkedin.com/in/yuta-ito/>Connect with Yuta</p>

<p>Today we're lucky enough to be joined by Bernice Chung, a Bachelor of Commerce/Science graduate from UNSW. During her time at university, Bernice interned at 4 companies. Most notably, Commonwealth Bank, McDonalds & Audi. Today we cover:</p> 🙋‍♂️Bernice's advice for people wanting to get involved in university co-curriculars 🙋‍♂️how to excel in internship written applications 🙋‍♂️her top tips for being a standout candidate in competitive application processes   🙋‍♂️whether or not marks played a big role in her landing her roles 🙋‍♂️what she did on a day-to-day basis at these internships 🙋‍♂️her one piece of advice to his first year self -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>   <p><a href=https://www.linkedin.com/in/bernicechung/>Connect with Bernice</p>

<p>Today we're lucky enough to be joined by Lucas Leung, a Commerce & Computer Science student at UNSW. Lucas previously was the Growth & Marketing Intern @ early stage startup, Meetric. Since his first role there, he has moved onto working part time at Amazon Web Services whilst still studying. Today we cover:</p> 🙋‍♂️how university courses prepared him for his role 🙋‍♂️leveraging university co-curriculas to boost your employability 🙋‍♂️are marks important when you want to work in a startup   🙋‍♂️what was the process to obtain an internship at an early stage startup 🙋‍♂️what were his tasks on a daily 9-5 basis 🙋‍♂️tips on how university students can be break into the startup space 🙋‍♂️what things he would have advise first year students do differently 🙋‍♂️his one piece of advice to his first year self -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>   a <p><a href=https://www.linkedin.com/in/lucasleung13/>Connect with Lucas</p>

<p>Honestly one of my favourite episodes to date. Shawn Powrie, an SEO expert, joins me on the show today. He's worked in the industry for over 8 years and has scaled 3 commercially viable SEO teams after hiring fresh university graduates. Today we cover:</p> 🙋‍♂️what the actual heck is SEO? 🙋‍♂️as someone who hires junior SEOs, what does he look for in candidates 🙋‍♂️how to stand out in the marketing job application process 🙋‍♂️3 concrete steps you can follow to land an SEO job post-university 🙋‍♂️what does career progression as an SEO look like? 🙋‍♂️resources to learn and stay up to date with SEO -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p> <p><a href=https://www.linkedin.com/in/shawn-powrie/>Connect with Shawn</p> <p><a href=https://shawnpowrie.com/>Get in touch with Shawn</p>

<p>This episode we welcome on Victor Ikeda, a recent UNSW graduate working at Adobe in full-time capacity. He's also previously interned at companies such as MSD & American Express. Today we cover:</p> 🙋‍♂️how to get better at interviewing 🙋‍♂️a beginner's guide to networking 🙋‍♂️the value of going to university -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>    <p><a href=https://www.linkedin.com/in/victorikeda/>Connect with Victor</p>

<p>Lachlan Gill joins the podcast today to talk about how to get hired at a marketing agency, *hint hint* he hires graduates for AKQA. We talk in-depth about:</p> 🙋‍♂️how he transitioned straight out of uni into a Marketing role 🙋‍♂️the realities of working in a Marketing agency 🙋‍♂️how to keep up-to-date with Marketing trends and news 🙋‍♂️what is Owned Media & what does his role consist of 🙋‍♂️uni marks & co-curriculas, do they matter? -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p> <p><a href=https://www.linkedin.com/in/lachlan-gill-98374585/>Connect with Lachlan</p> <p><a href=https://www.linkedin.com/company/akqa/>Follow AKQA for future job updates</p>

A basic introduction to the 7 disciplines of Digital Marketing + 2 bonus industries. These are all industries that you can work in and specialise. In the episode I cover:⁠ ⁠ 🙋‍♂️being a “T-Shaped Marketer” to boost your employability⁠ 🙋‍♂️what is each discipline ⁠ 🙋‍♂️what softwares & skills are required for each disciplines⁠ 🙋‍♂️where can you gain experience for each disciplines⁠ -- <p>If you enjoy today's podcast, please be sure to share the episode &amp; leave a rating and review on Apple Podcasts. It takes less than 60 seconds but it helps me land better guests in future so that you can access their mindset, tips and tricks.</p> <p>We're on a mission to create Australia's largest network of aspiring and current marketers, <a href=https://www.facebook.com/groups/222257572714444>click here</a> to join. It's completely free & you get first hand access to network with show alumni, job posting and future events </p> <p>To stay updated follow @marketinginsisderpodcast on <a href="https://www.instagram.com/marketinginsiderpodcast/">Instagram</a> I <a href="https://www.linkedin.com/company/marketinggrad/">Linkedin</a> I <a href=https://www.youtube.com/channel/UCN9PTK1P7Rzg5TSV72Ia5Rw?guided_help_flow=5>Youtube</a> I <a href=https://www.facebook.com/Marketing-insider-podcast-104024408278694>Facebook</a> I <a href=https://www.tiktok.com/@ryanvan_?lang=en>Tiktok</a></p> <p><a href=https://www.linkedin.com/in/ryanvan74/>Connect with Ryan</p>